AMV BBDO

How nice is this 🤩 AMV and Currys have been awarded Channel 4’s 2024 Diversity in Advertising Award! 🎉 Winning this award for the third time—following the TENA work in 2021 and Maltesers campaign in 2016—is a reminder of the transformative impact authentic representation can have. Our campaign, “The Sigh of Relief,” highlights the importance of understanding and addressing the needs of disabled customers, showcasing the power of inclusion in every customer interaction. With the generous £1 million ad space provided by Channel 4 in 2025—and their offer to match-fund up to £250,000 for finalists—we’re excited to continue amplifying this vital message. Thank you to Channel 4 for their dedication to promoting diversity in advertising. And well done team 🥳🎉 Dan Rubel Aisling Lancaster Alex Bird Annabel Jerome Stephanie Simon Augustine Cerf Lauren Peters Read the full story on Campaign UK https://lnkd.in/e6MkfxUC

Today on Marketing Week: our Strategy Partner Joe Smith wrote an article on the enduring power of face-to-face focus groups, capturing insights and spontaneity that online research often misses. From killer quotes that reshape brand perceptions to the energy of live interactions which allow for a deeper understanding of whole categories, he makes a compelling case for not letting big data and online trends overshadow the richness of in-person engagement. Thanks Russell Parsons and Josh Stephenson . Read here 👉 https://lnkd.in/eyvh8ByY

Introducing: "Dancing Can". Our latest Guinness campaign invites more people to experience the joy and communion of a perfect pint at home with a modern nod to the beloved 1994 “Dancing Man” ad. The new campaign uses a stop-motion twist to promote the innovative Nitrosurge device, which uses ultrasonic technology to create the iconic surge with nitrogen bubbles, delivering smooth Guinness every time, everywhere, and putting the power of a perfect pour directly into consumers' hands. So today, we're raising a glass to our AMVers, our client partners at Diageo, Anna MacDonald, Nick Payman, Lauren Lewis (née Levy), Colin Donnelly, Rosalind Healy and Stephen. O'Kelly and our production partners Nexus Studios, Yamination Studios, Coffee & TV and Wave Studios London.

Our Head of Strategy, Sam Williams, spoke to Campaign UK about the latest IPA research, which reveals the key ingredients driving the success of Christmas campaigns, helping brands boost market share by up to 10 percentage points. From emotional resonance to creative fame, these festive ads deliver lasting impact. Among other things, Sam highlighted how some brands are shifting to 'pre-peak' strategies, capitalising on less competitive periods. Thanks, Jennifer Small . Read the analysis here 👉 https://lnkd.in/e5FBDVsn IPA (Institute of Practitioners in Advertising)

We're thrilled to share that AMV has been shortlisted for Channel 4's Diversity in Advertising Award with our campaign "The sigh of relief" for Currys plc. Congratulations to all the other shortlisted agencies - adam&eveDDB, Havas, Leo Burnett UK and VCCP. This year’s theme, "Inclusive by design", is challenging our industry to reach more of the population than ever before, by making creative work that is seen, heard and understood by those who are often excluded. Thank you, Channel 4, for championing diversity and inclusion. Read more on Campaign UK 👉 https://lnkd.in/eDWvzN28 Channel 4 Channel 4 Sales Open Inclusion AMVxOpen

With a growing consumer base that wants to socialise without getting drunk, drinks makers have been expanding their brand portfolios to capitalise. Our Strategy Director Bea Farmelo spoke to Creative Salon Worldwide about why non-alcoholic drinks brands are here to stay. Thanks, Dani Gibson. Read here 👉 https://lnkd.in/eXWFXVV3

Currys plc’s latest “Beyond Techspectations” execution takes a playful jab at online shopping, inviting customers to rediscover the joy of I.R.L. tech shopping. As die-hard online shoppers struggle to “click” with reality, the humour lands where tech truly shines—when you can “see it, feel it, try it.” The campaign cleverly highlights Currys' unique blend of expertise and personalised service, reminding us that nothing beats real-world experience when it comes to making confident tech decisions. Kudos to our client partners at Currys, including Dan Rubel, Aisling Lancaster, Martin Burke and Harriet Gorman, and our partners at Red Studios BBDO and Nice Shirt Films.

🏆 Big ideas win big! 🏆 The Sheba Gravy Race campaign has taken home a Grand Prix, a Gold and Bronze at this year's LIA - London International Awards. This recognition is a testament to the power of big ideas and the magic that happens when strategy meets creativity. It’s what we do best at AMV: blending logic and creativity to transform businesses and influence culture ✨ A massive shout out to our AMVers and our client partners at Mars Petcare.

🚨 Make the World a Refuge 🚨 Trigger warning: stories of domestic abuse. We're incredibly proud to share our latest campaign for Refuge, featuring the powerful voice of renowned actor Billie Piper. The campaign sheds light on the many subtle and insidious ways that abuse can manifest in relationships—from tracking a survivor’s phone or isolating them from their family and friends—and highlights the crucial role Refuge plays in supporting survivors. Violence and abuse against women show up in so many ways. But so does Refuge. In the two-minute film, directed by BAFTA-winner Georgi Banks-Davies, Billie Piper lends her voice to the untold stories of domestic abuse, giving survivors a platform whilst protecting their anonymity. Thank you to all our client partners at Refuge, including Laura Burnell, Avril Wilson-George and Louise Firth and our production partners who worked hard to bring this campaign to life, Rogue Films, STITCH Editing, Coffee & TV, TBA and Sine. Watch, share, and help us spread this vital message. Together, we can Make The World a Refuge.

DOUBLE GOLD WIN! 🏆🏆 Last night, we didn’t just raise a glass—we raised TWO GOLDS at the IPA (Institute of Practitioners in Advertising) Effectiveness Awards for "Effectiveness in Black and White: How Guinness supercharged growth in GB and Ireland." These prestigious awards are only held every two years, so being shortlisted is already an incredible honour. To take home a Gold AND the President’s Prize for Next Generation Brand Building? That’s a next-level triumph! 😃 A massive shoutout to our brilliant AMVers, and our fantastic client partners at Diageo 🌟 🌟