Ogury

Ogury Expert Session with our Vice President of Product Marketing, Christina Fanelli! Curious about zero-party data and how it differs from first-party data? Christina dives deep into these topics and offers expert advice on seamlessly integrating zero-party data into your advertising efforts. Watch the complete interview: https://lnkd.in/e5D8RRXB #OguryExpertSessions #ZeroPartyData #Data

At Ogury, our core values of Integrity, Creativity, Grit and Execution are more than words—they shape how we work, collaborate and succeed together. Each year, the Global Value Awards give us the chance to recognize and celebrate employees who live these values daily. For 2024, we’re proud to highlight four remarkable Ogurians, chosen by their peers for their outstanding commitment to our values: ✨ Integrity: Sophie Pickard, Senior Finance Manager 🎨 Creative Thinking: David Dailey (he/him), Sales Director 💪 Grit: Lucy Burfitt, Sales Manager 🚀 Execution: Jean Moubarak, Senior Data Engineer Congratulations to our winners and all the nominees! You inspire us to reach new heights every day! Learn more about their inspiring contributions in our blog: https://lnkd.in/eAikzH56 #EmployeeRecognition #WorkCulture

Exciting News! We are part of the HIT Games Conference in Berlin! Our very own Kelly McGrath, VP of Global In-App Supply, will be taking the stage to share insights on "How Branded Ads Maximize Incremental Revenue for Publishers." 🗓 Don’t miss this must-attend session: tomorrow, October 24th at 11:00 AM 📍 Meet the Ogury team and discover how we’re driving innovation in AdTech! 👉 Learn more and join us: https://lnkd.in/dZHT_UdT #HGC2024 #AdTech #Publishers #DigitalInnovation #RevenueGrowth

We’re proud to have sponsored and attended Inspirational 2024 in Madrid, hosted by IAB Spain! Our Country Director Spain, Daniel Gozlan, moderated a panel about how to unlock consumer trust by harnessing zero-party data featuring insights from industry experts Joshua Rola Torre from Pernod Ricard, Magalí Rey Dintrans from Adevinta Spain, Miguel A. Miguélez from GroupM Spain, Nuria Gimenez from The Coca-Cola Company and Rafael Martinez from IKI Group . A huge thank you to all the panelists for sharing their expertise and to the attendees for such engaging discussions! 👏 #Inspirational24 #IABSpain #ZeroPartyData

Whether you're hearing about AI at an industry event or seeing it pop up in your LinkedIn feed, this term can feel like a buzzword. But behind the hype, there are core concepts that need to be understood. From Machine Learning to Deep Learning and Generative AI, this guide unpacks the essentials of AI and its transformative impact on adtech: https://lnkd.in/eS2kfy_q #AI #AdTech #Innovation

Check out our latest Ogury Expert Session featuring Alessandro Manni, House Brands Global Media Director at EssilorLuxottica. Discover why data and technology are crucial to understanding audiences and find out the trends Alessandro foresees to make an impact on the future of digital advertising. Watch the complete interview: https://lnkd.in/e4f5QmmY #OguryExpertSessions #DigitalAdvertising #Data

We’re honored to have been part of the "Future of Cookieless" event! Together with Benoît Rincé, Directeur Général of Zenith France, our Country Director France Olivier Marty, highlighted the potential of zero-party data. He emphasized how fully harnessing innovative data solutions is key to reimagining the relationship between consumers and brands. A big thank you to Minted and NPA Conseil. We’re already looking forward to the next edition! 🎥 Watch the full video here: https://lnkd.in/e3q4keuv #FutureOfCookieless #DigitalAdvertising #Data

Don't miss this exclusive interview with our very own Melisa Zenicanin, Director of Field Marketing APAC, published in MARKETECH APAC! In her conversation with Fatima Baduria, Melisa shares her vision for continuing to strengthen Ogury's presence across the APAC region. She emphasizes the importance of building strong, trust-based relationships with agencies, brands, and publishers, all while remaining committed to consumer privacy. Check out the full interview to learn more about Melisa’s insights: https://lnkd.in/ebKxdQ_q #AdTech #DigitalAdvertising

As privacy concerns continue to rise and regulations like GDPR reshape the digital landscape, Marcello Gruppo, our Senior Insights Director Southern Europe, highlights the need for solutions that prioritize consumer choice. In his recent interview with BitMAT Edizioni, Marcello delves into how zero-party data can strike the right balance between protecting consumer privacy and maintaining campaign performance. Read the interview: https://lnkd.in/eefT9k3c #AdTech #ZeroPartyData

In this week’s Ogury Expert Sessions, Hanne Tuomisto-Inch, Director of Privacy Partnerships EMEA, and Alex Cone, Privacy Sandbox Product Manager at Google, discuss the need to adopt new privacy-preserving technologies. As the industry moves to a model based on a diverse portfolio of signals, collaboration, testing, and innovation are key to building a more secure internet. Watch the interview: https://lnkd.in/eCqiyJgx #OguryExpertSessions #AdTech #DigitalInnovation