Account Planning Group of Canada - APG Canada

In this week's Gen Z Glossary video, Sarah Rowand explores how the term ‘chat’ evolved from Twitch streams to social media comment sections. She concludes that 'chat' has been relegated to an exclusively written and digital context. Share your theory on why that is in our TikTok comment section! See Sarah's take here ⬇️ https://lnkd.in/d39iVpw8

Towards the end of last year, we attracted a lot of attention with the launch of our AI Battle, so much so, that WARC took notice and published an article written by Rory Petty and Rebecca Myers. Thanks again to AgencyCoLab AI, Bensimon Byrne, Rexall Pharmacy Group Ltd. , Dré Labre, Jason Theodor, Julian Morgan, Amy Badun, Scott Suthren, Sarah Hassanally, Michelle Campbell, Jennifer Bell, Jeremiah McNama, Pedro Izzo, Nichol Noorirad, Ron Tite, Paul Neumann, marta hooper, Reuben Greenspoon, Greg Shortall, Greg Ponesse, n-v-r, More Better Different, Church+State, FCB Canada, Huge, McCann Canada, SYNQRINUS, Thinkingbox, Citizen Relations, Rethink, and GUT for your partnership. Who's up for a rematch? AI Battle: https://lnkd.in/gUD8UrH4 WARC: https://lnkd.in/g8TwrKg9?

APG Canada presents: Grow Your Brain – February Session 🗓️ Date: Tuesday, February 18th ⏰ Time: 12 PM EST 💡 I USE AI TO… AI is no longer the future; it’s the present. But with a new tool emerging almost daily, how do we cut through the noise and find real, actionable uses for AI in strategy? We’ve brought together three experts to share their hands-on experiences with AI and how they’re using it to elevate their work: Rebecca Myers (Strategy Director, Citizen Relations): "I use AI to develop brand and audience tone." Mani Hermanus Du Plessis (Group Strategy Director, john st.): "I use AI to help me develop strategic territories." PK Lawton (Founding Partner, Sister Merci): "I use AI to dig deeper into consumer insights." Here’s what to expect: - Pragmatic insights on AI’s opportunities and limitations in the strategy process. - Show-and-tell: Real-world examples of AI tools in action. - Thought-provoking discussion on the future of AI in marketing, ethics, and creativity. This isn’t just theory—it’s a conversation grounded in practical application and forward-looking insights. Moderated by Pedro Porto Alegre from WJ Agency. 🧠 Don’t miss your chance to grow your brain, register for FREE today: https://lnkd.in/gD8XbbqD #marketing | #advertising | #AI

Yesterday, we kicked off the APG School of Strategic Goodness with Daniel Cameron's session on How to Better Define Problems. We chatted hot dog eating contests, among other things, with attendees from Halifax to Edmonton to Mexico City. Our next class will take place on Wed, Feb 12th with Jon Crowley, Head of Strategy FUSE Create where we'll learn to go beyond endlessly googling “product name + insights” to get to better findings, strategies and outcomes. Register today: https://lnkd.in/gwmHKUWU

This week on The Gen-Z Glossary, Ishfar Munir unpacks the word 'core', differentiating between 'aesthetic cores' 'emotional cores' and 'social cores'. Check out his video on our TikTok @apgcanada or watch on browser here: https://lnkd.in/dGyFqR5f Want to submit requests for new Gen-Z Glossary videos? Join us on slack! https://lnkd.in/gHj45F-b

APG members: Log onto the APG dashboard and grab your promo code for $5 off the ticket price. Plus, the first 20 that purchase will have the chance to win a free ticket. Not a member? Join today. https://lnkd.in/gMahf8Pg https://lnkd.in/g_w6k9f6

There's more time to sign-up for our upcoming photography workshop! We've rescheduled this event for a week later. Hope to see everyone virtually for a introduction into how strategists can use photography as a powerful tool for empathy building and understanding.

Trying to solve your strategy problem before you even know what the problem is? Don't make that rookie mistake. Tomorrow at noon EST is your last chance to sign up for our very first APG School of Strategic Goodness class: What's your Problem? Sweating the Problem before Diving into the Strategy taught by Cossette's Head of Strategy, Daniel Cameron. We've already sold over 60 classes this semester so you better get a move on. https://lnkd.in/gwmHKUWU

Can you guess what the Oxford Word of the Year was for 2024? It was 'brain rot'! In this week's Gen Z Glossary video, Trevon Daley demystifies the umbrella term, as well as 'skibidi toilet', 'fanum tax', and more. It's a weird one! Check it out on our TikTok @apgcanada here: https://lnkd.in/eTBT-5np Stay tuned for next week's video on 'core'!

A very cool initiative that we couldn’t be more thrilled to be a part of!