Every year, over 2 million people are diagnosed with #BreastCancer globally. This #BreastCancerAwarenessMonth, we are excited to spotlight the incredible work of Rethink Breast Cancer to empower and support those affected by this disease. We are proud to stand alongside the community and support their efforts in raising awareness of breast cancer and its impact. Join the conversation and learn more about breast cancer. Every share, every voice, and every action make a difference. #BCAM
YOU DESERVE TO BE COUNTED. #MAKEMECOUNT Breast cancer awareness month is here. Every October, the media cycle and public focus shifts ever so briefly to our cause and that can bring on a mix of emotions for our community, our team sure feels it, myself, too. “Yay” that we are being seen and talked about. But “ouch” when the story is full of gaps. And that’s a big part of why we launched #MakeMeCount today. That juxtaposition between the general public’s perceptions of breast cancer and the reality of the community’s experiences can be quite jarring and exposes the gaps. The dominant breast cancer story has a lot of gaps because our cancer data has gaps. It’s incomplete. It’s reported on at too high a level. We don’t know how many Black women are diagnosed in Canada. We don’t know how Indigenous communities are impacted. We don’t have data on outcomes for sexual and gender diverse groups. We don’t know how disabilities or income play a role in someone’s care. Vesna is someone who had a metastatic recurrence and she, too, is not counted. Only her first early-stage breast cancer diagnosis is captured in the stats. Her past 7.5 years of MBC treatment aren’t captured. Watch her video below. We can guess at who is having worse outcomes and why, but guessing isn’t good enough. Rethink wants more human dimensions to be counted in the data. Because you count when you’re counted. With #MakeMeCount, we are calling out the need for improved reporting on metastatic recurrence data, race-based data, and social determinants of health data within the breast cancer community. Head to the 🔗 below to sign our petition today and watch the videos of our “stat stars” to learn more about the real people who are impacted by these gaps. For more on why this campaign matters, our history of working on these issues and what actions we’re taking, MJ, Rethink’s Founder + Executive Director has written a blog, which you can read via the 🔗 below too. 👉 https://lnkd.in/eQSPXhK3 Thank you for your support in using your voice to help close these gaps. 💗 #MakeMeCount 🏷️ #breastcancer #breastcancercommunity #metastaticbreastcancer #mbc #cancerdata #breastcancerawarenessmonth #breastcancercharity #cancercharity #canceradvocate #canceradvocacy #breastcanceradvocacy #rethinkbreastcancer