10 Ways How Tech Brands Create a Product Ecosystem
Gagan Luthra of Cypress Semiconductor explains their PSoC ecosystem Tech brands can be big and small but there is nothing better than to learn from the big tech brands. At the recent Maker Faire, we saw a lot of self-similarity amongst the chip makers (Intel, Atmel, TI, ARM and Cypress Semiconductor) aka tech brands on how they built their product ecosystems. Basically they did it with open access, education and community building. Even, Make Media itself has similar characteristics in their ecosystem - openness, education and community building. We speak with Gagan Luthra , product marketing manager of Cypress Semiconductor on how a tech brand like Cypress Semiconductor creates an ecosystem around their products. Why is an product ecosystem important? For a small company or startup, it can provide the reach that can be beyond borders. An product ecosystem is one that is open, accessible and self-sustaining. This following 10 'must' list can be scalable or combined