Asahi Beer Asia Limited

Asahi x Food Angel #Volunteering – The love power of 3,000 eggs and 1,000 hot meal boxes.   Last week, colleagues from the Asahi Hong Kong Office spent a meaningful afternoon volunteering at Food Angel's food preparation kitchen in Sham Shui Po. The experience amplified what we value and stand for as a team at Asahi:   #Commitment & #Collaboration: We worked together as a team to crack 3,000 eggs (yes, 3,000 eggs!) and prepare close to 1,000 hot meal boxes efficiently for Food Angel. These meals were later distributed to people in need in society as part of Food Angel's mission to rescue food and relieve hunger with love, aligning with several of the United Nations' #SustainableDevelopmentGoals, such as the #ZeroHungerGoal.   #Curiosity: On the same day, our volunteering team also attended a workshop organized by Food Angel and led by an experienced volunteer. We gained a deeper understanding of the food poverty situation in Hong Kong and learned about their food rescue program and operational flow. The session was inspiring and highlighted how corporate participation and collaboration with Food Angel can help alleviate the food waste situation in Hong Kong.   #CreatingMeaningfulConnections: In Asahi, we believe that our #legacy is not only in the joy we create with our drinks and delivering #greattaste promises to customers. It's also about connecting with all the #people we work with, #society, and the #planet. Each of our contributions might be small, but they add up to something we can feel proud of. Organizing and participating in volunteering activities as an Asahi team created meaningful conventions among ourselves and offered us a chance to connect with society and leave some #positive #footprints on our beloved neighborhood and the planet.   Thank you and shout out to Food Angel by Bo Charity Foundation for hosting the Asahi Hong Kong team for the second year and for accepting regular food donations from us. We look forward to more meaningful opportunities to connect in the future!   About Food Angel: Food Angel is a food rescue and food assistance program launched by Bo Charity Foundation rescues edible surplus food from different sectors of the food industry. Currently, Food Angel rescues 45 tonnes of edible surplus food each week, producing over 20,000 nutritious meals and helps distribute over 11,000 other meals and food packs daily free of charge for the people in need.   For more information visit: Food Angel by Bo Charity Foundation #AsahiBeerAsia #WeAreAsahi #Asahi #Volunteer #MeaningfulConnections #CreateMeaningfulConnections #FoodResuce #ZeroHungerGoal

🌟Asahi Asia #Diversity, #Equity, and #Inclusion DE&I Campaign – Foster #multigenerational understanding and promote a "young at heart" spirit in the workplace. 🌟   In our increasingly diverse workplaces in Asahi Asia, we have the unique opportunity to collaborate across generations - from Baby Boomers to Gen Z. Each generation brings valuable insights, skills, and experiences that can enhance our collective success.   Our recent Asia DE&I campaign aims to raise awareness about the diverse expressions and experiences across various generations and encourage our staff to embrace a young-at-heart mindset and attitude beyond physical age.   We have invited colleagues from various markets (mainland China, Taiwan, Hong Kong, Singapore, South Korea) at various stages of their lives, from various departments and various genders, to participate in a short video showing how they express themselves in daily life occasions using hand gestures. Additionally, we have collected "wisdom" from all our staff across Asia to share their tips on staying young - not just physically young, but with an attitude that embraces a sense of wonder, curiosity, and staying engaged and active!   It's both amusing and inspiring to see how we share commonalities and yet have our unique differences. By #respecting and #valuing these #differences, we not only enhance collaboration but also foster a more #inclusive environment where everyone can thrive.   Hope you enjoy the little video and are reminded of the beauty and richness of life experience, not limiting ourselves with chronological age numbers. #Staycurious, #stayengaged! Thank you everyone for the participation.   #YouthAtHeart #MulticulturalWorkforce #Respect #GenerationalDiversity #Inclusion #Awareness #DE&I #AsahiAsiaBeer #Asahi

Meet Angelica Cheung, our Regional Assistant Brand Manager at the Asia Hub Office in Hong Kong, who shares her career journey exemplifying the spirit of #innovation and #dedication that drives Asahi forward and inspires the younger generation on the diverse career paths women can take in the #beer industry. Thank you, Angelica, for your sharing! #AsahiBeerAsia #Womeninbeer #WeAreAsahi #Career

Exciting debut at #GQ Style Fest – #AsahiDryCrystal x #GOOPiMADE; Creating new connections with Taiwan's “lighter but better” lifestyle enthusiasts.   As a new addition to the Asahi family, we have recently launched a new series in #Taiwan called "Asahi Dry Crystal." It features the "3-Low New Revolution" of Low Sugar, Low Calories, and Low Alcohol, making it a perfect choice for those who want to enjoy a high-quality beer while leading a more "light" lifestyle without compromising on social occasions.   Sharing the same values of prioritizing #excellence in every detail and ensuring a #premiumexperience for customers while embracing new perspectives towards #lifestyle that constantly #inspire the younger generation to dare to be #bolder and #unique and stay focused on your #passion, Asahi Dry Crystal has partnered with the iconic Taiwanese designer brand #GOOPiMADE to delve into the unique and trendy lifestyles of the "light" generations with the offering of a series of limited-edition crossover products.   The hyped collaboration culminated in a two-day engagement event at the local market's highly anticipated #2024 #GQStyleFest. The event attracted over 24,000 fun-and-light-lifestyle enthusiasts who visited our meticulously designed booths and participated in the "Asahi x GOOPiMADE Special Dice" game to uncover the light and lively essence of Asahi Dry Crystal. More than 6,000 participants had the chance to experience the refreshing Asahi Dry Crystal taste. The collaboration’s social media coverage reached over 9 million people, introducing the light and invigorating experience of Asahi Dry Crystal to an even wider audience, especially to the younger generation who resonate with this perspective of lifestyle behind it.   #Kanpai "to the new "lightness" but not compromising the same #freshness and #quality.    #GQ #2024GQStyleFest #GQstyle #AsahiDryCrystal #AsahiSuperDry #ASD #GOOPiMADE #Taiwan #launch #lifestyle #lightlifestyle #innovation #quality #crasftmanship #AsahiBeerAsia #Asahi #newgenerations

Nurture wellbeing & promote green awareness with Terrarium Making Workshop - a little oasis of calm. In line with our commitment to promote #sustainable living and #holistic #wellness at Asahi Asia, our staff at the Hong Kong office recently participated in a hands-on Terrarium Making Workshop to unwind and add some greenery into the work environment.   The workshop was hosted by Lovely Green Gardening Studio and was suitable for all skill levels, with all basic materials provided. Our staff enjoyed a moment of serenity by constructing and crafting their own unique terrariums - from preparing the plant by washing the roots, to laying the foundation layers for the pants to grow, to choosing how to arrange and design the plants and other accessories and learning the knowledge about after-care, allowing #creativity flourishing and a reconnection with nature.   At Asahi, we cherish and strive to create meaningful connections - with the #planet and with our people.    Stay tuned with more updates from Asahi Beer Asia!    #wellbeing #createmeaningfulconnections #substainabilityawareness #Asahibeerasia   

Asahi is bringing you a three-low innovative product, #DryCrystal, with a full-funnel, #omnichannel media campaign to break through the competitive landscape and achieve remarkable success in brand awareness and conversions.   Asahi Super Dry has recently launched a new innovative beer called Dry Crystal in Hong Kong and Taiwan. This refreshing beer features three distinct "low" changes without compromising Asahi’s original taste.   The launch of Dry Crystal full-funnel communication in Hong Kong aims to guide customers from their first discovery of Dry Crystal to bringing the new products home, whether they came across our outdoor programmatic digital out-of-home (#pDOOH) advertising in prime locations such as Central, Causeway Bay, and Tsim Sha Tsui, or while riding on one of the 200 double-decker buses with our captivating ads running through the streets day and night, or through our compelling storytelling videos on their mobile devices.   The multifaceted, omnichannel campaign is continuing to gain significant traction across Hong Kong, reaching 33.7 million impressions and 5.7 million video views; most notably, it drove a nearly 400% increase in conversions on one of Asahi's flagship online stores within three weeks of the campaign launch. (Thank you all for your support! If you are one of the customers who unlocked the new experience and enjoyed Dry Crystal’s refreshing taste and the three "lows"!)   We are thrilled to collaborate with Dentsu Hong Kong once again on the Dry Crystal campaign, which aims to navigate the changing #digital environment by utilizing first-party data to stay ahead of digital trends. The campaign has effectively enhanced Asahi's full-funnel communication and driven remarkable results in terms of awareness, engagement, and, ultimately, conversion among its consumers.   Stay tuned for more new initiatives, more meaningful connections and refreshing moments by our #innovative product, Asahi Super Dry Dry Crystal!   #AsahiSuperDry #AsahiDryCrystal #DryCrystal #NoCompromise #omnichannel #mediacompaign #marketingcompaign

We are thrilled to share with you that Asahi Beer Asia and our associated business units in Asia together have been honored with a Silver Award in the "Best Cultural Transformation and Change Management for C23 achievement" Category from #HumanResourcesOnline in the #EmployeeExperienceAward.   This recognition is a testament to our collective dedication, passion, and commitment to a stronger and better team and future in Asahi Asia. We appreciate the industrial acknowledgment of our achievements and professional standard in driving and implementing transformation initiatives that support the Company's growth and development and cultivate a more meaningful and inclusive workplace culture.   We believe that cultural transformation is the result of consistent and collaborative efforts toward our goal; it is a journey we have embarked on together.   #Kanpai to the milestone and recognition, #continuousimprovement, and boldness in #embracing #newexperiences. If you are interested in being part of our legacy, explore our current #career opportunities and connect with us today. Human Resources Online #EmployeeExperienceAward2024 #CulturalTransformation #ChangeManagement #AsahiBeerAsia #Asahi

Proudly presenting you Asahi’s latest innovation– Three-Low 'Dry Crystal': Lower ABV, Fewer Calories, Less Carbs - with the same iconic Super Dry taste. Dry Crystal, the next generation under the Super Dry edition, now available in Hong Kong and Taiwan. Brewed in Japan with cutting-edge technique, this game-changing beer boasts a reduced 3.5% ABV, 40% fewer calories, and 70% fewer carbs than the original Asahi Super Dry, all while preserving the same iconic Super Dry taste. It's the perfect choice for those who want to savor a high-quality beer while leading a lifestyle in moderation, without compromising on social occasions. Check out our fantastic launch videos featuring Kanna Hashimoto, an award-winning Japanese actor in her first-ever role in an alcohol-related advertisement. The energetic video showcases Hashimoto living both her professional and personal life without compromise as she savors the new Dry Crystal beer. And guess what? The ad is set to the upbeat tune of Pharrell Williams' Grammy Award-winning hit song "Happy." Can you feel the joy of not compromising an active, moderate, and fulfilling lifestyle with Dry Crystal’s refreshing taste and lower ABV, calories and carbs? Kanpai to that! #AsahiSuperDry #AsahiDryCrystal #DryCrystal #KannaHashimoto #Threelow #lifestyle #happy #PharrellWilliams #nocompromise

Support food rescue and reduce food waste – Asahi’s participation in Food Angel by Bo Charity Foundation’s first World Food Rescue Week 2024.   Earlier this year, some Asahi Hong Kong Office colleagues volunteered at Food Angel’s community kitchen to help prepare food ingredients and hot meal boxes for the underprivileged communities in Hong Kong with surplus food collected from the food industry.   We were thankful to have an opportunity to participate in Food Angel’s continuous efforts against food loss and waste again in May/June. We participated in the First World Food Rescue Week 2024 – a week-long event organized by Food Angel that includes educational activities and food donation drives that aim to raise awareness, promote public education, and encourage food donations to make a difference in our community.   As a participating organization, we were invited to send some representatives to the kick-off ceremony to experience how the latest technology and innovation could help drive more food donations. We also supported the initiatives by making direct food donations as a company collectively and encouraged our employees to take action by sharing the impactful initiatives with those around us.   Our purpose of creating meaningful connections is at the heart of everything we do, including connecting with and contributing to our communities.   Support 🌎 "World Food Rescue Week 2024" Donate Surplus Food. Starting Today. To learn more about this remarkable campaign, visit: https://lnkd.in/gRmtX5V8 #惜食堂 #世界惜食週2024 #FoodAngel #worldfoodrescueweek2024 #createmeaningfulconnections #AsahiBeerAsia

On this Wednesday, our Hong Kong office staff members slotted in a special session to their outlook schedules to #unwind and #recharge with a complimentary massage at the Office.   Two of our meeting rooms, typically used for brainstorming and discussions, were transformed into tranquil massage environments where stress melts away - soft lighting created a soothing atmosphere, and diffusers with calming fragrances were incorporated. Licensed massage therapists were present to provide our staff with massages focusing on the upper back, neck, shoulders, and arms.   At #Asahi, we believe in meaningful connections both internally and externally. Every individual matters, and we are here to support and enhance our employees' #physical and #mental #wellness. The on-site massage is one initiative under our #EmployeeWellbeing Program to remind our employees of the importance of taking a little time for themselves and to express our gratitude for their hard work.   And we have to thank the Hava Massage for the amazing experiences created for us! (Some of our employees are already asking when we might be able to see the Hava Team at the office again.)   Here's to a healthier, happier workplace and a healthier and happier us.   #AsahibeerAsia #wellbeing #health #wellness #meaningfulconnections #employeeengagement #Asahi