IPG Mediabrands APAC reposted this
We are pleased to share the launch of Interpublic Group (IPG)'s new, innovative all-in-one platform - Interact. It empowers brands with an integrated approach to marketing by seamlessly uniting data, media, creative, and production. This new platform raises the bar for how we drive growth and performance for clients!
Meet Interact — Interpublic’s all-in-one platform that seamlessly unites data, media, creative and production for an integrated approach to brand marketing. Powered by Acxiom’s industry-leading audience data and identity foundation, Interact integrates data flow across the entire campaign lifecycle—from brand research and audience insights to creative ideation, production, commerce, CRM, and earned media. By connecting the entire Interpublic portfolio, Interact enables real-time optimization and builds brands for long-term success across all media channels and touchpoints. Learn more: https://lnkd.in/eKMb3KJd