Aruna

As a leading fishery company in Indonesia globally providing high-quality seafood products, Aruna placed great importance on sustainability reporting. On 28 June 2024, Aruna released its latest sustainability report, highlighting the company's 2023 performance in Environmental, Social, and Governance (ESG) areas. The report was themed "Building a Blue Economy through Sustainable Fisheries." Last year, Aruna launched the "SEA for All Commitment 2030," serving as a comprehensive guideline and target for all company operations. Aligned with the blue economy strategy, this commitment supported the government’s program to make Indonesia the world’s maritime axis. Aruna helped make it happen by emphasizing the sustainable use of marine resources, fostering the social welfare of fishers, promoting economic growth, and maintaining marine ecological balance. Over 55,000 small-scale fishers were now registered within the Aruna ecosystem. Approximately 2,000 coastal women, known as Aruna Pickers, actively participated in Aruna’s supply chain. These skilled women were empowered by Aruna to sort, classify, and process marine commodities immediately after the Aruna Fishers' catch was delivered. More than 10,000 coastal community members benefited from Aruna’s monthly programs. Among them, 7,500 participated in regular capacity-building initiatives, such as financial literacy training and sustainable fisheries implementation. Around 1,700 fishers received Marine and Fisheries Business Actor Cards (Kusuka) and 800 community members were enrolled in BPJS Employment programs. In 2023, the Aruna Hub processed 40,000 tons of seafood, leading to a significant increase in income for Aruna Fishers, ranging from 3 to 12 times their previous earnings. The Pesisir Lestari Waste Bank, also known as the Aruna Zero Waste Hub in Bangkalan, East Java, collected 1.6 tons of domestic waste and over 110 tons of shell solid waste throughout the year. These wastes were recycled and processed, generating additional income for both coastal communities and the company. This initiative successfully raised awareness among coastal communities about waste management through a circular economy approach. Aruna fostered the entrepreneurial potential of coastal communities, particularly focusing on women. This support included training and assistance in creating high-value products, as well as product development and marketing. Last year, such programs were implemented at 3 locations in Indonesia—2 in East Java and 1 in Southeast Sulawesi. Through these initiatives, Aruna empowered 24 women-led MSMEs and an additional 4 MSME groups with broader criteria. Read more here: https://lnkd.in/gjP4i9Kq #SeaForAll

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Aruna facilitated the transition of 2,000 fishers to employees with guaranteed tenure under the Social Security Administrator for Employment (Badan Penyelenggara Jaminan Sosial Ketenagakerjaan/BPJSTK) in total, for the year of 2022 and 2023. Promoting awareness about the significance of BPJSTK posed a considerable challenge due to limited information and the mandatory monthly contributions required from fishers and coastal communities. However, despite these initial hurdles, active membership in BPJSTK could provide them with a sense of assurance at sea, as they were protected by Work Accident Insurance (Jaminan Kecelakaan Kerja/JKK) and/or Death Insurance (Jaminan KematianJKM). Aruna frequently encountered a distressing reality. Sasta Ardi, the East Kalimantan Area Manager, noted, "Frankly speaking, many fishers often require direct exposure to real-life cases. For instance, they were deeply impacted by the experience of a friend in their community who received assistance from BPJSTK after an accident. This experience significantly influenced their decision to join BPJSTK." He continued, "By April 2024, one of Aruna Fishers in Tanjung Jumlai, East Kalimantan, suffered an illness for approximately 3 months before passing away." The occurrence served as a driving force for other fishers in the area of Tanjung Jumlai to promptly enroll in the BPJSTK program. The late Aruna Fisher, known for his remarkable dedication, frequently garnered awards from Aruna for consistently surpassing the company's transaction targets. Ardi mentioned, "In the aftermath of the incident, fishers in Tanjung Jumlai were not only inspired to become BPJSTK participants, but also aspired to model their livelihoods after the late Mr. Biding, an esteemed fisher who, despite being 55 years old, consistently received recognition from Aruna." According to the official BPJSTK website, there are different procedures for claim services. Access this link to discover more details: https://lnkd.in/ggt_GeHu #SeaForAll

In early July 2024, Aruna was honored to receive the 2024 Sustainable Marketing Excellence award from Marketeers in the "People Empowerment, Community Empowerment of the Year" category. This prestigious award recognized the company's commitment to socially and environmentally responsible marketing strategies, and acknowledged the significant positive impacts of its long-term efforts. Aruna's dedication to advancing social welfare among fishers, promoting economic growth, and preserving the delicate balance of marine ecology was commendable and made a tangible positive impact on both society and the planet. Aruna established several programs to support fishers and coastal communities, including the "Silaturahmi Nelayan Aruna" (Sarasehan) and "Gelombang Hadiah Aruna" (Gahar). The Sarasehan program aimed to enhance awareness and engagement among Aruna Fishers and coastal communities regarding sustainability standards, financial literacy, and government regulations. The Gahar program was designed to recognize Aruna Fishers who met transaction targets, became cooperative members, and completed their profile data. The goal was to foster their loyalty and strengthen their engagement with Aruna From an economic standpoint, Aruna successfully absorbed 40,000 tons of catch from small-scale fishers across 150 Aruna Hubs located throughout Indonesia. Furthermore, the initiative has distributed over 10 different commodities caught by Aruna Fishers to both the domestic market and 10 other countries. On an environmental front, Aruna reintroduced 700 million crab seeds into the sea and repurposed 100 tons of production waste as fish meal. Socially, more than 9,000 fishers and coastal communities benefited from the empowerment programs organized by Aruna Community Development. #SeaForAll

The Minister of Maritime Affairs and Fisheries (Kementerian Kelautan dan Perikanan Republik Indonesia/KKP), Wahyu Sakti Trenggono, highlighted projections showing an anticipated 8.92% growth in the global seafood market by 2025. This growth indicated substantial opportunities for stakeholders within Indonesia's fisheries sector. That pushed Aruna to remain committed to leveraging marine resources sustainably, prioritizing the enhancement of fishers’ welfare, fostering economic growth, and maintaining marine ecological equilibrium. Aruna actively educated and encouraged its fishers to participate in the Social Security Administrator for Employment (BPJS Ketenagakerjaan/BPJSTK) program. As a result, nearly 1,000 fishers already became the beneficiaries of BPJS Ketenagakerjaan. Aruna enhanced financial and health literacy in coastal communities through various training programs. To further support these positive gatherings, Aruna even built Aruna Community Hub in Ujung Genteng, West Java, on May 31, 2024. The first Aruna Community Hub was built there due to its high productivity, with revenue and catch percentages increasing by 15% compared to the previous year. Regarding economic growth, Farid Naufal Aslam, the Co-Founder and CEO of Aruna, stated, "In 2023, Aruna processed over 40,000 tons of marine products at its hubs. The average income of Aruna fishers increased by 3 to 12 times, supported by a network of over 55,000 fishers and supply points spanning 150 locations across Indonesia. He continued, “Aruna offers premium seafood such as tuna, crab, lobster, and more, and its extensive supply network has opened up opportunities to explore markets in Europe, Japan, and the Middle East. Aruna now operates in 90% of Indonesia's provinces." In terms of environmental initiatives, Aruna instructed coastal communities to start managing their household and crab shell waste. Utari Octavianty, the Co-Founder and Chief Sustainability Officer of Aruna, explained, "We process crab shell waste into powder, then turn it into fish feed, which we then sell." According to the 2023 Aruna Sustainability Report, the company successfully converted 100 tons of waste into fish feed. This raised awareness among coastal communities about the importance of managing waste using a circular economy approach, which could also serve as an additional source of income. Aruna is dedicated to continuously improving its business operations, which includes integrating multiple technology platforms. This aligns with Aruna's goal of expanding its business and enhancing the well-being of Aruna Fishers. Farid concluded, "Our developments and operations should always positively impact Aruna Fishers and coastal communities." #SeaforAll

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Aruna teamed up with North Coast Seafoods to bring premium blue swimming crab caught by Aruna Fishers to the US. This collaboration aimed to further vertically integrate crabmeat from trap to table by combining seafood expertise, sustainability, and supply chain innovation. The key highlights of the partnership included each party's expertise in the industry. North Coast Seafoods brought their established network of food service, retail partners, and seamless flow of high-quality seafood to end users. Aruna managed to create a fair trading environment for Indonesian fishers, so the fishers' livelihoods would be improved and the traceability of the country's blue swimming crab fishery could be enhanced. Aruna Co-Founder and CEO, Farid Naufal Aslam, stated, “We have hubs in 150 locations all over Indonesia that are covering 55,000 fishers一that’s our scale. The hubs are warehouses, as well as mini-processing facilities. We can say that in terms of the fisher network, we are the leading one in the archipelago.” The company focused on the blue swimming crab fishery that was mainly fished by local fishers. However, social issues persisted due to an unequal supply chain. Processors earned most of the profits, leaving fishers with wages below the national average. Aruna’s understanding of that fact, alongside with its commitment to environmentally sustainable and ethical practices, aligned perfectly with North Coast’s anchored commitments. Both companies shared a passion for environmental stewardship. By collaborating, they aimed to promote and reward responsible fishing practices, reduce waste, and protect marine ecosystems through sustainability initiatives. Fred Hochberger, the Crabmeat Resource Manager of North Coast Seafoods, said, “Our partnership with Aruna is a milestone in sustainable seafood. We'll integrate premium products from Indonesia and create a reliable supply with economic and social impact.” #SeaForAll

Are you familiar with Frugal Living term? Recently, frugal living has been quite famous in social media. Let's find out more about frugal living through this content with Syifa Nadhia, Aruna Finance Supervisor!

Let's explore the potential of tuna fishery and its correct management for a sustainable future! The huge potential of tuna fishery in Indonesia can make a significant contribution to national fishery production. However, despite its potential, overfishing and not being environmentally friendly can be a serious challenge in managing tuna fishery. Interestingly, given that tuna is a highly migratory fish group, its management does not involve enough local and regional stakeholders, but various parties in international cooperation. Therefore, at the Marine Talk, we'll discuss the potential of tuna fisheries and how to manage them sustainably. Join us on this edition of Marine Talk. Go mark your calendar! 📆Thursday, 27 June 2024 🕒03.00 PM - 05.00 PM 📍Zoom link will be sent, but register yourself first by clicking https://lnkd.in/grtHyqHj! See you all around! ✨ #SeaForAll

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