Research reveals that 70% of Canadians are worried about the effects of hateful online content on children. That and other alarming statistics have informed White Ribbon’s latest PSA. https://lnkd.in/giDB8h-X
About us
Strategy covers the “bold vision, brand new ideas” of Canada’s national marketing community. By providing daily news and analysis on industry trends, and keeping readers up to speed on Canada’s brands, strategy has become the respected voice of the industry. Our readers (which includes Marketing Magazine’s audience as well) not only gain insight from our coverage, but also from conferences and events, such as the Shopper Marketing Forum, the Marketing Awards, the MIAs and Agency of the Year. The latter is considered the highest honour bestowed to a Canadian agency, and our annual industry ranking in the Creative Report Card serve as the yardstick for success
- Website
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http://strategyonline.ca/
External link for Strategy Online
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
Updates
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Rascals to parents: “You used to see your friends, and now you spend all your free time cleaning someone’s rear end." For more on the diaper brand's campaign, check here: https://lnkd.in/gmhStn-k
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McDonald’s Canada has appointed Francesca Cardarelli as chief marketing officer, while former CMO Alyssa Buetikofer joins the brand's U.S. team. https://lnkd.in/g649HFYk
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Daniel Shearer has been named chief marketing officer for virtual care provider Maple. https://lnkd.in/gi78kE2G
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Kevin McHugh has been named Dentsu Creative Canada's new CSO. https://lnkd.in/g2rEk9GS
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Here's why Denny's is singing “Oooooh Canada.” https://lnkd.in/gnDD2DtW
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If you could nominate anyone for the Hall Marketing Gold... Hall Lifetime Achievement... Life Forever Gold... err, forget it. We're looking for advertising giants to be immortalized in the Marketing Awards' hall of fame program. And we need your help. Nominate someone today. https://lnkd.in/gtBGXGhK Carlos Moreno, Marilou Aubin, Mike Dubrick, Aaron Starkman, Alexis Bronstorph, Anthony Chelvanathan, Jordan Doucette
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Icebergs. Whales. And... check out what shaped Newfoundland and Labrador Tourism's 2025 marketing campaign. https://lnkd.in/gjR8BgXE
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In what she calls a "bittersweet decision," Ola Machnowski is moving on from her role as head of marketing for Hershey Canada. https://lnkd.in/gbp565mF
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Meet the 2025 #PublicService co-chairs & jury, who are looking for inspiring creative ideas that helped make a difference. Enter your work before today's regular deadline! Late fees kick in at 5pm ET Friday, Jan 17th | ENTER NOW Category & entry info: https://lnkd.in/eMceG8S #MarketingAwards
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