Artefact

[#GenAINewsletter n°4 by our Artefact experts] Gemini 2.5, more #AgenticAI and so many studies!  🎧 Listen to the #podcast if you don’t have time to read the news: https://lnkd.in/d_wTtXny Here’s what you’ll learn about in this newsletter: 1️⃣ Top Highlights - Google has unveiled Gemini 2.5, currently available as an experimental release of 2.5 Pro, achieving state-of-the-art performance and debuting at number one on LMArena. - Microsoft adds Inline #Data Protection to Edge for Business to Block #GenAI Data Leaks… - OpenAI has integrated the Anthropic Model Context Protocol (MCP) into its SDK Agents. 🚨 Breaking News 1. Grok is now directly available on Telegram 2. Qwen has released Qwen2.5 Omni 3. xAI has acquired X, xAI's value now at $80 billion. 2️⃣ Business News & Market Insights 📊 Surveys - OpenAI and MIT Media Lab have conducted studies to assess how emotionally engaging with ChatGPT influences users' social and emotional well-being. - 14 failure modes explaining why Multi-Agent #LLM systems still fail. - When exploring the number preferences of various LLMs, you get 7. - NASA argues that while LLMs like GPT-4 cannot be used to generate safety or assurance cases… 🚀 Business News - Perplexity #AI has proposed acquiring TikTok's U.S. operations and open-sourcing its algorithm to rebuild the platform without monopolistic influence. - William (Liam) Fedus, OpenAI’s VP of Research for Post-Training, has announced his departure to establish a new AI-focused materials science startup. - Amazon introduced "Interests," that proactively notifies users about new products aligning with their passions and hobbies. 3️⃣ New Models & Innovations. Learn more about: > Text-to-text > Image, Audio & Video Models > Agentic AI 4️⃣ Thoughts of the week by HananIA Mikael OUAZAN, Managing Partner and Global Lead AI Acceleration. Rethinking Communication in an AI-Driven Ecosystem: “Transitioning from human-centric systems to machine-native ecosystems isn’t just a technical challenge, it’s a fundamental shift in how we design digital environments. It requires rethinking how value is created, delivered, and protected in a world where AI agents are no longer peripheral tools but central actors in business workflows.” Stay informed! 📰 Sign up for our Artefact #GenAI newsletter! https://lnkd.in/dC66RfGi

[D-2 CDP Webinar 📣 Artefact x Twilio Segment x Amazon Web Services (AWS)] Join us for an exclusive #webinar on the 2025 Trends in the #CustomerDataPlatform Landscape. 📆 April 2nd 🕒 2:00 PM - 3:00 PM BST 👉 Last chance to register: https://lnkd.in/ehRqzyJU We'll explore how brands leverage these advancements to drive #personalizedmarketing, optimize performance, and future-proof their #data strategies. Our panel of experts:  🎤 Hema Thanki, Senior Product Marketing Manager at Twilio 🎤 Ismaël Toure ☁, Sr Manager Solutions Architecture at Amazon Web Services 🎤 Jan Hendrik FLEURY, Senior Data & AI Consulting Director at Artefact 🎤 Aimilia (Melia) Papadogiannaki, Senior Data Consultant at Artefact 🔎 Webinar Agenda: 1) Welcome and Introduction - by Artefact and Twilio Segment 2) Key #CDP Trends for 2025 - by Artefact 3) Key Trend: Zero Copy - by AWS 4) Use case scenario - by Twilio Segment 5) Live Q&A session 6) Assess your #datamaturity with Artefact and Twilio's Scorecard

[Leadership Insights by Ghadi Hobeika, Artefact US CEO]💡 AI & Luxury: A new era of #personalization and #innovation “After a growth slowdown in 2024, #luxurybrands are looking for ways to better predict #consumptiontrends in 2025, win #marketshare through more effective #engagementstrategies, and enhance #operationalefficiency. AI can serve all 3 purposes, and the rise of AI Agents will accelerate these outcomes,” explains Ghadi Hobeika, US CEO & Managing Partner, Artefact. 👉 Read the article: https://lnkd.in/eVmU33BZ During Artefact’s #Data & #AI Breakfast for #Luxury Leaders in NYC, we explored the transformational role of AI in the industry and how #AIAgents, predictive analytics, and immersive experiences are reshaping the way brands engage with their clients. 🔎 Key learnings: - AI as a strategic enabler: AI-driven tools like Early Trend Detection and Synthetic Personas help brands anticipate trends and refine #marketing strategies. - Hyper-personalization at scale: 73% of #luxuryconsumers expect tailored experiences, and AI makes this possible with real-time insights and immersive interactions. - AI agents, what’s next: These intelligent systems reduce costs (saving €10M+ in call centers), accelerate R&D by 25%, and optimize service quality. - Empowering talent:  AI enhances the role of retail associates and supports innovation in 360° client insights, customer care, and #counterfeit #detection. AI is not just a tool, it’s a strategic asset. The real differentiator is how brands apply it to create unique value. 🚀

🚀 [Artefact is heading to Las Vegas for Google Cloud Next '25!] Meet with our Data & AI experts! We’re thrilled to announce that a senior delegation from Artefact — including our Executive Chairman, Group COO, and Consulting Partners — will be attending #GoogleCloudNext in Las Vegas this April. This global event is a unique opportunity to connect with industry leaders and explore how #cloud and #AI innovations are shaping the future of business. We’re excited to join the conversation and share our vision on the next frontiers of AI transformation. If you're attending #GoogleCloudNext, we’d love to connect and chat about how: 🤖 #Agentic AI is redefining productivity 🧭 Building a clear and actionable AI roadmap 🔍 Solving real-world business challenges in AI & data transformation 💡 And everything in between! Whether you're up for a quick conversation between sessions or a deeper discussion over coffee, let’s make the most of this moment. Drop us a message or comment below to schedule a meeting! 🤝 Meet our team on site: Vincent LucIAni – Executive Chairman Fabrice HENRY – Group COO Ghadi Hobeika – US CEO & Managing Partner Robin Doumerc – CTO France Guillaume Léger – Partner & Global Google Alliance Lead Abdul (Abs) Zamerli – Partner, AI Strategy & Transformation Lead Let’s shape the future of #AI together — see you in Vegas! 🎰 📍 Mandalay Bay Convention Center | April 9–11 #GoogleCloudNext #AgenticAI #AITransformation #CloudInnovation #GenerativeAI #DataDriven #Artefact #GoogleCloud #GenAI

[Etude - Le Futur du travail avec l’IA] Artefact s’est associé à l'institut de recherche ODOXA pour réaliser une étude intitulée « Le futur du travail avec l’IA ». Cette analyse démontre l’impact de l’intelligence artificielle sur la #transformation des organisations et l’évolution des métiers en France. L’enquête quantitative a recueilli les réponses et opinions de plus de 2 000 participants, complétée par plus de 30 entretiens qualitatifs menés auprès de décideurs de la transformation #IA, de grands groupes et partenaires technologiques tels que ADEO, Alan, Alma, Ardian, Dust, Edenred, ENGIE, French Tech Corporate Community, GHS, Groupe BPCE, HEINEKEN France, Impact AI, Legrand, MACIF, MAIF, MANE, Malt, Natixis Corporate & Investment Banking, Orange, Photoroom, Robertet Group, SAVENCIA, SUEZ, TotalEnergies, Transdev, VALRHONA, Veolia. 👉 Lire l’étude complète : https://lnkd.in/emC4eFgy Cette étude met en lumière les enseignements clé suivants : ✅ L’IA accélère la #croissance et renforce la #compétitivité en optimisant les processus, en favorisant l’innovation et en améliorant l’efficacité opérationnelle. ✅ Près de 60% des employés interrogés utilisent déjà l'IA ou seront bientôt amenés à l'utiliser. ✅ L’adoption de l’IA est spontanée et fait gagner en moyenne 57 minutes par jour aux travailleurs. ✅ 83% des répondants estiment que l’IA rend leur travail plus simple et agréable. ✅ 25% des employés gagnent jusqu'à 2 heures par jour grâce à l’IA, mais certains s’interrogent encore : « L’IA va-t-elle me remplacer ? ». ➡️ Si 1 salarié sur 3 affirme accomplir des tâches qu’il ne pouvait pas faire auparavant, une part importante des collaborateurs n’est pas encore formée ou l’est insuffisamment. L’enjeu est donc d’organiser cette transformation pour qu’elle bénéficie à tous. 🤝 Les entreprises doivent structurer l’adoption de l’IA et développer des technologies de confiance. L’IA ne remplace pas les emplois, elle les redéfinit : elle permet aux collaborateurs d’élargir leur champ d’action et rend le travail plus collaboratif, comme le confirment 2 salariés sur 3. 🔎 Pour en savoir plus visionnez l’interview croisée entre Florence Bénézit, Partner chez Artefact et Experte en Gouvernance Data & IA, et Céline Bracq, Directrice Générale d’ODOXA, avec qui Artefact a collaboré pour la rédaction de ce rapport : https://lnkd.in/enmQQEyu

Artefact Africa is growing fast under the leadership of Médéric Chomel with Ghita Ammor in Morocco and Deon Van Heerden in South Africa, and in Senegal, Ivory Coast, Egypt, and Madagascar. The upcoming participation of our Executive Chairman, Vincent LucIAni, at the Africa CEO Forum on May 12–13 highlights Artefact’s strong commitment to expanding the use of AI across the continent, helping businesses harness its transformative power!

𝗛𝗼𝘄 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗶𝗻 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗢𝗜? 🧑💻 Marketing #measurement is a hot topic, and it’s a question marketing leaders often find themselves asking. Last week, our colleague in the Netherlands hosted a roundtable discussion, and 𝗼𝗻𝗹𝘆 𝟰% 𝗼𝗳 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 responded that they 𝗮𝗿𝗲 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗢𝗜. Here are some other takeaways: 🔎 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗠𝗮𝘁𝘂𝗿𝗶𝘁𝘆: while 41% of #CMOs consider their marketing measurement to be somewhat mature, many still struggle to differentiate between performance and branding. 📈 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀: companies using #MarketingMixModelling are 𝟮𝘅 𝗺𝗼𝗿𝗲 likely to 𝗲𝘅𝗰𝗲𝗲𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗴𝗼𝗮𝗹𝘀 𝗯𝘆 𝟭𝟬% 𝗼𝗿 𝗺𝗼𝗿𝗲. Embracing innovations in accuracy and actionable data visualisations provides a significant competitive edge. 📊 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
channels can become saturated. Continuously investing without reassessing can lead to diminishing returns. Understanding optimal reach, frequency, and knowing when to adjust or stop investments is crucial. 🚀 𝗚𝗼𝗼𝗴𝗹𝗲 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 #GoogleMeridian marks a new era in measurement. By incorporating reach and frequency data as well as Search Query data, companies can better measure the impact of upper-funnel activities and understand #paidsearch contributions more accurately. 💡 Want to learn more? Check out the new Artefact #MROI Guide: A C-Suite Guide to Marketing Measurement in 2025 → https://lnkd.in/eYGngHxs If you'd like to explore how to implement marketing measurement or #Meridian in your company, let’s have a chat! 📬  Pascal Coggia Mark Smith Vedika Sanghai Namrata Nagendra Nadia Kandeikina Edouard Destrem #MarketingMeasurement #MMM #MarketingROI #Artefact

[HACKATHON] Nous avons organisé le tout premier #HackathonIA d’Assura 🚀 Du 16 au 18 décembre, l’équipe Artefact Open Innovation a eu le plaisir d’organiser le premier hackathon #IA d’Assura à Lausanne. Ce challenge avait pour objectif d’améliorer l’#expérienceclient et d’automatiser les interactions grâce à l’IA et aux technologies digitales. 🎯 Objectif : S’approprier un cas d’usage et développer un prototype viable pour résoudre un problème ou saisir une opportunité à fort potentiel pour Assura. Assura, compagnie d’assurance suisse, nous a accueillis dans ses locaux pour cette aventure passionnante. 👥 15 participants ont rejoint l’événement, accompagnés par 3 Data Scientists d’Effixis, an Artefact Company (Charlotte Bonardi, Elliott Bertrand & Aaron Schapira) qui ont guidé les équipes tout au long du #hackathon. 🏅 Un jury d’exception : 🔹Stephan Kotyczka – Directeur Développement & Marketing, Assura 🔹Yves Seiler – Directeur Clients & Marché, Assura 🔹Melvin Kian – Co-fondateur d’Effixis (Jury externe) 🔹Nicolas Wipfli – Sales Engineer, Google (Jury externe) 🤝 Un immense merci à Google Cloud pour leurs formations sur les outils utilisés et leur soutien tout au long de l’événement. 👏 Félicitations aux équipes pour leur travail remarquable et un merci tout particulier aux organisateurs d’Assura, Mikail ASATEKIN et Stefan Ott, ainsi qu’à ceux d'Artefact, Anastasia Miasnikova, Stéphanie Grandjean (Trang), Diane Sales, Marina Tu, Benoît Vuignier & Christophe Fourleignie Duc qui ont rendu cet événement possible ! ➡️ Pour en savoir plus sur les hackathons d’Artefact:  https://lnkd.in/eHMinueF #Assura #Artefact #Effixis #GoogleCloud

📊 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴-𝗠𝗲𝘀𝘀𝗯𝗮𝗿𝗸𝗲𝗶𝘁 𝗻𝗲𝘂 𝗴𝗲𝗱𝗮𝗰𝗵𝘁: 𝗗𝗲𝗿 𝗻𝗲𝘂𝗲 𝗠𝗥𝗢𝗜-𝗚𝘂𝗶𝗱𝗲 𝘃𝗼𝗻 Artefact! Wie können Sie als CMO oder CFO den Marketing-ROI in Zeiten von #GenAI, Performance-Druck und Budgetunsicherheit besser messen und optimieren? 👉 In unserem neuen MROI Whitepaper erfahren Sie: ✔️ Wie #MarketingMixModeling, Incrementality Testing & Attribution effektiv zusammenspielen ✔️ Wie Unternehmen wie Accor & Nike datengetriebene Strategien erfolgreich umsetzen ✔️ Wie Sie den Spagat zwischen Markenaufbau und Performance meistern 📥 Jetzt Report herunterladen: https://lnkd.in/eYGngHxs #Artefact #MROI #DataMarketing

[Microsoft X Artefact] The Future of Work with AI - Join us at Gitex Africa! 🚀 As #GitexAfrica turns Marrakech into a global #tech hub, Microsoft & Artefact are bringing together industry leaders and #AI experts for an exclusive Data & AI Circle exploring AI’s transformative impact on the workplace. 📅 Date: April 15, 2025 📍 Location: Sofitel Marrakech - Palais Impérial ⏰ Time: 7 PM – 9 PM 💡 From automation to decision-making, AI is reshaping organizations: 🔹 Streamlining repetitive tasks to unlock productivity 🔹 Enhancing decision-making and leadership with data-driven insights 🔹 Bringing new challenges in governance, workforce upskilling, and human-AI collaboration Backed by insights from the Artefact x ODOXA study, this high-level conference will explore AI-driven decision-making, automation, and the evolving role of human expertise, featuring expert insights, industry case studies, and actionable strategies. 🔜 Stay tuned for more details & join us in shaping the future of work with AI!