Worldpanel by Kantar

We decode brand choices around the world in the latest Worldpanel by Kantar #BrandFootprint ranking. 🎯Analysing 42,800 brands in 55 markets across 5 continents, it is the most comprehensive study of global shopper choices. Don’t miss out! https://lnkd.in/dQdAmj_2 

This year’s #BrandFootprint ranking of the 50 #MostChosenBrands delves into the world of #adaptation to understand how and why #FMCG brands need to pivot in response to changing consumer motivations, intentions, circumstances and behaviour.    Despite the pressure of rising prices, competition from private labels and discounters, brands are still finding ways to connect with shoppers mentally and physically.    To read more about the most chosen brands, read our latest report: https://lnkd.in/dzM6KhAJ  

Kantar Entertainment on Demand’s first look at the US #Olympics data is out, well, for the July 26th opening ceremony at least! 🥇   … and WOW! 30% of #Peacock new subscriptions in July were driven by live sports, 3x bigger than the market average of free and paid #videostreaming services. ❗ Typically, we see live sports driving <15% of Peacock’s sign up monthly, so it’s very evident the impact sporting events have on customer acquisition.   #Sports is a growing trend in video streaming. 📈 With 2/3 of the Olympics airing in August, and the English Premier League kicking off in the same month, I’m excited to see what the trends look like in next month’s report! 📅 Contact me to learn more on how we do this at Kantar! #MarketResearch #Insights #Entertainment #Kantar

🍽 Unlock the secrets behind global eating trends. Dive deep into the world of consumption with our latest webinar “Appetite for Growth, 2024”.     From uncovering the 14 key "Demand Moments" that shape consumer behaviour to exploring regional consumption patterns and actionable strategies, this webinar is a goldmine for brand managers, insights leaders, market analysts, and strategic planners working in the food and beverage space.    🗓 Save the date for September 4. Don’t miss your chance to get ahead of the curve! https://lnkd.in/dE7E7zUe (English)   https://lnkd.in/ddzB9JS3 (Spanish) #Beverage #Food #Growth #MRX 

🐶 To celebrate this year’s International Dog Day, we’re pleased to share some interesting data about our beloved pets! Did you know that despite the cost of living crisis and inflation, spending on dog toys has increased by 9%? Additionally, more than a quarter of the British population purchases dog toys. Curious to learn more? Check out our report, “Decoding Online Pet Retail,” for more interesting insights. Discover it here: https://loom.ly/RdGxwZQ

#WorldpanelWeeklySummary 🌏 Discover the week's top stories👇 ☘️ Irish consumers celebrate as Ireland brings home Olympic golds https://lnkd.in/dHA2X4MH   🍜 Thailand’s cooking landscape of 2024 https://lnkd.in/d8NqcYgN   🍫 Cocoa consumption prevails despite shortage in Brazil (Portuguese) https://lnkd.in/djSV9VPy 🛒 British grocery price inflation warms up for the first time since March 2023 https://lnkd.in/e4pWfARi   🍻 The impact of sporting events on beer consumption in Latin America (Spanish) https://lnkd.in/db2v7DCb   🎧 Streaming Services See YoY Growth with Music, Podcasts, and Audiobooks Driving Engagement https://lnkd.in/esz-cVdD ❓ Did you miss last week's summary? Check it out here https://lnkd.in/d2ee8k3H 

🥤 Descubre el futuro del crecimiento en alimentos y bebidas ¿Tienes curiosidad por saber no solo qué comen las personas, sino también dónde y por qué? ¿Te gustaría entender cómo los hábitos de consumo se conectan con contextos más amplios y detectar las tendencias que moldearán las estrategias del mañana? Acompáñanos en el innovador webinar de Worldpanel by Kantar, "Appetite for Growth, 2024." ¿Qué esperas? Descubre la receta del crecimiento participando en el webinar junto a Javier Sanchez el 4 de septiembre 👇🏼

🥤Taste the Future of Food & Beverage Growth Curious about not just what people eat, but where and why? Ready to connect consumption habits to broader contexts and uncover trends that will shape future strategies? Join us for Worldpanel by Kantar's groundbreaking webinar, "Appetite for Growth, 2024." What are you waiting for? Uncover the recipe for growth by joining our webinar held by Javier Sanchez on September 4th 👇🏼

🥐 Croquetas are loved in Spain, and croissants are cherished in France. At Worldpanel by Kantar, we are not just curious about what people eat, we also study consumer choices and behaviours.     Join us for a groundbreaking webinar “Appetite for Growth, 2024” where our experts will break down the latest trends and show you how what people eat—and why—can vary wildly depending on where they are and what’s driving their cravings. Don’t miss out!    📅 Save the date for September 4! Reserve your spot today: https://lnkd.in/dE7E7zUe (English)  https://lnkd.in/ddzB9JS3 (Spanish) #Beverage, #Food, #Growth, #MRX

🎶 Where will the next wave of music streaming growth come from? Future growth in music streaming will depend on targeting specific age groups and regions, as several markets have demonstrated this potential. For example, 51% of Gen Z in Great Britain have a premium subscription, while in the US, only about a third of the 55+ age group is currently subscribed, indicating room for growth across all age groups. However, it’s crucial for services to identify what will persuade each segment of non-users to subscribe. Research by Worldpanel by Kantar shows that Spotify is the leading choice among new 55+ users, driven largely by recommendations from friends and family. While older listeners may be harder to reach and often favor traditional formats like radio, they can become loyal subscribers once convinced, often through recommendations and free trials. Read more about how premium user satisfaction remains high despite price hikes and reach out to Craig Armer https://lnkd.in/esz-cVdD