Earlier this month, UM hosted our FIFTH annual Guts & Glory Awards, celebrating our people, our industry-leading work, and our commitment to innovation and excellence! The judges were wowed by over 70 campaign entries this year. Medals were awarded across 9 categories from “Best in Content”, to “Innovative Use of Data”, to the infamous “The Ones That Got Away” category, which honours bold, courageous ideas pitched, but never executed! Congrats to all this year’s winners! 🥳🏆 Thanks to our friends at Cineplex Media for hosting us and a big shout out to everyone who made this day possible. We can’t wait to see what the next year brings! #Guts&Glory UM Worldwide IPG Mediabrands Canada
UM Canada
Advertising Services
Toronto, Ontario 3,294 followers
A people-first, intelligence-driven global network empowering brands to their full potential.
About us
Our people-first approach creates limitless possibilities, making everything we do intelligently driven, diversely courageous, business- and brand-obsessed, and dedicated to empowering brands to their full potential. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people serving a roster of global and local clients including BMO, FanDuel, Sobeys, American Express, Kenvue, General Mills, Levi Strauss & Co, Dyson, Heart & Stroke, Sony, and Hershey. For more information, please visit umww.ca.
- Website
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https://umww.ca/
External link for UM Canada
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Toronto, Ontario
- Type
- Public Company
- Founded
- 2010
Locations
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Primary
Get directions
10 Bay Street
11th Floor
Toronto, Ontario M5J 2R8, CA
Employees at UM Canada
Updates
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We are delighted to share that Jeenal Patel, Senior Director, Strategy, UM Canada, has been selected to judge the Festival of Media North America Awards. These awards celebrate and honour the best North American media and marketing campaigns that drive innovation and creativity. Please join us in congratulating Jeenal! UM Worldwide Festival of Media
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UM Canada reposted this
Our ONE UM community in Canada collected, sorted and delivered 1,500 lbs of non-perishable food items to Spadina-Fort York Community Centre's weekly Food Bank program, which provides food access to people dealing with food insecurity. UM Canada also ran a blood drive with 40+ team members participating--donations exceeded the daily average collection at Canadian Blood Services’ King/University donation center in downtown Toronto. Great job team! #UMImpactDay #UMBetterWorld
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The results are in, and our UM Canada team has shown what we can achieve when we work together! We secured 1,500 pounds of food across Toronto's Spadina-Fort York Community Cares and Montreal's Mada Community Centre Centre, and 34 UM team members donated blood to Canadian Blood Services, exceeding the daily average collection at CBS's King/University donation centre. We are so proud of our team locally and globally. Thank you to everyone across our global network for getting out there today and making a difference! CanadaHelps UM Worldwide #UMImpactDay #UMBetterWorld #DonateBlood #canadianbloodservices
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Our UM team is giving back for UM Impact Day! This year, we’re participating in a blood drive for Canadian Blood Services and a food drive for Spadina Fort York Community Cares to promote equity, sustainability, and wellness in our community. Thank you to all our team members for making a difference! CanadaHelps UM Worldwide #UMImpactDay #UMBetterWorld #DonateBlood #canadianbloodservices
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Today is the 7th annual #UMImpactDay! 80+ UM offices around the world have closed so UMers can help create a #UMBetterWorld, starting with their own communities. Better World is UM’s global program that recognizes the passions of UM employees around the world, those who roll up their sleeves to make a direct impact on their community, encompassing two of UM’s core values: Care & Community. This day will be dedicated for all our employees across Canada to participate in this international day that gives back to our local community, all with the goal to lend our efforts to make a positive impact on the world around us. This year, we will be participating in activities that drive equity, sustainability, and wellness in our community with blood donations across Canada and a food drive, serving Spadina Fort York Community Cares UM Worldwide IPG Mediabrands Canada UM Canada
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Our EVP Strategy, Richard Fofana, joined a lively industry roundtable moderated by Strategy Magazine/Media in Canada to discuss the future of media, what it will take to create mass appeal, and which formats will attract ad dollars. When asked about the industry’s pursuit of mass audiences in the future, Richard commented, “We are going to need to be more nimble about how we connect with consumers. And that’s going to require a little more complexity. But I think that’s something we should be prepared to embrace… to live in a world where that complexity is part of how we operate. As opposed to just trying to find ways that are simple or single solution.” Read more below! https://bit.ly/3SyJ98P https://bit.ly/4bOyIoj https://bit.ly/4cIFJYT UM Worldwide IPG Mediabrands Canada #OneUM
I recently took part in a fun chat with fellow industry leaders on the future of media. Thanks to Strategy/Media In Canada for the opportunity and to my colleagues for a great discussion! A few useful takeaways: 1. Brand marketing vs. performance marketing is a misnomer. It’s all marketing. Both approaches drive market impact. We need to change how we frame how we talk about the power drivers we use to build our businesses. Marketing is a not a see-saw. 2. AI will help us shine brightest when led by human intelligence. As we integrate AI, the big swing growth opportunities will come from critical thinking, from innovative leadership, and – often – from the unexpected. In short, it will come from the nuance, empathy, and creativity of human intelligence as the leading force. 3. When do best practices stop being best practices? AI will continue to play a powerful role driving huge gains in efficiency and optimization. But one risk is inadvertently creating a collective race towards the average. As everyone converges on the same “AI algorithms” or best practices – effectively sourcing from the same pool – there is a risk of generating the same rote solutions. 4. The looming battle for relevance and attention. With the annual volume of content that we generate doubling every two years and an individual’s fixed capacity to consume, people will increasingly have more choice, be more overwhelmed, and see their attention further fragmented. The result? Escalating costs to achieve the same reach and frequency metrics. We will need to continue to train our focus on delivering impact outcomes and leveraging key elements like relevance and attention to get there. As marketers, ensuring we’re making quality connections will become even more critical. Tracey Cooke Andrea Hunt Bob Park John R. Urania Agas Robert Jenkyn Sarah Thompson #FFWD5Years UM Canada UM Worldwide IPG Mediabrands Canada MediainCanada Strategy Online
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UM Canada reposted this
AI will change consumer expectations. Are you ready? Erica Kokiw, Executive Vice President, Digital at UM Canada and a group of industry leaders shared how they are approaching AI's impact on the future. Don’t miss these invaluable insights 👉 https://lnkd.in/gvEjZpGK
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This Thursday is #UMImpactDay, our annual day of giving back, our leaders from around the world are sharing their thoughts on this beloved tradition and providing insight into what their markets are planning for this year's volunteer activities. First up: Ben Seaton, CEO, UM Canada. #UMBetterWorld
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Thank you so much for the partnership! Can’t wait for the next one.
🌟 Speed Mentoring Success! 🌟 We had a Speed Mentoring event with 7 mentors and 19 mentees from the UM Canada and Digital Marketing Connections cohort. The event was packed with valuable sessions and fantastic opportunities for everyone involved. The day kicked off with an engaging Speed Mentoring session, where mentees got the chance to connect with experienced #mentors, gaining #insights and advice to help shape their future careers. Following the mentoring, there was a #networking segment, allowing participants to build #connections and continue meaningful conversations. UM Canada also hosted a special LinkedIn session, sharing essential tips and tricks for maximizing LinkedIn profiles. As an added bonus, UM provided LinkedIn Premium prizes, making the session even more rewarding! Thank you to all our #mentors, #mentees, and UM for making this event a huge success! Looking forward to many more productive sessions together. To learn more about our Digital Marketing Connections program, visit: https://lnkd.in/gwyQexZ6 #Mentoring #Networking #CareerGrowth #LinkedIn #UM #DMCCohort #SpeedMentoring #ProfessionalDevelopment Niloufar Barari Michelle Allen, CHRP, CHRL
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