Frocking up for the Good Design Australia awards tonight because our methane-busting lick block won gold in the Engineering Design category!
A world-first product, we co-designed 'Clean Grow' with Olsson's Blocks, to allow even the most remote cattle stations to deliver nutritional benefit to their animals, while making a positive contribution to our climate. (For the city slickers, a lick block is basically a muesli bar for livestock).
The jury of 80 industry leaders praised Clean Grow commenting: "This product exemplifies how agricultural practices can evolve through smart design and scientific integration to contribute to environmental goals. The incorporation of Asparagopsis extract represents a practical solution to a significant industry challenge. It has the potential to have a profound positive impact on our challenge to reduce methane emissions as we transition to a more sustainable future."
Sam Elsom, our CEO, said, "By simply placing Clean Grow lick blocks in the paddock, farmers will be reducing methane emissions. It’s a win-win-win for livestock, the farmer, and the planet.
We're proud to have developed the block in partnership with Olsson's Blocks, who have been enthusiastic collaborators. Also, a special shout out Louise Edwards and Rocky de Nys who really drove this project."
The Good Design Awards are the benchmark of design excellence in Australia and this year's theme "The Design Effect" has highlighted the role design plays in shaping better products while driving the transition to a more sustainable, less carbon-intensive future.
With its roots dating back almost seven decades, the 2024 Good Design Awards highlighted excellence across 12 disciplines, covering more than 32 categories.
