Kallure

As we navigate 2024, PR trends reflect the evolving media landscape, shifting consumer expectations, and exciting technological advancements. Here are your Top 3 Trends reshaping the PR industry in 2024 this week: 1. AI and Automation in PR AI is changing how PR pros work, from tracking media mentions to generating content like press releases. By automating repetitive tasks, allowing PR teams to focus more on strategy and creativity. 2. Data-Driven PR Today, PR campaigns are being shaped by data analytics, allowing professionals to predict trends, measure success, and craft more targeted strategies that resonate with specific audiences based on the analytics. 3. Purpose-Driven Campaigns Brands are being held accountable for their values and actions, especially by Gen Z and Millennials. Social responsibility, sustainability, and community impact are crucial to consumers. Consumers expect brands to take a stand on important social issues. These trends show how technology, data, and authenticity are shaping the future of PR. Things are evolving fast, and we all need to keep up. How will you be incorporating these trends into your strategy and business? Let’s talk about it! ⬇ #PRTrends2024 #AIinPR #DataDrivenPR #PurposeDrivenCampaigns #AuthenticStorytelling #Kallure

Kallure proudly supports the "100 Voices, 100 Words" campaign for World Afro Day® We want to give a big shout-out to the 100 incredible voices who are boldly speaking out against Afro-hair discrimination in the UK. What this campaign is doing is helping to drive meaningful change and create a future where everyone can embrace their natural beauty without fear of prejudice. On September 10th 2024, World Afro Day® Day published an Open Letter calling on the UK to become the first Western nation to introduce legislation that specifically protects against Afro-hair discrimination. They demand an update to the 2010 Equality Act to end this form of oppression. Research shows that 95% of people with Afro-hair want UK law updated to prohibit Afro-hair discrimination. This change is long overdue. At Kallure, we are committed to fostering inclusivity and equity, which is why we are happy to support this vital cause. Afro-hair discrimination is not just a cultural issue but a deeply rooted injustice that has impacted generations. Check them out for more information: https://lnkd.in/exU9VtQn #WorldAfroDay #100Voices100Words #EndAfroHairDiscrimination #Inclusion #Equality #NaturalHair #PRAgency

Recently, we had the opportunity to work on securing placements for Leah Brown FRSA MSoM Brown, Founder of The WayFinders Group At Kallure, we're passionate about elevating impactful voices and purposeful storytelling and this placement shows exactly that. Her feature, titled " Is Change the New Political Buzzword?" dives into the continuous conversation around change and its role in today's political landscape. Check out her insightful feature, where she discusses whether "change" is the new political buzzword:  https://lnkd.in/eGFtPHUf This is just the beginning of many great things coming from Team Kallure 💜

🎉 Exciting News! 🎉 We’re thrilled to unveil the launch of the Kallure blog! 🚀 At Kallure, our passion lies in elevating brands through authentic storytelling. Our blog is more than just a collection of articles—it’s a space where stories are shared with authenticity, connections are deepened, and valuable insights are shared. As our CEO Shanice Hoo Mills beautifully puts it: "My hope is that this blog becomes a source of inspiration, collaboration, and authenticity for everyone who visits. Whether you’re here to stay informed about industry news, gain insight into the latest trends, or explore the stories behind our projects and partnerships, I want you to leave feeling inspired and confident in your own authenticity." Dive into our first posts here: https://lnkd.in/dF5WRQtz Let’s embark on this journey together! 💜 #PRagency #Blog #AuthenticStorytelling #BlogLaunch #Kallure

Collaboration lies at the heart of everything that we do at Kallure, and with that being said, we are so excited to announce our long-term partnership with 478 Studios and LSB Studios. We are three agencies committed to this vision of collaboration and industry-wide ecosystem-building. You can expect masterclasses and upcoming exciting projects from us, including an exclusive event we'll be hosting on 12th September with the help of LHPR Agency. Stay tuned for more updates as we embark on this journey of creativity and growth 🔝 #Collaboration #PRAgency #Communications #Partnership #Innovation #CreativeExcellence #Collaboration #Growth

It's been a highly productive two weeks for Team Kallure! 💜 Here's a quick recap of our key achievements and the top news in the beauty, lifestyle, and tech industries. We're excited to see what September has in store for us and the industry. Let's keep the momentum going! 🚀 #IndustryTrends #TeamKallure #WeeklyRecap

Have you seen the latest collaboration between Fortnum & Mason and GET BAKED®? This partnership has brought together two dynamic brands for a unique experience, and we are LOVING IT Known worldwide for its almighty ‘Bruce’ cake the Leeds-based bakery GET BAKED has graced Fortnum’s iconic Piccadilly store with a two-month residency at Fortnum's Piccadilly from 22nd August. Bringing their world-famous cakes, bakes and signature desserts to Fortnum. This Collaboration perfectly sets a new standard for creative culinary partnerships. We are seeing tradition being met with innovation from Fortnum's rich culinary history and GET BAKED's daring approach to desserts. We're eager to see how this collaboration evolves and what it means for the future of brand partnerships in the culinary world. #BrandCollaboration #FortnumAndMason #GETBAKED #LuxuryFood #CreativePartnerships #FoodExperience #PRAgency #Bakedgoods

Monday was truly magical. Kallure had the immense pleasure of helping bring E.A.T.O.W. Global vision from Nigeria to the UK. The day-event united a community of beauty enthusiasts eager to elevate their businesses to the next level while exploring how tech can empower them to do so. E.A.T.O.W. Global is dedicated to empowering beauty professionals through education, immersive events, workshops, and soon, the launch of the EATOW membership. I felt elated, inspired, and incredibly proud of what we achieved for our client. Attendees left motivated, having built connections with like-minded inviduals and connect with thought leaders in the everychanging beauty industry. On the carefully curated, one-day immersive experience, designed to empower both established beauty powerhouses and emerging talents from Nigeria, Ghana, the US, and the UK. Hosted by the amazing duo Ony Danchimah and Afua Hagan (née Adom), it featured industry experts like Eryca Freemantle, Adeola Chizoba Adeyemi, Dabota Lawson, Meera Shah, Brenda Emmanus OBE, Oyinkansola Adebayo, Bolaji Olatoye and more. The masterclass provided attendees with revolutionary insights into leveraging digital products and AI technology to grow their businesses. It was a day of unparalleled networking, learning, and empowerment. The event was also in support of charity Black Women Rising UK founded by Leanne Pero MBE, who founded the organisation off the back of her incredible story to empower women of colour through every part of their cancer journey. This collaboration highlighted EATOW's commitment to social responsibility and why we do the work that we do at Kallure - sharing authentic stories. There is so much I could write but I want to say a big thank you to Samsung Electronics for supporting us and hosting this incredible event at their Samsung KX space in Kings Cross. As well as my team for working so hard to make the day a success! #business #events #beauty #international #uk #tech #connect #nigeria

Just one week ago, we hosted our UK Masterminds Masterclass for the beauty industry, a day that brought together some of the most powerful voices and visionary leaders in the field. The event was not just a gathering, but a convergence of minds, passion, and purpose. We were privileged to welcome attendees and speakers who traveled from the USA, Nigeria, Ghana, and France, all drawn to the shared mission of innovation and excellence. Our collaboration with @SamsungUK provided the perfect backdrop for this transformative experience, marking the beginning of an ongoing global journey. Words fall short in expressing our gratitude to our partner, Kallure and its extraordinary founder, Shanice Hoo Mills. The level of service and dedication you brought to this project was truly outstanding. Your commitment to excellence redefined our expectations, setting a new standard for collaboration. It takes a confident and insightful organization to challenge another to completely rethink their brand strategy—and you did just that. The results have been nothing short of remarkable, with ripples of your impact felt both externally and within our team. We are overjoyed with the transformation you’ve guided us through. We cannot thank you enough and eagerly anticipate the projects ahead. Working with you has been nothing less than magical—a true honor and delight. #EATOWUK #BeautyIndustry #GlobalImpact #Masterclass #VisionaryLeadership #BrandTransformation #Partnerships #ExcellenceInAction #SamsungUK #Kallure #Inspiration #Innovation

The Landscape of Digital Culture is evolving rapidly. The recently released YouTube 2024 Culture & Trends Report offers invaluable insights into the shifting dynamics of content creation, engagement, and cultural influence. Here are Key Statistics from the report 📈 : - 85% of people online aged 14-44 describe themselves as a fan of someone or something - 74% of Gen Z survey online 14-24-year-olds who identify as fans agree that they like seeing brands engage with things they're a fan off - 65% of Gen Z respondents consider themselves to be creators These trends should be carefully considered when developing a strategy to amplify your message. 🔍The Importance of Authencity: Audiences crave genuine connections. Influencers and brands that prioritize authenticity are seeing the most engagement, driving a shift towards more raw, unfiltered content. 🎥 Short-Form Video is Dominating: The rise of short-form content continues to shape online interactions many want to participate and engage with content that is easily digestible. 🌐 Global Communities: Your community or audience exists within multiple places, areas or countries, so what can you do to reach them and get your brand message across? So let’s make use of these trends to create powerful, culture-driven campaigns that not only capture attention but build lasting connections with your audience. #PRTrends #YouTube2024 #DigitalCulture #PublicRelations #ContentStrategy #Culturetrendsreport