The Science Marketer

I've produced over 600 newsletters in the last ten years. Here's what to avoid: Mistake n°1: Starting too late Mistake n°2: Not knowing your audience Mistake n°3: Selling too much Mistake n°4: Doing too many things Mistake n°5: Lacking consistency Mistake n°6: Focusing on the wrong goal Mistake n°7: Thinking too much about the design Mistake n°8: Failing to persevere https://lnkd.in/eSfYNwgu

With most business activity now happening online, it is easier than ever to dig up a wealth of information about the competition. Here are 8 free tools you can use to do just that: 1. SimilarWeb 2. Ubersuggest 3. AnswerThePublic 4. BuiltWith 5. Owler 6. Glassdoor 7. Octoparse 8. WaybackMachine You can find all the details about these tools in the article below.

💰 How much should a biotech startup spend on PR? Here's what a PR expert has to say about it:

🐥 Science marketing newbie: here are 8 jobs to kick-start your career!

Here's a common problem among science writers: showing off a killer portfolio when you're just starting out. 3 ways to build it from scratch: 1. Create your own blog 2. Start guest posting for established publishers 3. Write for social media

Time blocking, GTD, automation... making sense of all the time management jargon can be daunting. Here's an easy way to get started: - Avoid Task Switching: Multitasking reduces productivity; focus on one task at a time to enter a deep work state. - Remove Distractions: Eliminate notifications, schedule meetings in blocks, and use asynchronous communication. - Getting Things Done (GTD): Implement a workflow to manage daily inputs and prioritize tasks efficiently. - Time Blocking: Schedule specific tasks in your calendar to visualize and allocate time effectively, reducing the need for constant task switching. - Automate Repetitive Tasks: Use tools to automate workflows, saving time on repetitive tasks.

Here are 6 reasons to hire an agency for your life science marketing: 1. Hire their expertise 2. Cost efficiency 3. Access to a full tech stack 4. Get a fresh perspective 5. Minimize the risk 6. Accelerate your career growth #lifesciencemarketing

Good visuals always make for a more compelling story. Here are 12 tools to consider when communicating science:

A few weeks ago, I had the chance to ask Steve Harvey all of his secrets for building a strong brand on LinkedIn. This included: - How an online survey led him to dedicate his time to sharing on LinkedIn - How he learned to write effectively on social media - The workflow he uses to post regularly on LinkedIn - The benefits of being transparent about his company - How LinkedIn got him an invitation to the British Prime Minister's house - Why being a storyteller is an important role for a CEO Read on to find out more! _________________________ #biotech / Camena Bioscience

This week, I looked back on my last 10 years of networking and decided to put together some tips for both online and event networking. Here it is: