Hard Work Club

There’s no client, no agency— just one team. Cheers to those that have all the right numbers on speed dial. To those that embrace early morning ideas and late-night pivots with equal passion. To those who push as hard as they flex, leading with heart, and holding the safest of spaces in which to create. To those who find strength in tension, with a knowing that grit fuels greatness. To those who take big swings and never stop trying to beat the last idea. To those built to win, together. For us, it is you Hard Work Club. A love letter steeped in Gratitude. THIS team.

Awards shows may reward gimmicks and novelty, but audiences reward great storytelling. 🏆 A deep dive into the components of creative effectiveness (ie/ ads that deliver high ROI). 📈 For a richer experience click the link below (ads will play and you can see my clever gif choices): https://lnkd.in/g6Si6hmi #CreativeEffectiveness #Storytelling #AudienceEngagement #advertising #brand #adscience

When you’re a Club built on Hard Work and a whole lot of heart, every single person makes a big difference. Every ripple. Every voice, is felt so deeply. At HWC, we are slow to hire. Unapologetically selective about who we bring in to join this incredible team. But when I met Maria José Arias, I knew it in an instant. Her book, her brilliance, her expansive kindness and fearless curiosity. She'll make conceptual waves and move beautifully-crafted mountains. A BIG, belated Welcome to the Club Maria! We're thrilled you're here. #advertising #design #creative #nowhiring #gritmakesgreat

🇨🇦 Canadians at Cannes! 🦁 Cheering on our fellow INDIE shops - Angry Butterfly, Broken Heart Love Affair, Courage Inc, Rethink - and the magic they’ve made that just might win big this year. 🤞🏼 Thank you shots for sharing my picks and rambling thoughts on everything from pot proximity to baby burping. https://lnkd.in/gCpwDpAM #Canada #independent #advertising #cannes #lions #creativity #burpinginsights

🍌Fresh from the grocery aisle, NEW hard work created with our brilliant partners at DoorDash. 🥛Directed by my new BFF, the ridiculously talented Francois Lallier. They say, ‘write what you know.’ Well, I have been this mom. This mom is me. Also. We can admit that baby showers are sorta the worst, right? It takes a pretty special brand to be the nemesis of its own campaign. A bunch-of-bananas-worth of gratitude to the DoorDash dream team for always believing in -- and building on -- the punch: Delly Dyer, Sarah Jue, Martine E., Dustin Codeiro, Carly Steinberg. Extra special shoutout to Heather Cameron for the creative collaboration magic -- each and every beep, boop and bop. 💙 All three spots below! 👇 DoorDash, Untitled Films, Nova Film, Studio Feather, SNDWRx Audio Post Production, Wavemaker, Lexy Kavluk, Monika Ghobrial, Julie Caniglia, Marissa Gladstone, Priya Mistry, Amanda Braun, Emma Pratt, Cecilia Hui, Emily Goldberg, Jaclyn Morga, Kevin Wu, Sara Windrim, Julian Van Mil, Didier Tovel, + so many more.

At Hard Work Club we have something called 'Easy Fridays' - a day every week without meetings. We don't always succeed at keeping them meeting-free (sometimes client deadlines are just that... deadlines). But a simple reminder here of how big an impact having a little more time to 'breathe' can be.