TelevisaUnivision Advertising

The road to the CONMEBOL Copa América 2024 final is heating up! Eight teams have battled their way to the quarterfinals. Millions of passionate soccer fans will be glued to TelevisaUnivision networks for exclusive Spanish-language coverage of this can't-miss tournament.

Univision is the no. 1 network on all of television among U.S. Hispanics for second quarter of 2024, leading in Primetime and Total Day for 32 consecutive years. The Spanish-language network continues to deliver industry-leading content, drawing record audiences for CONMEBOL Copa America coverage. Read more: https://lnkd.in/eUEsfjdd

Anheuser Busch's Michelob Ultra is a champion of cultural connection. Proud sponsors of Team USA and U.S. soccer, they worked with TelevisaUnivision to adapt their advertising to meet the needs of our audience. At TelevisaUnivision, we not only bridge the cultural gap, but can make your existing assets work for our audience.   

🔥 Fuego content, but even hotter engagement. TelevisaUnivision is driving the HIGHEST engagement of any major media company with young adults.

TelevisaUnivision crafts culturally-focused ads that resonate with a growing U.S. Hispanic audience, regardless of language. We bridge the gap and drive lasting results - no matter where you are in your brand’s Hispanic marketing journey. #Growwithus

Gone are the days of generic marketing. Consumers are craving authenticity, and finding it in creator-led content. Our Director of Creator Campaigns, Hector Benavides, joined industry and marketing leaders for VidCon's Creator vs. Corporate Creative: Authentic Influence in Advertising panel, discussing how brands are leaning into creator-driven marketing in a way that enhances consumer loyalty and engagement, especially among Gen Z Latinos.

🎉 Excited to announce the launch of our new campaign with Mastercard & Paysend during Copa America! ⚽️ This production was a true labor of passion, aimed at supporting our community and bringing the excitement for fútbol to life. We're thrilled to have partnered with McCann to produce and execute the 'Bring in the Subs' film 🎥 Produced by: Así Sports | McCann TelevisaUnivision Advertising #CopaAmerica #Mastercard #Advertising #creative #soccer

TelevisaUnivision and Así Creators are disrupting the traditional model for branded creator campaigns with a robust and effective approach for brand partners. The impact of Hispanic creators is undeniable - and their ability to drive engagement with their audiences in-language and in-culture is key for brands. This year's Premios Juventud further amplifies creators' contributions with a brand new awards category that recognizes the leading voices in the social space representing their cultura y comunidad. Take a look at all of the categories and nominees here:

Cannes Lions got a taste of sazón with TelevisaUnivision's Casa Cultura, putting Latin culture—and music—front and center for the brands and agencies on the Croisette last week. ¡Qué fiestón!

Soccer fans in the U.S. are tuning into TelevisaUnivision networks and ViX to watch CONMEBOL Copa America exclusively en español. Check out how sponsor Verizon is tapping into surging viewership with in-culture ads as millions cheer on their home teams.