With the summer of sports in full swing, our survey found that The Olympics, which started with much fanfare on the 26th, was the second most popular sporting event Brits are looking forward to after the recent 2024 Euros.
In terms of enthusiasm, over half (54%) of Brits were excited* about the 2024 Paris Olympic Games, with a fifth (20%) who were very excited.
Respondents from Birmingham (61%) were the most excited about the games, whereas respondents from Norwich were the least excited (43%). However, it’s clear that enthusiasm is still considerable.
The Olympics ooze tradition. Events like the Marathon embody that — there’s been a marathon at every Olympics since the first modern Games in Athens in 1896.
We asked Brits which of the below they think are or are not Olympic sports:
🏅 Netball is not an Olympic sport, yet almost two thirds (64%) of Brits thought that it was.
🏅Squash is not an Olympic sport, yet over half (55%) of Brits thought it was.
🏅Despite Karate being an event at previous Olympic games, there will be no Karate this year, which will surprise a few Brits as over two thirds (67%) of them think Karate is an Olympic sport.
🏅Breaking will be making it’s first appearance at an Olympic games this week, which will be news to many Brits as almost three quarters (73%) said this is not an Olympic sport.
🏅Surfing will be making its second appearance as an Olympic sport at Paris 2024, yet over half (57%) of Brits still do not think surfing is an Olympic sport.
There is a sense that some Brits would like even more of a shake-up in the world of Olympic competitions. The top 5 sports that Brits would like to see introduced/reintroduced into the Olympics are:
🏅Bowling 15%
🏅Netball 15%
🏅Darts 15%
🏅Cricket 15%
🏅Snooker 14%
Over 1 in 10 Brits would also like to see Mixed Marital Arts (MMA) (12%), Tug of war (11%), and Formula 1 (11%) introduced/reintroduced into the Olympics. One respondent also wanted hot dog eating to be brought in!
However, there are some differences when comparing men and women when it comes to this list.
The top 3 sports that British males would like to see introduced/reintroduced into the Olympics are:
🏅Snooker (20%)
🏅Cricket (18%)
🏅Darts (18%)
The top 3 sports that British Females would like to see introduced/reintroduced into the Olympics are:
🏅Netball (16%)
🏅Bowling (13%)
🏅Darts (12%)
Overall, it seems many Brits will have been tuning into The Olympics, with the range of events on offer drawing them in, even if they’d like a more extensive list to be available.
*Very excited and somewhat excited answers combined.
#Olympics2024 #MarketResearch #ConsumerResearch
