Buttermilk reposted this
What sets creator marketing apart when it comes to intangible products like fragrance? Our Co-Founder & CEO Jamie Ray sat down with Forbes' Sharon Edelson to unpack how creator marketing has been driving the fragrance boom, what makes it so effective, and how Buttermilk has been harnessing this approach for brands like #Prada, #Mugler and #Valentino. “You think about that creative direction and what it means from an influencer perspective. We've worked with thousands of creatives who embodied that. The content was very provocative, very avant-garde, super sensual and the creative direction captured a mood and a feeling. Even though someone couldn’t smell it, the consumer understands exactly what that fragrance represents. You can actually tell a story.” Discover more: https://bit.ly/3zAGqFB #FragranceMarketing #FragranceBoom #InfluencerMarketing