Marketing On Purpose Inc

🔥 Your spark story is where it all began 🔥 Behind every brand is a spark—a moment, an experience, or a realization that set your journey in motion. Sharing this story makes your brand human, relatable, and worth loving. ❤️ When people connect with your "why," they’re not just buying your product—they’re buying into your purpose. What was the spark that lit your fire? ✨ Hayley xo PS- Find out all about it in my book, Brand-Worth-Loving. Here: https://a.co/d/0hGMzPPj

✨ Ever lose your spark in your work? ✨ It happened to me around year seven. I was working with the most incredible businesses—ones that already knew their purpose and were ready to create impact. And while I loved helping them grow, I found myself missing the moments when I got to help someone discover their purpose for the very first time. Here’s what I’ve realized: My passion lies in both. Supporting businesses that are crystal clear on their mission AND guiding those who are still figuring it out. Because whether you’re just starting or scaling, the key is simple: Build to go big, and go good. 💪❤️ Hayley xo

✨ Authenticity and AI: The Power Duo Your Marketing Needs. ✨ AI isn’t here to replace you—it’s here to help you shine. When used with intention, AI: 💡 Handles the grunt work so you can focus on strategy and connection. ⏰ Saves time so you can prioritize the big-picture projects. 🎨 Becomes a tool for creativity—but only you can add your voice, passion, and perspective. At the end of the day, authenticity isn’t about how you create—it’s about why. Stay rooted in your values, and let AI be a tool that helps you build something truly meaningful. Go big and do good, my friends, Hayley xo

✨ How do you know when your brand is truly strong? ✨ Here’s the answer: when your customers start describing you using your messaging. It’s like they become your biggest ambassadors! I’ve had the honour of working with [tag Life Start Training], and let me tell you, they’ve nailed it. Their messaging is not only clear—it’s reflected in how their clients talk about them. That’s brand alignment at its finest! 📣 Big news: Life Start is opening a brand-new location in Calgary in less than a month! If you’re in the area, don’t miss out on the chance to check them out. Congrats, Life Start! You’re creating impact, and it’s so inspiring to see. ❤️ Hayley xo

AI is taking over the conversation—but here’s the real question: can it help without erasing what makes YOU unique? 🤖✨ This is top of mind for so many industries right now. That’s why I’m working on 5 industry-specific AI presentations for upcoming workshops. Because let’s face it: AI isn’t going away, and most of us want to use it. But we also want to do it in a way that celebrates what sets us apart—not in a way that makes us sound like everyone else. The key? Using AI intentionally. Let it handle the busy work while YOU stay at the center—your voice, your values, your story. That’s how you build a brand that feels real and connects deeply, even in an AI-driven world. If you’re wondering how to navigate this while staying true to who you are, my latest blog unpacks it all. ✨ Check it out here and discover how to make AI work for you, not against you. ✨ https://lnkd.in/gjG538Rh Hayley xo

AI is taking over the conversation—but here’s the real question: can it help without erasing what makes YOU unique? 🤖✨ This is top of mind for so many industries right now. That’s why I’m working on 5 industry-specific AI presentations for upcoming workshops. Because let’s face it: AI isn’t going away, and most of us want to use it. But we also want to do it in a way that celebrates what sets us apart—not in a way that makes us sound like everyone else. The key? Using AI intentionally. Let it handle the busy work while YOU stay at the center—your voice, your values, your story. That’s how you build a brand that feels real and connects deeply, even in an AI-driven world. If you’re wondering how to navigate this while staying true to who you are, my latest blog unpacks it all. ✨ Check it out here and discover how to make AI work for you, not against you. ✨ https://lnkd.in/gjG538Rh Hayley xo

I absolutely love it when people finish this book. It's not an easy task, but soooo worth it. Your business will thank you!!! And I thank you for this awesome review. xo

🎄❤️ Wishing you the happiest holiday season! ❤️🎄 I’m so excited to slow down, spend time with loved ones, and soak in all the joy this season brings. This is my last post until after Christmas, so before I sign off, I just want to say thank you—for being here, for sharing your energy, and for inspiring me every single day. No matter how you celebrate, I hope your days are filled with love, laughter, and those little moments that remind you what truly matters. You’ve done so much this year, and I can’t wait to see what’s next for you in 2024. Here’s to a season full of heart and a new year that lights you up! See you soon. Hayley xo

💡 “If I could give myself one piece of advice…” Justin Sweeney reflects on 10 years in business: simplify. Stop creating product after product hoping one will stick. If being seen is the issue that’s stalling your growth, fix your marketing instead of adding more to your plate. As creators, we often think making more will solve the problem, but the real solution is to focus on showing up and marketing what you already do well. 🎧 Watch the full episode of the Daring Dreams Podcast for more insights on simplifying, focusing, and growing a small business that lasts. https://lnkd.in/gNr3-C4H Or Listen on your favourite platform: https://lnkd.in/gPy487Pw Hayley xo

“When you buy a piece of jewelry, you’re buying a piece of my heart.” 💎 That’s how Vero Arseneault describes her creative process. Her jewelry isn’t just about stunning design—it’s about inclusivity, bold self-expression, and creating something that feels deeply personal. In this week’s Daring Dreams Podcast, we talk about: 👉 How aligning your brand with your values builds stronger connections. 👉 Why luxury customers care about meaning, not just materials. 👉 The journey from rural roots to the global stage. It’s a heartfelt conversation packed with lessons for anyone building a brand. Listen now— https://lnkd.in/gnZvmU6h 🎙️✨