🎉 We’re Celebrating 10 Years! 🎉 As we approach a decade of innovation and success in the drinks industry, we’re thrilled to unveil our brand-new website! Over the past 10 years, we’ve partnered with some of the world’s leading drinks companies, building brands that shape drinks culture across the globe. From cutting-edge innovations to pioneering strategies, we’ve helped brands craft winning formulas through street-level insights, consultancy, grounded innovation and real-world testing. Now, we're taking things to the next level with a fresh look and even more insights into what makes us the go-to drinks consultancy. 🔗 https://barfly.pm/ Want to know why leading brands choose to work with us? Watch this quick video to learn more about who we are and how we can help your business thrive. 👇 #DrinksIndustry #Strategy #Consultancy #NewWebsite #Anniversary #BusinessGrowth #BrandStrategy #Innovation
Barfly Consulting
Market Research
London, London 703 followers
A little bit of street in the boardroom.
About us
Barfly is a strategic drinks consultancy that helps brands grow. The business has been built around supporting seven primary client needs: 1. Category Analysis - to track current dynamics to unlock volume opportunities 2. Trend Tracking - to monitor what’s hot & the impact on client businesses 3. Brand Analysis - to validate & enhance core & new-to-world brands 4. Drinks Strategies - to create high-volume, ownable signature serves 5. Live Market Testing - to trial innovations to predict future performance 6. Brand Stretch - to uncover true levels of permission & credibility 7. Trade Engagement - to build competitive advantage through trade advocacy All our consultancy services are underpinned with what we call “street intelligence”, thanks to our extensive global network of bartenders, GMs, liquor store managers, pub & bar owners, drinks bloggers & other key influencers. Each one is segmented so that we can handpick, by relevance, for each brief. Our bar professionals deliver multiple benefits: • Opinions based on a contextualised & informed reference point through years of On-Premise experience • Independent & brutally honest feedback • Views based on spending their working lives watching & talking to consumers • Recognition that they offer disproportionate influence over consumers through brand advocacy • Being ‘super consumers’ given their lens on the world from both sides of the bar In each city we also have “Barfly Anchors” – resident drinks industry experts, who live & breathe the city’s drinks scene. They gather street intelligence & feed that insight centrally into Barfly HQ. The blend of thousands of bar professionals around the world with the Barfly Anchor network enables us to provide genuinely independent & specialist consultancy for drinks brands at any life stage. In addition, Barfly uses HD film in many of its core services to bring the street to life in our debriefs, & to both add clarity & help teams share findings with stakeholders.
- Website
-
http://www.barfly.pm
External link for Barfly Consulting
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- London, London
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Alcoholic Beverages, Consultancy, Bartender Community, Research, Consumer Insights, Product Development, Pilot, Drinks Strategy, Signature Serves, On-Premise, Off-Premise, Ecommerce, Consumers, Innovation, No & Low Alcohol, Business Growth, Shopper Marketing, Omnichannel, Qualitative, and Quantitative
Locations
-
Primary
Get directions
London, London W1T 1JU, GB
Employees at Barfly Consulting
Updates
-
Are your brand ambassadors visiting venues enough? How frequently should your team be making those crucial connections? The answer might surprise you. Our latest Barfly survey reveals a significant gap between what drinks professionals want and what they're actually getting when it comes to brand ambassador visits. Need straight talk from the trade? Let our global network of drinks professionals across 70+ markets answer your burning questions.
-
What do drinks professionals really think about branded swag? Our latest Barfly survey reveals some eye-opening truths about merchandise in the beverage industry. With feedback from our global network of drinks professionals spanning 70+ markets, one thing is clear: half of drinks professionals would rather not receive branded merchandise at all! Connect with our Barfly Network today to access street-level quantitative insights from the professionals who influence drink choices every day. From San Francisco to Seoul, our curated community of industry insiders delivers the honest feedback your brand needs.
-
With consumers choosing thriftiness over experimentation, what does this mean for the middle market? Our latest Barfly Musings delves into this shift. Watch the full video here: https://lnkd.in/gzUFzNSW
-
As Guinness dominates St. Patrick's Day, Murphy's quietly gains ground in UK pubs. Why? Guinness price hikes squeeze pub margins while Murphy's offers affordability. Plus, as Guinness goes mainstream, younger drinkers seek alternatives - Murphy's saw a 632% sales increase last festive period. Can David challenge Goliath in the stout world? Read our latest Barfly Opinion piece on the shifting dynamics in this iconic category. https://lnkd.in/dvtUb9DJ
-
Is there truly a "dark side" in the client-agency relationship? When teams describe crossing to "the dark side," they rarely consider that both worlds face unique challenges. Clients battle stakeholder demands and brand governance while agencies weather roster cuts and constant uncertainty. Yet when aligned, this relationship creates business brilliance that neither could achieve alone. Read our latest Barfly opinion from our director of wines & spirits, Philip Ainsworth, to discover which side has it harder. Have you worked on both sides? Share your experience in the comments!
-
Nootropic beverages are quietly revolutionizing what we drink. Lion's mane, ashwagandha, and other "smart" ingredients now promise enhanced cognition and energy in every sip. With celebs like Gillian Anderson launching brands and nootropic G&Ts coming soon, the future of drinking looks radically different. Read the full article on Nootropics 101 to discover why this market is exploding to $11B: https://lnkd.in/ePRy2bjG Have you experienced the cognitive boost yet? What's your go-to functional beverage?
-
Today we raise a glass to the incredible bartenders around the world, especially those who form the backbone of our Barfly Network. From Milan to Melbourne, Nairobi to New York, these cultural ambassadors don't just craft drinks—they capture the essence of global drinks culture. With unparalleled expertise, they're our eyes, ears, and tastebuds on the ground. To every bartender in our network orchestrating complex pilots and sharing their nuanced expertise: thank you for keeping our glasses and our knowledge full! Are you a #bartender with your finger on the pulse of your local drinks scene? Join the network that values your craft: barfly.pm/barflynetwork #worldbartenderday
-
Storm Clouds Over American Whiskey? Our latest Barfly article explores some troubling signals in the American whiskey market, with echoes of the 1970s Whiskey Glut: - Industry giant Brown-Forman cutting 12% of workforce - MGP reporting 24% sales decline - Kentucky sitting on 12M barrels of ageing whiskey But it's not all doom and gloom - we're seeing fascinating adaptations, from the rise of American Single Malt to Beyoncé's innovative Sir David Whisky launch. What's your take - are we heading for another whiskey glut, or is this just growing pains as the industry evolves? Read the full article here: https://lnkd.in/ev32Cngt