📢 NEW REPORT OUT! Our latest #WhoCaresWhoDoes Health report reveals significant challenges and exciting opportunities for brands in the consumer health sector. While many aspire to improve their wellbeing, barriers like affordability, convenience, transparency, and emotional needs often prevent them from taking action. How can brands make a difference? • By bridging the say-do gap: help consumers achieve their health goals. • Being meaningfully different: Stand out as leaders in health and wellbeing. • Connecting emotionally: Address both functional and emotional needs at key moments in shoppers' lives. Access our new report #DecodingWellness to find out how brands can navigate these challenges and capitalise on opportunities. https://lnkd.in/dyT3k43B Reach out to Lionel Germain for further insights, and don't miss the webinar: https://lnkd.in/d2yhgiKU #WCWDHealth #PanelVoice #ConsumerBehaviour
KWP消费者指数
市场调研
Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.
关于我们
Worldpanel division decodes shopper behaviour to shape brand futures. It is the currency in consumer and shopper insight, helping brands harness the power of our behavioural data to set bold strategies and drive sustainable business impact. With the largest consumer panel in the world, they understand brand and retail dynamics through the choices of 6 billion people. Their experts and solutions provide a multi-dimensional view of how people think, how they shop and how they consume, empowering brands and retailers to evolve with shopper behaviour.
- 所属行业
- 市场调研
- 规模
- 1,001-5,000 人
- 总部
- London
- 类型
- 私人持股
- 领域
- FMCG、Impulse products、Beauty and Personal Care、Fashion、Telecoms、Entertainment、consumer behaviour、market research、analytics、consumer panels、ecommerce、retail、brand footprint、omnichannel、CPG、consumer goods、consulting、surveys、innovation、consumer insights、SVoD、marketing、inflation、coping strategies、GMS和grocery market share
地点
KWP消费者指数员工
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Guillaume Bacuvier
Chief Executive Officer - Kantar Worldpanel and Independent Director - CCEP and Berger-Levrault
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Catarina Cordas
Business Insights Director @Kantar || Private Label Consultant | Consumer Insights | Bring data to life to empower informed decisions.
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Kurt Barnhart
VP Strategic Communications at ContentOne Development, Inc
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Paul Moore
Director - global at Kantar
动态
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As much as we discuss wellness in terms of diet and exercise, it’s equally important to recognise that self-care routines play a crucial role in our overall wellbeing. From daily beauty regimens to nourishing skin care practices, these habits, also, boost health and confidence. An example of this is the beauty industry adopting a dual approach, addressing existing skin concerns while focusing on prevention, often drawing insights from broader healthy living trends. This shift is reflected in daily habits, with 50% of people globally engaging in beauty routines like moisturising and cleansing—rising to 58% in Asia Pacific and 54% among younger shoppers. To explore how these evolving priorities are shaping the future of the beauty industry, check out our #DecodingWellness report https://lnkd.in/d38YQgc9 And if you would like to learn more about our 360 #Beauty offer, please reach out to Ashley Kang #WhoCaresWhoDoes #WCWDHealth #PanelVoice #ConsumerBehaviour
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As weight management remains a challenge for 38% of shoppers, traditional methods like avoiding certain products (71%) and exercising (47%) are still dominant. We’re witnessing a shift as new tools like dietary monitoring apps (now used by 8% of shoppers) and pharmaceutical options, such as GLP-1 obesity medications, are gaining global traction (3% usage). In the #UK households using GLP-1s have seen a 10% reduction in confectionery spending. With growing awareness and the use of drugs like Ozempic (5% in the US), we may soon see a broader impact on consumer behaviours, especially in food and beverage categories. Find out more about these emerging trends and how they’re shaping consumer behaviour in our latest #WhoCaresWhoDoes Health #DecodingWellness report https://lnkd.in/daE9vNcb And watch the webinar to hear further strategies from our expert Lionel Germain: https://lnkd.in/d2yhgiKU #WhoCaresWhoDoes #WCWDHealth #DecodingWellness #PanelVoice #ConsumerBehaviour
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Since introducing ads in Australia, Prime Video & Amazon MGM Studios has seen stable churn (7%) and a slight NPS rise (+17). A light ad load—short ads before content—has helped ensure positive user feedback on ad frequency and duration. At the same time, Prime Video is balancing content variety with viewer experience. However, it still trails behind Netflix in viewership, making ad-supported growth crucial to closing this gap. Curious about how Prime Video is adapting to the advertising landscape and what it means for its future growth? Access our latest #EntertainmentOnDemand quarterly report and reach out to our experts Andrew Northedge and Tamsin Timpson for further insights https://lnkd.in/dMWTzNW4
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Netflix continues to keep its existing customer base engaged in the #UK with a lineup of hit series like Emily in Paris, Bridgerton, and The Umbrella Academy. Despite this engagement, overall subscriber growth has remained essentially flat compared to the previous quarter. Nevertheless, churn at Netflix is close to an all-time low, indicating strong customer retention. To learn more about Netflix's strategies and #subscriber trends, read our latest #EoD, and reach out to Dominic Sunnebo for further insights: https://lnkd.in/dm-nnPKS #EntertainmentOnDemand
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Finding balance in our busy lives is crucial for our well-being. One effective strategy that many embrace is dedicating time to hobbies and loved ones. In fact, 66% of people prioritise activities that bring them joy, with older shoppers leading the way in this commitment. This trend resonates with brands like The Coca-Cola Company, which emphasise "togetherness" in their messaging to connect with stressed consumers. Interestingly, while many express a desire to disconnect from screens, only one-third actively limit their screen time. This works as a reminder that amidst our digital lives, nurturing our personal connections and passions is essential. Eager to understand how these insights further shape consumer behaviour? Contact our expert Lionel Germain and explore our latest #WhoCaresWhoDoes report on Health: https://lnkd.in/dVKYqW5g #WCWDHealth #DecodingWellness #PanelVoice #ConsumerBehaviour
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Who’s responsible for your health? According to 78% of people globally, the answer is clear: themselves. In Latin America, the number jumps to 86%. But here’s the catch—while many recognise the importance of self-care, fewer than half actually take steps to improve their physical health, and even fewer prioritise their mental wellbeing. This reveals a striking disconnect: we know something must be done, but often struggle to take action. How can we close this gap between awareness and proactive care? Discover actionable strategies in our latest #WhoCaresWhoDoes Health report https://lnkd.in/dGUhFYYS
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#WorldpanelWeeklySummary 🌏 Discover the week's top stories👇 📣New report out! Our latest #WhoCaresWhoDoes Health report #DecodingWellness https://lnkd.in/d7T_j8SV 🛒Grocery price inflation edges up ahead of autumn budget in the UK https://lnkd.in/dFZAU4GK 🏅 Malaysian Shopper Digest: to go big or go home? https://lnkd.in/g_e6aADh 🍽 How is the Latam shopper purchasing consumer goods? (Spanish) https://lnkd.in/dvhwX3qv 🍲Classes D and E boost FMCG consumption in Brazil within the home in 2024 (Portuguese) https://lnkd.in/dazW56vE 📺 #EntertainmentOnDemand UK: Emmy awards success helps Disney+ to remain #1 in new subscription additions https://lnkd.in/dm-nnPKS ❓ Did you miss last week's summary? Check it out here https://lnkd.in/dZ-xDECe
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The Walt Disney Company's Disney+ continues to lead the #UK streaming scene, capturing the highest share of new subscriptions in Q3. With Emmy wins for The Bear and Shogun, alongside strategic partnerships, the platform is broadening its appeal. • £1.99/3 months promo attracted a surge of new subscribers. • Major partnerships: Collaborations with Lloyds Banking Group and Tesco expanded visibility. • Third-party endorsements: Industry awards and brand partnerships validate the quality of Disney+ content All of the above has driven significant subscriber growth in the UK, positioning Disney+ as a key player in the competitive streaming landscape. ➡ Access our latest #EntertainmentOnDemand quarterly report and reach out to Dominic Sunnebo for further insights: https://lnkd.in/dm-nnPKS
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Are your brand strategies aligned with today’s evolving consumer health expectations? Join us for an exclusive #webinar based on Worldpanel by Kantar's ongoing Who Cares? Who Does? research series, with a special focus on #health. https://lnkd.in/d2yhgiKU This session will unpack insights from our latest report, Decoding Wellness: How mental and physical health needs are re-shaping habits around the world. Discover the shifts in consumer behaviour and learn how your brand can connect more meaningfully with health-conscious shoppers. -How consumers feel: Understand the emotions, motivations, and deeper influences shaping their health and driving their wellbeing. -New consumer segments: A breakdown of three distinct cohorts, their health-focused activities, and why understanding their differences is essential for brand growth. -Global insights: With data from 35 markets, you’ll see how regional variations in health trends will shape global brand strategies. #WhoCaresWhoDoes #WCWDHealth #DecodingWellness #PanelVoice #ConsumerBehaviour