The Advertising Standards Council of India

We congratulate Himalaya Wellness Company on its commitment to responsible advertising by enrolling key team members in ASCI Academy's e-learning course, 'The ASCI Guide to Responsible Advertising.' Collaborating in our shared mission of fostering a responsible advertising ecosystem is a pleasure. This interactive course equips brand, marketing, regulatory compliance, and creative teams with an in-depth and nuanced understanding of the ASCI Code and Guidelines. To learn more about how ASCI Academy can benefit your team, reach out to us at academy@ascionline.in #ResponsibleAdvertising #ASCI #HimalayaWellness #ASCIAcademy

Dark patterns in digital design often deceive, coerce, or manipulate consumers into making unintended choices, leading to direct or indirect detriment in various ways. This can result in a loss of trust and a negative user experience. Therefore, it is crucial for brands to adopt transparent and ethical practices, putting consumer interests at the heart of interface design to build lasting relationships. Read more about how these manipulative tactics impact consumer trust and experience, and why ethical design matters, in this insightful article by Manisha Kapoor, CEO & Secretary General, ASCI. Read the full article here: https://lnkd.in/dYiPp2Ra #DarkPatterns #ConsumerTrust #EthicalDesign #UXUI #ConsciousPatterns #ASCI #ASCIAcademy

We are thrilled to welcome Axis Bank to the ASCI family! Axis Bank, a leading private sector bank in India, has been providing a wide range of financial services since 1993. We appreciate their support for advertising self-regulation and their commitment to protecting consumer rights. #ASCIMember #ResponsibleAdvertising #AxisBank #SelfRegulation #EthicalAdvertising #ASCI

Beware of False Urgency! A pattern that businesses employ to deceive users into making rushed purchase decisions by creating a sense of artificial time or stock pressure in order to increase sales.  In our latest report, we have analysed how consumer apps create artificial pressure on consumers to rush their decisions by using countdown timers to limited stock warnings. 👉 Swipe through to uncover the truth and stay informed. For a deep dive, check out our detailed web report! Click to know more about False Urgency: https://lnkd.in/dTFayY3G This initiative is brought to you by ASCI Academy and Parallel, along with Industry Partner nasscom. #FalseUrgency #DarkPatterns #StayInformed #ASCI #DigitalAwareness #SmartShopping  #ASCIAcademy

Spot Bait & Switch Tactics! A pattern that businesses employ to guide users towards a particular product by advertising a highly desirable product at first but pushing a higher margin alternative instead. In our latest report, we have analysed how deceptive offers can trick users into unexpected outcomes. 👉 Swipe through to uncover the truth and stay informed. For a deep dive, check out our detailed web report! Click to know more about Bait & Switch: https://lnkd.in/drtPbSx2 This initiative is brought to you by ASCI Academy and Parallel, along with Industry Partner nasscom. #BaitAndSwitch #DarkPatterns #StayInformed #ASCI #DigitalAwareness #SmartShopping #ASCIAcademy

Resist Forced Actions! A pattern that businesses employ to force users into performing an action by making it impossible to proceed or access desired content in order to increase engagement or collect user data. In our latest report, we have analysed how websites coerce users into completing unwanted tasks. 👉 Swipe through to uncover the truth and stay informed. For a deep dive, check out our detailed web report! Click to know more about Forced Action: https://lnkd.in/dxiV5sbe This initiative is brought to you by ASCI Academy and Parallel, along with Industry Partner nasscom. #ForcedAction #DarkPatterns #ASCI #DigitalAwareness #UserExperience #ASCIAcademy

🎙️ Listen In: Manisha Kapoor, CEO of the Advertising Standards Council of India, discusses the latest findings on dark patterns in UX with Govindraj Ethiraj. Discover how these manipulative design elements impair consumer decision-making. Tune in to the full interview: https://lnkd.in/dePpn65u Video credits: The Core #TheCore #businesspodcast #ASCI #ConsciousPatterns #ASCIAcademy #DarkPatterns

We welcome Protean eGov Technologies to the ASCI family! Protean (formerly NSDL e-Governance) is a pioneer in the Digital Public Infrastructure space. We appreciate their support for advertising self-regulation. #ASCIMember #ResponsibleAdvertising #Protean #SelfRegulation #EthicalAdvertising #ASCI

 Avoid the Subscription Trap! A pattern that businesses employ to trick users into signing up for a recurring subscription by obscuring terms and making cancellation difficult in order to generate recurring revenue. In our latest report, we have analysed how hidden subscriptions can trap users into ongoing commitments. 👉 Swipe through to uncover the truth and stay informed. For a deep dive, check out our detailed web report! Click to know more about Subscription Trap: https://lnkd.in/dupEhz2G This initiative is brought to you by ASCI Academy and Parallel, along with Industry Partner nasscom. #SubscriptionTrap #DarkPatterns #StayInformed #ASCI #DigitalAwareness  #ASCIAcademy #ConsciousPatterns

Identify Disguised Ads! A pattern that businesses employ to deceive users into clicking on advertisements by disguising them as regular content within the interface in order to drive traffic to promoted content. In our latest report, we have analysed how ads masquerade as regular content online, tricking users into unintended clicks leading that can lead to frustration. 👉 Swipe through to uncover the truth and stay informed. For a deep dive, check out our detailed web report! Click to know more about Disguised Ads: https://lnkd.in/dvKnH9As This initiative is brought to you by ASCI Academy and Parallel, along with Industry Partner nasscom. #DisguisedAdvertisement #DarkPatterns #StayInformed #ASCI #DigitalAwareness #AdEthics #ASCIAcademy