4DC

Podcasting, an advertising powerhouse 💪 New data from Acast and Nielsen shows that podcasts are not just catching up to traditional media, they’re outpacing it. With 42% of the British public tuning in weekly and 21% listening daily, podcasting has truly cemented itself as a go-to medium for both entertainment and advertising. Our own data has repeatedly shown the value of podcasts for brands, but right now really is the golden opportunity for businesses to engage with their target audiences in a stronger and more personal way. Our research shows that podcast advertising is trusted and welcomed in a way that’s unseen across other media, and branded podcasts continually appearing in charts proves they’re being accepted just like any other. We’re glad to see the data aligning with what we’ve always believe and hope this sees a new dawn for branded podcasts entering the mainstream. #Podcasting #BrandedPodcasts #Advertising #Branding

“Call Her Daddy” moves to SiriusXM in $125million deal 💸 Alex Cooper, host of popular “Call Her Daddy” podcast, has ended her exclusivity with Spotify, signing a multi-year agreement with SiriusXM. As well as highlighting Alex’s influence in the space, this deal shows the growing power and profitability of individual creators. Perhaps signalling a shift towards more lucrative, celebrity-driven content, and could encourage more creators to seek out similar high-value deals, consolidating content on major platforms. Will this negatively impact smaller, independent podcast platforms, who may lack the credibility to draw big names? Or will this create more space for those coming up the ranks? Only time will tell. #podcasting #podcasts

Last week we celebrated the official launch of The AFO Group in the USA! We made the most of the New York summer evening, raising our glasses and watching the sunset with colleagues and clients on the terrace of Public. With offices, studios and team members based in both New York and LA, we're incredibly excited for the journey ahead! A huge thank you to everyone who joined us to mark this milestone for The AFO Group: Censuswide, Sassy Plus, markettiers, Hollr, Opinion Matters, 4DC, and Radio News Hub…and our new California colleagues (watch this space!) If you’re interested in learning more about any of the agency services or hearing about our growth plans, including M&A across the US, reach out to info@theafogroup.com #AFOGroup #USAlaunch #SatelliteMediaTours #ContentProduction #MarketResearch #NewYorkStudios #LosAngelesStudios #MediaRelations #Marketing 

Sorry podcast listeners, we underestimated you 😓 Have you ever listened to a podcast with other people around? Whether you are in the car listening to a podcast out loud, listening in the office or just in your house, CUMULUS MEDIA and Signal Hill Insights data suggests that podcast listeners are massively undercounted due to co-listening habits. Consumers who co-listen make up nearly a third or the kids/ family genre of podcasting. 11% of podcast time spent occurs via smart speakers. 6% of podcast time spent occurs via connected TVs. 17% of podcast time spent occurs in the car. All of these have the opportunity for more than one listener. The obvious answer would be adults who listen to podcasts while their children are present, or co-listen to podcasts that are intended for children. However, 30% of people who co-listen do so with friends. A key topic of conversation at the podcast show this year was the line between TV and a visual podcast. TV analytics typically assume at least a 1.3 viewers per single view counted. For example, the traitors companion podcast “Uncloaked” was aired on the BBC, a podcast of this nature encourages co-listening. Unlike the stuff of “Only Murders in the Building” shared listenership in podcasting can become more mainstream. So…. Will Goggle Box soon include podcasting? Channel4 lets chat.  #Podcasting #IndustryNews #PodcastListeners #Traitors

Hot off the back of The Podcast Show we’re feeling excited about how the area is continuing to evolve and the way different industries are getting their slice of the action. Here’s some of the latest happenings and how the wider media industry is getting involved.   🌍 BBC partners with Lemonada Media for a new global pop culture podcast, Pop Culture Debate Club, hosted by Aminatou Sow. Expect fun, light-hearted debates with guest challenges! 🗞️ The Times launches Your History, turning written obituaries into a weekly podcast, starting today. 🌐 Reuters introduces the Econ World podcast, with journalist Carmel Crimmins breaking down global economic principles. 🎤The commercialisation debate continues as the BBC considers introducing advertisements on its podcasts due to ongoing financial pressures. This move marks a potential shift in the BBC's traditional funding model, which has primarily relied on the license fee. #Podcasting #Podcasts #BrandedPodcasts #LatestNews

We can't believe it's over so quickly! Here are our takeaways from day two of The Podcast Show 👇 #Podcasting #AudioIndustry #ThePodcastShow #MediaAdvertising

Day two of The Podcast Show, let's go! 💪 Here are our top picks from today's sessions, like yesterday we will be sharing our thoughts this evening, have you read our round up of yesterday yet? ⭐ What's Wrong With Podcasting: Ogilvy's Rory Sutherland, who's recently been going viral for his in credible insights, chats with Rob Jones, CEO of Ultimate Content, about podcasts and brands. Are podcast creators getting fair recognition from marketers? Should the advertising industry take podcasts more seriously? Expect to discover where podcasters might be missing the mark in sponsorship approaches. ⭐ The Future of Podcasting: Dan Fierman of Higher Ground and Acast CEO Ross Adams discuss the future of podcasting in the $250 billion creator economy. Learn about successful launches, custom content campaigns, and strategic approaches with brands like Maker’s Mark, Airbnb, and Invesco. Expect insights on building impactful media companies and the power of podcast advertising. Plus, exclusive news on their upcoming slate! ⭐ How Podcast Advertising Turns Up The Volume on the 250 Billion Global Creator Economy: reality start turned entrepreneur Jamie Laing, founder of JamPot Productions, explores the future of podcasting. Along with industry experts, a panel will discuss evolving audience preferences, the importance of authenticity, and meaningful content creation. Expect to become privy to how JamPot creates chart-topping podcasts by harnessing these elements. #ThePodcastShow #Podcasting #PodcastIndustry #ThoughtLeadership

That's a wrap on day one of The Podcast Show! Read our thoughts from today... #Podcasting #ThePodcastShow #ThoughtLeadership #BrandedPodcasts

It’s day one of The Podcast Show! The gloomy skies aren’t stopping us, we’re ready and raring to go. The schedule is packed with insightful and interesting talks, we’ve picked our favourites below and at the end of the day we’ll let you know how it all went and what we learned🧠 ⭐️BetterHelp Becoming the Biggest Podcast Advertiser in the World: BetterHelp lift the lid on how being one of the biggest podcast spenders in the world has earned them meteoric brand value and leads. Expect creator insights, brand messaging deep dives and how to overcome common obstacles in your way. ⭐️Want Listeners to be More Likely to Purchase Learn How TUI Made This Happen: an award winning, celebrity podcast has encouraged 80% of its listeners to consider TUI for their next holiday. How? Thoughtful show design that hit the goals of both the listener and the brand whilst achieving brilliant commercial success. Expect innovative, industry secrets to be revealed. ⭐️Powerhouse Women in Podcasting: What do you get when you put three podcasting legends, who happen to be female, on the same stage at The Podcast Show? You get a unique and insightful look at the podcasting industry from the perspective of leaders that overcame challenges, understood nuance, and climbed the ladder, unapologetically. Let us know what’s on your must-see list today! #ThePodcastShow #Podcasting #IndustryInsights

🎙️We are going to The Podcast Show 2024! 🎙️   👀 Be sure to watch our socials to see what we get up to as we will be sharing our schedule for both days to give you some inspiration. As always we’ll be sharing our opinion on the news in podcasting throughout the show and would love you hear yours too!   🔑 Key themes for this year's show will be advertising and podcast data.   🔊 We look forward to seeing the likes of Rory Sutherland, Jamie Laign, Elizabeth day , Grace Beverly and Fellas Studios.   If you’re going to the podcast show let us know, we’d love to chat! #ThePodcastShow #Podcasting #PodcastMarketing