Meet Tiana Lee, one of our Dial a Gen Z responders! Want to connect with Gen Z? A little lighthearted humor can go a long way, especially when it’s playful and self-aware. Brands that embrace authenticity, cultural moments, and a bit of fun tend to feel more relatable and engaging. Need a fresh perspective on reaching this audience? We’re here to help with your new business pitch or ad campaign targeting Gen Z. Join the slack: https://lnkd.in/e6Ewqq5j
Account Planning Group of Canada - APG Canada
Advertising Services
Toronto, Ontario 3,316 followers
The APG Canada is an independent, not-for-profit organization led and supported by Canada’s top planning practitioners.
About us
The APG Canada is an independent, not-for-profit organization led and supported by Canada’s top planning practitioners. We are dedicated to elevating the calibre of Canadian planning across the country as well as increasing its influence both in Canada and abroad. Run by planners, for planners, we aim to create a sense of community across agencies and sectors. Our members look to contribute to our community by sharing their knowledge, experience, and energy. Connected by intellectual curiosity and a passion for our work, we are a resource, meeting place and guiding light to the Canadian planning community. Our main activities are events, training and membership. Since it was founded in Toronto in 2013, the APG has steadily extended its reach beyond the borders of the GTA, and now is proud to have board members from Montreal and Vancouver.
- Website
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http://www.apgcanada.ca
External link for Account Planning Group of Canada - APG Canada
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Headquarters
- Toronto, Ontario
- Type
- Nonprofit
- Founded
- 2013
Locations
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Primary
Get directions
2252 Gerrard St E
Toronto, Ontario M4E 2E1, CA
Employees at Account Planning Group of Canada - APG Canada
Updates
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Meet Lexi Green, one of our Dial a Gen Z responders! Lexi knows that the best content doesn’t feel like an ad it feels like something your friend would post. If it looks too polished or corporate, they’ll scroll right past. Need insights from the generation shaping today’s culture? We’re here to help with your new business pitch or ad campaign targeting Gen Z. Join the slack: https://lnkd.in/e6Ewqq5j
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This Friday we're chatting with Jon Crowley head of strategy at FUSE Create about, well... everything. The state of strategy, the impact of AI, how to get better at learning (yes, it is a skill). Hope to see you there.
Ask Canadian strategists who 'their' favourite strategist is, and one name pretty consistently pops up. Jon Crowley. In addition to being a mentor and strategy leader at FUSE Create, for the last five years Jon's been quietly publishing some of the most thoughtful writing on "strategy as it's actually practiced" through his blog A Benign Conspiracy. If lunch with one of Canada's most thoughtful (and genuine) strategists sounds like your thing, bring your 🥪 and join us on March 28th.
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They won a double Grand Prix at Brunico Communications Strategy Awards in 2024, don't you want to know how FCB Canada keeps winning? Join us next Wed, April 2nd at 12pm EST, for Bias in Strategy: Data doesn't lie (except all the time). Shelagh Hartford will be showing us "when it's OK to manipulate that data to get to a better story?" Oooh, can't wait for this one. Register for the next APG School of Strategic Goodness class here: https://lnkd.in/gwmHKUWU
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They say breakfast is the most important meal of the day so what could be better than combining some physical nosh with mental nosh? Introducing Breakfast Club, originally launched by Ben Dietz, which has been gradually spreading worldwide is coming to Toronto on March 26th. Join Sarah Philips and Jared Gordon at Boxcar Social laneway at 8:30am. BC ethos looks like: * Everyone’s invited - especially you. * Bring friends, colleagues, family, anyone. * No agenda, no required buy-in, no need to RSVP. And no pitches. * Everyone pays their own way. Lots more here: https://lnkd.in/gr8RUe8m
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The accolades for the APG School of Strategic Goodness keep flowing in. We are already starting to pull together instructors and classes for Semester 2, which will run from Sept to Dec 2025. If you haven't signed up for a class yet, get in on it! https://lnkd.in/gwmHKUWU
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This week on the Gen-Z Glossary, watch Trevon Daley explain how "type shit" functions as a sentence enhancer ⬇️ https://lnkd.in/dCXXyAv8 Wish you could speak the language of your Gen-Z audience? Then follow our Tiktok @apgcanada for fun slang definitions, every Wednesday!
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The official call for the Brunico Communications Strategy Awards has begun and this year, a new requirement has been added to the entry form: Strategic planning’s unique contribution: Describe the impact that strategic planning had to the case - specifically the distinct value that strategic planning added. We are thrilled to see that this amendment has been made so that we can continue to champion the work that has resulted from the best strategic planning and planners in Canada. Plus, if you're an APG member, log onto your dashboard now to get a discount on your entry fee. Not a member? Join here: https://lnkd.in/gMahf8Pg
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Last chance to sign up for Jenn Kittmer's class is today at noon EST. See you there! https://lnkd.in/gwmHKUWU
We are onto class #5 of the APG School for Strategic Goodness and much like all the other classes before it, the next one promises to be full of goodness. Jenn Kittmer, Group Strategy Director at The Garden Agency will be sharing her tips and tricks for designing and moderating workshops which will give you a sneak peek into Thinkshop, the agency's "comprehensive professional development program to inspire new ways of thinking and upskill your team’s ability to tackle tough day-to-day challenges." Sign up for the class on the link below and join those students who are already giving us rave reviews! https://lnkd.in/gwmHKUWU
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