We're proud to announce that our team has won GOLD at the Sponsorship Marketing Awards (SMAs) for our work on the 'Tylenol: Score Against Pain' campaign. UM continues to stand out, setting the standard for outstanding media innovation and ROI impact. A huge thank you to our incredible partners at Kenvue for their trust and collaboration and to our NHL, Mediabrands Content Studio, and OneMethod friends. Together, we’re redefining success in sponsorship marketing. #SponsorshipMarketingAwards2024 #WinningWork UM Worldwide IPG Mediabrands Canada SMCC- Sponsorship Marketing Council Canada
UM Canada
Advertising Services
Toronto, Ontario 3,542 followers
A people-first, intelligence-driven global network empowering brands to their full potential.
About us
Our people-first approach creates limitless possibilities, making everything we do intelligently driven, diversely courageous, business- and brand-obsessed, and dedicated to empowering brands to their full potential. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global and local clients including BMO, FanDuel, Sobeys, American Express, Kenvue, General Mills, Levi Strauss & Co, Dyson, Heart & Stroke, Sony, and Hershey. For more information, please visit umww.ca.
- Website
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https://umww.ca/
External link for UM Canada
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Toronto, Ontario
- Type
- Public Company
- Founded
- 2010
Locations
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Primary
10 Bay Street
11th Floor
Toronto, Ontario M5J 2R8, CA
Employees at UM Canada
Updates
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We’re excited to share our work with BMO has been recognized with seven wins, including a Grand Prix at the 2024 Strategy Awards! We are so grateful to our clients and partners for the opportunity to create industry-leading work together. A huge shout out to our amazing team, who work incredibly hard on the execution of these award-winning campaigns. See you next year! The Strategy Awards celebrate stand-out marketing and advertising strategies and showcase the new standard of excellence that build better brands. Check out the winners list here: https://lnkd.in/gMuj99D4 #StrategyAwards2024 IPG Mediabrands UM Worldwide BMO
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We have been shortlisted 15X at the Canadian Marketing Association Awards (CMAs)! A big congratulations to our amazing clients, BMO and Kenvue, and our awesome agency partners, FCB Canada, Mediabrands Content Studio and OneMethod. We’re so proud to partner with you on work that sets new benchmarks in creativity and effectiveness. The CMA Awards celebrate the very best in Canadian marketing and recognize the top campaigns from across the country. On to the big night! #CMAs #CMAgala #CMAAwards UM Worldwide IPG Mediabrands Canada
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We are proud and super excited to announce that we have been shortlisted for Strategy’s 2024 Media Agency of the Year! Agency of the Year is Canada's most prestigious award show celebrating excellence, creativity, and impact across creative, digital, PR, media, and design. This incredible recognition is a testament to our team’s talent, dedication, and hard work. UM Worldwide IPG Mediabrands Canada #AOY24 Learn more here: https://lnkd.in/dMgB7jk
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Leveraging nuanced brand patterns in the age of AI and leading a renaissance of creativity in this new era of media – a great listen for marketers that are navigating the impact of generative AI on the ad & media industry.
An insightful conversation about the role of AI in brand building and discovering nuanced brand patterns on this week’s episode of the IPG Media Lab’s award-winning podcast, Floor 9, featuring our Global CSO, Dan Chapman and Global CPO, Andrew Littlewood, hosted by Head of Innovation, Adam Simon.
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In a recent piece in WARC, our UM Global Chief Strategy Officer Dan Chapman discusses the pitfalls of leveraging AI without human influence, intervention and ingenuity, which is leading to a landscape of “bland brands.” Click through to read Dan’s rallying cry for brands and marketers to ‘Stand Against Bland!’. https://lnkd.in/ejWK5Q2b
"Human ingenuity (powered by tech) allows us to recognise the complex nature of a brand’s existence and how the brand interacts with the world, which is essential for brands to harness AI effectively and avoid optimising towards blandness.” Read our Global CSO Dan Chapman's rallying cry to rid the world of bland media in WARC.
It’s time to take a stand against bland | WARC
warc.com
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Earlier this month, UM hosted our FIFTH annual Guts & Glory Awards, celebrating our people, our industry-leading work, and our commitment to innovation and excellence! The judges were wowed by over 70 campaign entries this year. Medals were awarded across 9 categories from “Best in Content”, to “Innovative Use of Data”, to the infamous “The Ones That Got Away” category, which honours bold, courageous ideas pitched, but never executed! Congrats to all this year’s winners! 🥳🏆 Thanks to our friends at Cineplex Media for hosting us and a big shout out to everyone who made this day possible. We can’t wait to see what the next year brings! #Guts&Glory UM Worldwide IPG Mediabrands Canada
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We are delighted to share that Jeenal Patel, Senior Director, Strategy, UM Canada, has been selected to judge the Festival of Media North America Awards. These awards celebrate and honour the best North American media and marketing campaigns that drive innovation and creativity. Please join us in congratulating Jeenal! UM Worldwide Festival of Media
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UM Canada reposted this
Our ONE UM community in Canada collected, sorted and delivered 1,500 lbs of non-perishable food items to Spadina-Fort York Community Centre's weekly Food Bank program, which provides food access to people dealing with food insecurity. UM Canada also ran a blood drive with 40+ team members participating--donations exceeded the daily average collection at Canadian Blood Services’ King/University donation center in downtown Toronto. Great job team! #UMImpactDay #UMBetterWorld
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The results are in, and our UM Canada team has shown what we can achieve when we work together! We secured 1,500 pounds of food across Toronto's Spadina-Fort York Community Cares and Montreal's Mada Community Centre Centre, and 34 UM team members donated blood to Canadian Blood Services, exceeding the daily average collection at CBS's King/University donation centre. We are so proud of our team locally and globally. Thank you to everyone across our global network for getting out there today and making a difference! CanadaHelps UM Worldwide #UMImpactDay #UMBetterWorld #DonateBlood #canadianbloodservices