14

Seeing "Le Fil Rouge" come to life in France is what it’s all about. The red thread knows no borders. Invisible, yet with the same force⚡️ Great work to the team at CUPRA France!

This is what it means to absolutely crush it at the Best!N Auto 2024 Awards 👇 Together, our agency with a huge thanks to both SEAT S.A. and CUPRA, took home not one, not two, but SEVEN awards in total 🤯 Including… 🥁 Best Agency of the Year! Our ‘SEAT 2006’ – Acción Carnet de Conducir campaign (in collab with PHD and RocaSalvatella) took Grand Prize! With two golds going to the campaign in the Digital and Brand Experience categories 🎉 And the SEAT Ibiza “My Way” campaign won us another gold in the PR Category, shout out to its Director, Erik Morales, and the folks at Blur Films for this one ;) Our Print for the CUPRA Formentor, “Obsesión” took a silver in the print category. With CUPRA Leon, “Red Thread”, picking up a Bronze in film. Big shout-out to SEAT for winning Best Advertiser (and a high-five to Audi for sharing the spotlight) 🙌 Massive love to our dream team here at 14 and to everyone at SEAT S.A. and CUPRA, both Spain and Central, for always delivering magic, and making this all happen 👏 Onwards and upwards 🚀 ---------------------- ¡Así brillamos en los Best!N Auto 2024 Awards! 🚀👇 Juntos, nuestra agencia, con un enorme agradecimiento a SEAT S.A. y CUPRA, ¡nos llevamos a casa no uno, ni dos, sino SIETE premios en total! 🤯 Y, por si fuera poco… ¡🥁 Agencia del Año! La campaña ‘SEAT 2006 – Acción Carnet de Conducir’ (en colaboración con PHD Media Spain y RocaSalvatella) se llevó el Gran Premio, además de Oros en Digital y Experiencia de Marca 🎉. También celebramos otro Oro en PR con “SEAT Ibiza My Way” — un aplauso especial a su director, Erik Morales, y a todo el equipo de Blur Films por este proyectazo. 😉 Nuestro trabajo en prensa para el CUPRA Formentor, “Obsesión”, ganó una plata en Gráfica, mientras que con el CUPRA León y su “Red Thread” sumamos un bronce en la categoría Film. Un enorme reconocimiento a SEAT por ser premiado como Mejor Anunciante (¡y un saludo a Audi por compartir el podio!) 🙌 Gracias infinitas a nuestro dream team en 14, y a todos en SEAT S.A. y CUPRA, tanto en España como en central, por hacer magia y hacer que todo esto sea posible. ¡A por más y siempre hacia adelante! 👏✨

If you’re wondering what we’ve been up to lately 👀   Well…   We successfully turned a CUPRA into a BOAT 🤯 🌊   We knew the idea was bizarre, but we pitched it to #CUPRA anyway. And they loved it 🎉 So, after months of boosting our knowledge in boat making (🤪), this exclusive version of the #CUPRATerramar for the 37th America's Cup was transformed to be able to sail on the sea 😎   Huge shout-out to our incredibly dedicated and fearless 14 team, who are up for every challenge, no matter how crazy 😅   We’d also like to thank Sven Schuwirth, Ignacio Prieto Cardona, Patrick Sievers, Jordi Torrente Martinez, Hugo Laborda, Alexandra Ferstl Castelló, Silvia Montesó Tubert at CUPRA for being the kind of client to jump on board with this idea. A special mention goes to the engineers from CUPRA and Brava Boats who, without their technical expertise, none of this would have been possible. And lastly, to Vela Boat Trip Barcelona, the experts who are sailing our creation ⚓️   What a ride 🫶

Our task? To launch the new #CUPRALeon. The result? A campaign 100% worth all those sleepless nights 🙌 Together with DIGITAL MEDIA LAB PRODUCTION S.L. and our client CUPRA, we did what we do best, and had fun at it 🎉 Bonus: all the hard work paid off with a Silver award in Production at the El Sol Festival 🤩 Shoutout to this talented bunch:   CUPRA: Ignacio Prieto Cardona, Patrick Sievers, Paz de Dalmases, María Antonia Montoya Meroño , Monica Faus, Judit Rogent Valls, Andrea Torlai  Production: Garage Films: albert uria, Oriol Uría, @Pablo Clemente, Ferran Castellnou Our team at 14: Jose Maria Roca de Viñals Delgado, Isabel Espona Serra, azahara ramos truchero, Alexandra Lebrero Saurí, Lluna Sanus Ivars, Josep Torrent Bagur, Pablo Aguilera, James Paolino