Artefact

[📖 Read the report of the Adopt AI Summit by Artefact] You could not attend this exceptional event, benefit of the replays & syntheses of the keynotes and discussion panels of world-class 40+ speakers from: -CEOs and ExCom members of large enterprises, like BNP Paribas, Doctolib, Fnac Darty, Naaia, Orange, Robertet Group, SAVENCIA Gourmet, SNCF Voyageurs, Société Générale, SOCOTEC, TotalEnergies, Valeo -to Chief Data & Digital Officers of leading companies like Accor, ADEO, Coty, ENGIE, Electrolux Professional Group, Legrand, L'Oréal, SAVENCIA Gourmet, Servier, Sodexo,  TotalEnergies, Whirlpool, etc -as well as from innovative Tech Partners, such as Mistral AI, NVIDIA, OVHcloud, Google Cloud, Microsoft Azure, IBM, Amazon Web Services (AWS), Hugging Face, Photoroom, Treasure Data and many more…    👉  Download the complete Report of Adopt AI: Replays & Synthesis of 40+ conferences with Business & Tech leaders, Here: https://lnkd.in/e8yj2CeN 💡 Visit our website adoptai.artefact.com and:  Discover the lineup of all the famous and insightful speakers we were honored to have on stage at our international summit at Station F, Paris, last June. Find out our full-day program of #keynotes and round tables to discuss the future of #AI, with the unique closing speech of Jacques Attali featuring a new world with AI. This Adopt AI Report is full of invaluable insights, strategic advice and use cases from visionary leaders to help you make decisions for a positive and efficient #transformation of your enterprise through the power of #data and AI. 📅 Do not miss our next international Artefact AI Summits on September 17th in Paris, Palais Brongniart. -AI for Finance by Artefact, the 6th consecutive year, will bring together over 2,500 key stakeholders from the financial services’ ecosystem with speakers in the fields of #banking, #insurance as well as key players in AI technologies.  Register here: https://lnkd.in/eMGsp9FW -AI for Industry by Artefact, the 4th consecutive year, is one of the premier events connecting AI to the #industry. Public and private sector leaders in #Automobile, #Aerospace, #Manufacturing, #Construction, #Energy, and #Transport will gather to discuss and unveil the latest AI innovations and trends. Register here: https://lnkd.in/eJCudNbb

[Client Case: ARTE TV x Artefact Open Innovation] Supporting ARTE in accelerating their gen AI journey with a #masterclass and a #promptchallenge 🚀 ARTE is a European culture channel and streaming platform focused on connecting European citizens through culture. When ARTE wanted to accelerate their digital transformation, they partnered with Artefact for expert support. The company’s Executive Committee, followed by its 500 employees, attended an interactive Masterclass on #generativeAI, then experimented with the Prompt Challenge format, during which they learned how to manipulate #generativeAItools on use cases specific to their business functions. Each was followed by an intensive ideation period. 📺 Read the entire client case on the Artefact’s website: https://lnkd.in/e2TvBCA2 Artefact’s Masterclasses and Prompt Challenges aim to teach participants the value and challenges of generative #AI while leveraging collective intelligence: 1️⃣ Masterclasses offer a comprehensive understanding of #GenAI by demonstrating its capabilities, addressing concerns (e.g., AI won't replace jobs), exploring real-world #usecases, and discussing ethical, environmental, and legal issues. 2️⃣ Prompt Challenges are interactive #workshops where participants, working in small teams, experiment with GenAI use cases relevant to their job functions, enhancing their ability to use #AItools in daily tasks. 🎥 Watch the video testimonial in French: https://lnkd.in/eAUbHicy “The training went extremely well because Artefact was able to support those who were among the least experienced in using these #technologies with more advanced elements that allowed us to appeal to more experienced people,” stated Simon Oualid, Director of Information Systems - ARTE France 🤝 Book a 30 mn meeting with Vincent Asquin for all Gen AI acculturation & training needs: https://lnkd.in/eRS7YNuJ 

[Artefact x mediarithmics | Afterwork] Mardi dernier, en partenariat avec Mediarithmics, nous avons eu le plaisir d'accueillir des experts et acteurs clés du retail media pour échanger ensemble sur le thème “La Data Retail au service des marques !”. 🤝 Lors de cette soirée d’échanges enrichissants animés par Christine Tartanson, Gilles Chetelat et Florian THIEBAUT, nos intervenants ont partagé leurs retours d'expérience et leur vision sur l'utilisation des données dans le retail, pour améliorer leur connaissance et l’expérience client : une occasion unique d’échanger et de discuter des stratégies d’activation, de mesures et de collaborations des données. 1️⃣ Les prérequis à la collaboration : Une data unifiée, au centre des préoccupations et des compétences spécifiques sont cruciales pour une vision à 360 du consommateur, avec une #CDP, et des partenariats #tech. 2️⃣ Les besoins des marques et les réponses du Retail : Les marques veulent un ciblage précis et une mesure complète de leurs performances, surtout en ce qui concerne l'omnicanalité et le #ROI. 3️⃣ Les défis à craquer ensemble : Il est essentiel de simplifier l'accès aux inventaires et aux données, de clarifier les distinctions entre le trade marketing et le retail media, et d'assurer une large adoption des stratégies Retail Media. 🎉 Nouvelles opportunités et perspectives : Le Retail Media se développe rapidement, offrant de nouveaux leviers de performance et promettant innovations et collaborations futures. 👏 Nous tenons à remercier chaleureusement nos experts pour leurs insights pertinents sur le sujet : Olivier Boutin, Leader Retail Media & Monétisation chez Valiuz, Etienne BLANCHET, Directeur commercial & marketing Marketplace & Fournisseur, Cdiscount Advertising , Florent Martini, Group Data Monetization Director chez Groupement Les Mousquetaires , Francois-Xavier PIERREL, Group Chief Data Officer chez Groupe TF1, Mathieu Saudemont, SVP Sales Western Europe, Unlimitail, Alban Schleuniger, CEO chez Infinity Advertising. 💡 Ces échanges affirment notre engagement à mettre à disposition des solutions performantes et accessibles pour tous nos partenaires.  #RetailMedia #DataStrategy #DataActivation

🗓 Join us on September 25 for a #webinar exploring how Ipsen, a global leader in biopharmaceuticals, is using #MarketingMixModeling (MMM) to define their marketing strategies in oncology, rare disease, and neuroscience. With nearly 100 years of experience and a presence in more than 100 countries, Ipsen’s approach to marketing is driven by #data and #innovation. 💡 Learn how they leverage #MMM to bring medicines to patients all around the world. Register today for this webinar: ➡️ 15:00 – 16:00 BST (UTC+1) – UK ➡️ 16:00 – 17:00 CEST (UTC+2) – France, Germany, Benelux ➡️ 10:00 – 11:00 EDT (UTC-4) – USA East Coast 🎟 https://lnkd.in/gKn99fFJ Don’t miss this insightful webinar (45’ presentation and 15’  Q&A) with the #datascience team of IPSEN and the data & AI #consultants of Artefact, who will share their return of experience and the benefits of the Artefact Marketing Mix Modelling approach to optimize the true incrementality of their #marketing & media activities and maximize ROI. 📊 🎤 Our expert speakers: - Amicie de Pierrefeu, Healthcare Senior Data Scientist at Ipsen - Edouard Duquesne, Senior Data Scientist at Ipsen, - Thomas Filaire, Partner Data & AI Consulting at Artefact - Aditi Chetty, Senior Data Scientist at Artefact UK This session is for #pharmaceuticals and #healthcare professionals looking to enhance their #marketingstrategies with proven techniques. 👉 Sign up now and gain insights from Ipsen's journey: https://lnkd.in/gzA4ZQ-v 

[🧾 Medium article - The era of generative AI: what’s changing!] Discover the article written by the AI working group of the French Tech Corporate Community (FFTC), of which Artefact is a part – exploring the multiple facets and major transformations brought about by #generativeAI. 👉 Read the article here: https://lnkd.in/eCcETqqp 👉 Read the article in French on Medium: https://lnkd.in/edHD639s #GenAI has sparked widespread reactions, far beyond the usual tech circles, highlighting its growing influence. Unlike traditional predictive #AI, generative AI reaches a much broader audience and has various practical applications. From a business perspective, generative AI stands out for three reasons: 1️⃣ It enables rapid testing of the added value of #usecases by simplifying and speeding up the Proof of Concept (#POC) process. This speed is partly due to the availability of pre-trained models and the ease of experimentation, accelerating its #adoption. 2️⃣ Generative AI opens up new possibilities for leveraging unstructured #data, which was previously difficult to use. This broadens the range of data available for #modeltraining and fine-tuning, offering potential for specialized applications. 3️⃣ The outputs generated by generative AI are distinguished by their quality, quantity, and diversity. Unlike previous models that tended to produce similar results, generative AI models can deliver a wider variety of responses, allowing for better alignment with diverse #userneeds. However, this richness of results is sometimes offset by lower reproducibility, which can pose challenges in terms of reliability. Generative AI, through its speed and efficiency in producing results automatically, creates high expectations among users. This can lead to disappointment when results do not meet expectations or are inconsistent or inappropriate. These models are not immune to errors or #hallucinations. Companies must therefore carefully manage the use of these tools and educate users about their limitations. 📖 Access all our Medium articles here: https://lnkd.in/dUBbh5n Vincent LucIAni, HananIA Mikael OUAZAN, Arthur Duthoit, Jean-Baptiste Briot, Edmond Irani

[🎬 Replay of the panel discussion with Stephane Lannuzel, Beauty Tech Program Director at L'Oréal, Maxime Marembaud, Group Chief Digital & AI Officer at Sodexo, and Nathalie Beslay, CEO & Co-Founder of naaia.ai at the Adopt AI Summit by Artefact] Questions by Edouard de Mézerac, Managing Partner & Global Lead of Luxury & Beauty at Artefact. 👉 Watch and get inspired by this round table on #trustworthyAI: https://lnkd.in/eDib-GCd 📖 Read the REPORT of #AdoptAI with the replays & synthesis of the keynotes & discussion panels: https://lnkd.in/e8yj2CeN 💄 L'Oréal maintains trust in #AI by prioritizing human oversight, #transparency, and #ethicalAI use. Their investments in talent and training ensure their #AImodels are aligned with safety and environmental standards, especially in sensitive areas like scientific dossiers and virtual agents. L'Oréal actively addresses AI mistrust by integrating measures like transparency in AI model outputs and evaluating the environmental impact of their technologies, reinforcing #trust with both regulators and users. 🍽 Sodexo's #AIstrategy centers on gaining executive-level buy-in and building employee trust through #training. By focusing on a transparent user interface, they ensure users clearly understand AI-generated recommendations and their reliability. Sodexo's comprehensive #governancesystem, which includes employee communities to share best practices, ensures that AI is implemented with strict oversight and is widely accepted across the organization. Both companies place significant emphasis on #talentdevelopment, ensuring that their #AIoperations are driven by skilled professionals who can navigate complex AI systems responsibly. 💡 #ReliableAI requires investment in tools to monitor AI model lifecycles, close collaboration with legal teams, and thoughtful user interface design to explain AI decisions. Companies also need to invest in talent, particularly data scientists and AI/ML engineers, to manage and refine AI models responsibly, even when using tools from major tech companies. 👉 Watch all the replays of the Adopt AI Summit: https://lnkd.in/eDxHcR47

💫 [Webinar Replay -  mediarithmics x Zitcha x Artefact] In case you missed it, dive back into the world of #RetailMedia and discover what advertisers need and how do retailers build their strategy.  🎥 Watch the webinar replay: https://lnkd.in/d8eESPV6 Gain invaluable insights from retail media experts Philip Raby, Chief Revenue Officer at mediarithmics, Dan Sands, EMEA Sales Director Retail Media at Zitcha, and Bernal Álvarez Mazaira, Head of MarTech & Retail Media at Artefact UK. In today’s rapidly evolving digital landscape, #RetailMediaNetworks (RMNs) have become an essential component of the modern advertiser's strategy. 🎯 Watch the replay during which we explored why RMNs are so valuable for #advertisers and, crucially, how to select the right #RMN to maximize results, and get the answer to the following questions: - What are the mission-critical needs of retail media from advertisers? - How are smart retailers approaching their Retail Media Networks across the UK and Europe? - What are the challenges associated with delivering the strategy and chosen initiatives? - How can these challenges be overcome to create a leading RMN? 💡 Learn more on what you need to consider when selecting the right Retail Media Network for your #advertising efforts in this article written by Bernal Mazaira. Do not hesitate to reach out to him for complementary info! 👉 https://lnkd.in/e7VYdfQm 

📣 Join us on September 25th for a #webinar that explores how Ipsen, a global leader in biopharmaceuticals, is using #MarketingMixModeling (MMM) to shape their marketing strategies in Oncology, Rare Disease, and Neuroscience. With nearly 100 years of experience and a presence in over 100 countries, Ipsen’s approach to marketing is driven by #data and #innovation. 💡 Learn how they leverage #MMM to bring transformative medicines to patients around the world. Reserve your slot today: ▪ 15:00 – 16:00 BST (UTC+1) – UK ▪ 16:00 – 17:00 CEST (UTC+2) – France, Germany, Benelux ▪ 10:00 – 11:00 EDT (UTC-4) – USA East Coast ➡️ https://lnkd.in/gKn99fFJ Don’t miss this webinar of one hour (45’ presentation and 15’  Q&A) with the exceptional presence of the #datascience team of IPSEN and the data & AI #consultants of Artefact, who will share their return of experience and the benefits of the Artefact Marketing Mix Modelling approach to optimize the true incrementality of their #marketing & #media activities and maximize ROI. 📊 Our expert lineup of speakers, English speaking: 🎤 Amicie de Pierrefeu, Healthcare Senior Data Scientist at Ipsen 🎤 Edouard Duquesne, Senior Data Scientist at Ipsen, 🎤 Thomas Filaire, Partner Data & AI Consulting at Artefact 🎤 Aditi Chetty, Senior Data Scientist at Artefact UK This session is for #pharmaceuticals and #healthcare professionals looking to enhance their #marketingstrategies with proven techniques. 👉 Register now and gain insights from Ipsen's journey: https://lnkd.in/gzA4ZQ-v

[New article - Optimizing Marketing ROI: A Holistic Approach] In a complex and ever-changing digital landscape, accurately measuring #marketingROI remains a challenge. 🔎 However, with the right approach, companies can overcome these hurdles and achieve sustainable growth. 👉 Read the full article on our blog: https://lnkd.in/e2ER8JVy Struggling with third-party "black box" solutions and outdated measurement methods? 📖 In their latest article, Seema Sheoran, Senior Manager Data Consulting, and Karen Rieger, Data Strategy Consultant, both at Artefact Germany, offer a comprehensive guide, on how to take control and enhance your #marketingstrategy: 1️⃣ In-house Capabilities: Build your own MMM or choose customizable, transparent solutions to improve data security and control 2️⃣ Unified Approach: Integrate MMM, attribution, and incrementality testing for accurate, actionable insights. 3️⃣ Tech Understanding: Invest in better technological knowledge to reduce reliance on outdated, ineffective methods. 💡 Make more informed decisions and achieve a better #MROI: https://lnkd.in/e2ER8JVy

[The Bridge by Artefact : le média sur la #data et #IA] 📣 Entretien avec Hubert Beroche, fondateur de Urban AI, Expert numérique France 2030 au Secrétariat général pour l'investissement, co-fondateur et Président de AI for Tomorrow, et professeur à CELSA Paris-Sorbonne, sur les intelligences artificielles urbaines. 🎥 Regardez son interview par Caroline Goulard, CEO de Dataveyes et Modality : https://lnkd.in/d2jmi_sa 🎧 Ecoutez le podcast: https://lnkd.in/dxFYqWM3 Retrouvez les épisodes précédents sur le site thebridge.artefact.com. 👉 Après un tour du monde des #SmartCities dans le cadre de son Master of Science à l’emlyon business school, Hubert Beroche décrit comment les #IAurbaines peuvent améliorer la vie des citoyens dans leur quotidien et comment chaque individu peut servir de “capteur” pour les enrichir grâce à une approche collective et interactive. 👉 Il explique comment Urban AI, un Think Tank international réunissant chercheurs et dirigeants d'entreprises, propose une alternative éthique et centrée sur l'humain à la gestion des #donnéesurbaines, souvent perçue sous un angle purement technologique dans les visions des villes de demain. 🔎 "La technologie IA a vocation à améliorer la qualité de vie des citadins et à optimiser les villes, tout en réduisant les coûts de fonctionnement des acteurs urbains. En créant des Smart Cities ou des #SafeCities, nous ne nous contentons pas d’importer des technologies américaines ou chinoises, mais aussi l’intention et les conditions d’après lesquelles ces civilisations habitent le monde. On comprend désormais mieux la nécessité pour l’Europe d’imaginer et de développer son propre récit autour de la ville et des #technologiesurbaines. Il en va certes de son autonomie stratégique mais aussi de son indépendance culturelle", explique Hubert. 💻 Retrouvez toutes les interviews The Bridge by Artefact déjà disponibles sur le site thebridge.artefact.com, sur YouTube et sur toutes les plateformes de podcasts. Abonnez-vous à notre Newsletter pour ne manquer aucun entretien The Bridge ! 🗞 https://lnkd.in/e7f8YXHX