Een bijzondere mijlpaal! Deze maand delen wij (Maartje Frederiks en Patrick Hurenkamp) in Quote ons verhaal over de start van Ajen en het creëren van een nieuwe standaard binnen personal care, samen met andere pioniers als Naïf Good Care (B Corp), Seepje, HappySoaps en Marcel's Green Soap. We vertellen over de visie van Ajen op nieuwe dagelijkse care routines, duurzamere keuzes en tegelijkertijd een luxe beleving. Het complete verhaal lees je in de nieuwste Quote. Met dank aan Tim Jansen en fotograaf Friso Keuris.
Over ons
Ajen is a botanical home and body care brand, inspired by nature and crafted in the Netherlands. Ajen promotes sustainable living through thoughtfully designed, refillable products that aim to elevate daily routines.
- Website
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http://www.ajen.care
Externe link voor ajen
- Branche
- Detailhandel
- Bedrijfsgrootte
- 2-10 medewerkers
- Hoofdkantoor
- Amsterdam
- Type
- Particuliere onderneming
- Opgericht
- 2023
Locaties
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Primair
Amsterdam, NL
Medewerkers van ajen
Updates
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#thankyou Now that 2025 is in full swing, we’re taking a moment to look back at on the incredible support we’ve received in the first months of Ajen. To our fans, creators, and loved ones who have shared their routines, unboxed Ajen, and welcomed us into their spaces: thank you for believing in our mission. This is just the beginning, and we’re excited for what’s ahead. Together, we’re redefining self-care, one natural step at a time. We’d love to hear from you, share your thoughts, leave feedback, or order your first refill (link in comments). #Ajen #Letnaturein #sustainablebusiness #newbrand #startupnl #buildingtogether #2024recap #marketing
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Pop-up ✨ Still looking for the perfect gift? Order your Ajen gift set by December 20th to help it arrive in time for the holidays. Each set is lovingly crafted and beautifully packaged, designed to bring a little extra joy to your loved ones, or yourself. www.ajen.care We know this time of year can get busy, and delivery services can be a bit unpredictable. Ordering early helps make sure everything arrives just when you need it. If you’re in Amsterdam, join us at The Holiday Edit, a warm and thoughtful pop-up by Mosj Atelier hosted at Bloemgracht 38H. 📅 December 20, 21, 22 🕛 12 PM – 6 PM 📍 Bloemgracht 38H, Amsterdam #Ajen #Letnaturein #HolidayGifts #SustainableLiving
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ajen heeft dit gerepost
A big thank you to everyone who has already placed their Christmas orders with Ajen. Whether big or small, your support truly means the world to us! 💚 Still on the hunt for the perfect holiday gift? Our botanical home and body care products are thoughtfully designed to delight and crafted with care for the planet. Perfect for under the tree or as a meaningful gesture for your team. #ThankYou #HolidayGifts #LetNatureIn
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ajen heeft dit gerepost
The Plastic Soup Business Community just welcomed another member! We would like to give a warm welcome to Ajen Care! The Ajen team strives to set a new standard through their personal care products and aims to elevate your daily routine without compromise, proving that if you design and develop with heart, you can achieve both impactful products and positive change. Taking their inspiration from nature they designed their packages to filled and used again and again. Their infinite bottle is crafted to become a cherished piece in your home, while their refills are made from recyclable mono-materials and designed to fit in your mailbox. Refillable and recyclable products can help you save up to 70% in plastic usage. We are very excited to bring them into the fold and together work towards a world free from plastic. Special thanks to Patrick Hurenkamp en Maartje Frederiks. #PlasticSoupFoundation #PSFBusinessCommunity #Ajen #PlasticFreeCosmetics #CleanPlanet #SustainableBusiness #Letnaturein
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Now’s the time to make your B2B gifts meaningful with a loving Dutch touch. This season, let’s give the gift of mindful self-care with Ajen’s Gift Sets. Thoughtfully curated for those who appreciate natural botanical home and body care. Each set features our signature glass Infinite Bottle, offering a sustainable twist on giving. Discover the Ajen Holiday Gift sets and let’s bring a touch of warmth and care to your loved ones this season. And if you’d like, we’ll include a personal note for a thoughtful touch. Let’s make this Holidays a little greener. 🔗 Discover the collection www.ajen.care 📧 B2B request? Reach out at hello@ajen.care #ajen #thegiftofnature #holidays #giftgreener #newbrand #mindfulgifting #startuplifenl
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✨ Looking for the perfect holiday gift that stands out? This season, let’s give the gift of mindful self-care with Ajen’s Gift Sets. Thoughtfully curated for those who appreciate natural botanical home and body care. Each set features our signature glass Infinite Bottle, offering a sustainable twist on giving. Discover the Ajen Holiday Gift sets and let’s bring a touch of warmth and care to your loved ones this season. And if you’d like, we’ll include a personal note for a thoughtful touch. Let’s make this Holidays a little greener. 🔗 Discover the collection B2B request? Reach out at hello@ajen.care #giftajen #holidaygiftIdeas #mindfulgifting #startuplifenl
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Thank you De Ondernemer for featuring ajen #newbeginnings #startuplifenl
Als de drijvende krachten achter het succesvolle HelloFresh en bloomon hebben Maartje Frederiks en Patrick Hurenkamp al laten zien hoe zij markten weten te transformeren. Nu bundelen zij hun krachten met ajen, gericht op persoonlijke verzorging. ,,We hebben letterlijk duizenden keren onze handen gewassen om elk detail van het product te perfectioneren.'' #ondernemerschap #retail #groei #verzorging Cindy van Rijswijk
Rasondernemers veroveren verzorgingsmarkt met Ajen: ‘Duurzaam moet niet ingewikkeld zijn’
deondernemer.nl
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Ajen.care proudly featured in MT/Sprout #newbeginnings
🧼🚀 Na HelloFresh en bloomon beginnen Maartje Frederiks en Patrick Hurenkamp opnieuw, met zeep Een jaar lang werkten ze in stilte aan hun nieuwe merk. Nu zijn Hurenkamp en Frederiks klaar voor de lancering van ajen: luxe verzorgingsproducten met een duurzaam karakter. 🌍 'We hebben allebei jonge kinderen en we vinden het belangrijk dat we de planeet mooier maken en achterlaten met elkaar', zegt Frederiks over hun motivatie. Met navulbare glazen flessen en natuurlijke ingrediënten mikt het duo op de ruimte tussen traditionele merken en kleine duurzame spelers. Hun ervaring met opschalen en uitbouwen komt daarbij goed van pas 📈 'Blijf dicht bij je klant en het product, heb ik bij Bloomon geleerd', zegt Hurenkamp. 'Elke dinsdag de boeketten beoordelen: wat is een Bloomon-boeket, wat is het net niet? Ik ging ook mee met de bezorging en zat achter de klantenservice. Je moet feeling blijven houden met voor wie je het doet.' Lees het volledige interview met Patrick Hurenkamp en Maartje Frederiks over hun nieuwe merk Ajen👇 #ondernemen #startups #ondernemerschap
Na HelloFresh en Bloomon beginnen Maartje Frederiks en Patrick Hurenkamp opnieuw, met zeep
mtsprout.nl
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We are thrilled to introduce a new botanical body care label that elevates the little moments in your day. At Ajen, we believe in a gentle revolution against life’s relentless rush, offering a new approach to personal care that invites nature into your daily routine. Nature helps us ground ourselves and connect with the world around us. Whether it’s feeling the earth beneath your bare feet, listening to the rustling of the wind through the trees, or witnessing a new season unfold, nature has a calming effect on us. So, what if we invite nature in? Through small sensory experiences—when repeated and cherished—we can firmly anchor ourselves in the here and now. Our carefully crafted, botanical-based products are designed to enhance these moments and bring mindfulness into your self-care routine. Join us on this journey. Follow us on social media to stay connected, share your thoughts, and help us grow our nature-loving community. Sign up today and let nature in. https://ajen.care https://lnkd.in/d3R8-CTP Instagram: @ajen.care
Ajen
ajen.care