PR Mums

📢 📢 New Week, New Role!! Account Director - Corporate PR This is an exciting opportunity for a talented AD to join a growing, ambitious agency with an impressive client folio. Job link below 👇 https://lnkd.in/ewvCSFSR If you would like to know more please ✉️ clare@pr-mums.com

👋 Happy Friday to everyone who has made it through half term this week, and best of luck to those gearing up for half term next week! PR Mums are thrilled to introduce a fantastic new blog from the amazing Susannah de Jager and Patsy Day. Patsy and Susannah have created The Wobbly Middle, a podcast and supportive space for women exploring their careers in midlife. After spending nearly 15 years in the same field and a decade at one company, they found the prospect of new roles or switching industries quite intimidating, with the path often feeling unclear. Conversations with friends revealed that many were facing similar challenges. The Wobbly Middle serves as a helpful companion for anyone navigating this stage of life. You can read their blogpost especially written for PR Mums on the link below: https://lnkd.in/ekf8rN8k

This week PR Mums hosted our Agency Debates at Freuds Group with our wonderful founding mum Jo Vyvyan-Robinson, focusing on The Impact of Digital Consumption on Kids. The conversation was vibrant and insightful, filled with valuable advice and strategies for navigating the intricate digital world as parents and as advisors to clients engaging with young audiences online. Time flew by, and we found ourselves wishing for more. A big thank you to the exceptional panelists Lara Gould, Patrice John-Baptiste, and Sam Clough for sharing your brilliant perspectives. Here were some key takeaways from the session: ⭐ There’s a wealth of positive experiences available through our kids' devices—like gaming, which can foster creativity and imagination. It’s essential to distinguish between enriching, purposeful screen time and aimless scrolling. Online time should highlight the positive aspects rather than amplify the negative. ⭐ Children mirror our actions. If we’re glued to our phones or scrolling through social media while they’re trying to engage with us, that behaviour becomes normalised. When using our phones around kids, it’s important to explain why. ⭐ Simply banning smartphones isn’t the solution. Excluding kids from technology means excluding them from a significant part of society. However, establishing clear and mutually understood boundaries is crucial. ⭐ Take the time to understand what your kids are doing online. What games are they playing? What interests them? Use this knowledge as a chance to connect and bond, rather than viewing devices as adversaries. ⭐ Explore apps and games together instead of automatically saying no when they express interest in a new platform or device. Don’t leave them to navigate new online spaces alone. Engaging in age-appropriate games or exploring online content together can spark meaningful discussions about their experiences. ⭐ As parents, the responsibility to guide our children’s online behaviour rests with us. While schools, the government, and the tech industry play roles, their efforts alone won’t suffice. We can’t turn a blind eye and expect others to resolve the issue.

Why do we accept a gender pay gap of 14.9%*, increasing to 26%* for mothers with 2 children? Don't apologise for wanting a big career AND being present with your children. If you believe that you shouldn't have to choose between an ambitious career and raising young children then join like-minded working parents on our multi-award-winning Cross-Sector Fellowship. Our 2023 Fellows reported that 63% have been promoted or achieved more senior responsibility by the end of the programme. Plus, on average, 92% of Fellows reported increased confidence in overcoming barriers in balancing childcare and career development. With only 1 month to go to apply for our January 2025 Cross-Sector Fellowship, the application deadline is fast approaching. Find out more and apply today (linked below) *Stats from Fawcett Society report #WorkingMum #MotherhoodPenalty #GenderPayGap #BigCareersSmallChildren #WorkingParents

Today Freuds Group hosted the October PR Mums #Agency #Debate on The Impact of #Digital Consumption on Kids. It was a rich discussion, with lots of advice, support and suggestions on how we can better navigate a complex digital landscape as parents but also in our advisory roles to clients who are engaging young audiences online. Needless to say, we ran out of time. Thank you to the brilliant panel Lara Gould Patrice John-Baptiste Sam Clough for your amazing insights. My key take outs from the session are as follows: 💡 Banning smart phones isn’t the answer. If you’re removing kids from technology you’re removing them from a huge part of society. But clear, mutually understood boundaries are important. 💡 Lots of great stuff can happen through our kids devices – such as gaming which promotes creativity and imagination.  There is a difference between enriching, intentional screen time and mindless doom scrolling. Time spent online should reflect the positive not enable the negative 💡 Kids copy our behaviours. If we are constantly on our phones or scrolling social media when they are trying to interact with us, then that becomes normalised. If we are on our phones around our kids, share why. 💡 The onus is on us as parents to control our kids online behaviours. While schools, the government and the tech industry have a responsibility, the reality is whatever they do, it won’t be enough. We can’t ignore it and hope someone else will intervene and solve the problem. 💡 Educate yourself on what your kids are doing online. What games are they playing? What are they interested in online? And use this as an opportunity to connect and bond, rather than seeing devices as ‘the enemy’. 💡 Discover apps and games together rather than defaulting to a flat no when they show interest in a new platform or device. Don't leave them to discover new online spaces themselves. By playing an age-rated game or seeing what is happening online together can help a discussion as to why it might not be appropriate or safe for them right now. 💡Pushing our kids ‘outside’ or living a tech free existence isn’t achievable now. We shouldn’t try and reenact the childhoods we had (for me in the 80s and 90s) because that just isn’t the reality and fighting it isn’t helpful in the long run. 💡If gifting a device, unbox it and add parental controls before it's wrapped. Adding parental controls is harder than it should be especially when operating across several providers so get it out the way before they play. 💡 There is a huge opportunity for brands to be more vocal and more supportive of parents navigating this space. There is some amazing tech out there to protect kids and educate parents, how can we champion that more through our work? There is clearly no silver bullet and history tells us drastic measures don’t work. But being more aware, more inquisitive and more understanding of kids behaviours is a good starting point. What else can we do? Let me know in the comments.

Last few tickets for the Freuds x PR Mums Agency Debates discussion on Wednesday at Freud HQ! Hope to see you there.

REMINDER - Only two days until our upcoming PR Mums The Agency Debates event! 🗓 Wednesday, 16th October, 9:00 AM 🥐 Breakfast Panel: The PR and Parent conundrum: What is the impact of digital consumption on kids? In our fast-paced digital age, the vast array of content, platforms, and online communities available to Generation Alpha often leads parents to view screen time as a barrier to meaningful connections with their children. Meanwhile, as PR professionals, we strive to grasp the intricacies of online media to effectively capture the attention of younger audiences and influence their behaviors. During this engaging panel discussion, we will explore the pressing questions faced by PR experts eager to connect with newer demographics, as well as parents managing their children's increasing online presence for education, social interaction, and entertainment. We will delve into the positive and negative impacts of digital consumption on kids, strategies for navigating these platforms, insights from data, and much more. The discussion will be expertly moderated by Jo Vyvyan-Robinson, founding mother and Partner at Freuds, who leads their consumer brand division. 🏢 Venue: Freuds Group, 1 Stephen St, W1T 1AL. Our panel features three remarkable women, each offering unique insights into the conversation: - Lara Gould, Managing Director at Goldbug - Patrice John-Baptiste, Head of Impact and Engagement at First Media UK - Sam Clough, Expert in Gen Z, Alpha & Families, Global Head of Insight and Research at SuperAwesome This event is supported by CIPR Greater London Group. Spaces are limited—secure your spot here: https://lnkd.in/eu4MJaFq.

Only one week remains until our upcoming PR Mums The Agency Debates event! 🗓 Wednesday, 16th October, 9:00 AM 🥐 Breakfast Panel: The PR and Parent conundrum: What is the impact of digital consumption on kids? In our fast-paced digital age, the vast array of content, platforms, and online communities available to Generation Alpha often leads parents to view screen time as a barrier to meaningful connections with their children. Meanwhile, as PR professionals, we strive to grasp the intricacies of online media to effectively capture the attention of younger audiences and influence their behaviors. During this engaging panel discussion, we will explore the pressing questions faced by PR experts eager to connect with newer demographics, as well as parents managing their children's increasing online presence for education, social interaction, and entertainment. We will delve into the positive and negative impacts of digital consumption on kids, strategies for navigating these platforms, insights from data, and much more. The discussion will be expertly moderated by Jo Vyvyan-Robinson, founding mother and Partner at Freuds, who leads their consumer brand division. 🏢 Venue: Freuds, 1 Stephen St, W1T 1AL. Our panel features three remarkable women, each offering unique insights into the conversation: - Lara Gould, Managing Director at Goldbug - Patrice John-Baptiste, Head of Impact and Engagement at First Media UK - Sam Clough, Expert in Gen Z, Alpha & Families, Global Head of Insight and Research at SuperAwesome This event is supported by CIPR Greater London Group. Spaces are limited—secure your spot here: https://lnkd.in/eu4MJaFq.

🔥 Hot Role!!! Associate Director - Internal Comms & Employee Engagement An exciting opportunity for an Associate Director, with a background in internal comms and employee engagement has arisen, to work for a dynamic and growing agency with a super impressive roster of big brand clients. Agency experience is essential for this one. Job link below 👇 https://lnkd.in/eBnYRDWS If you would like to know more please ✉️ clare@pr-mums.com

PR Mums are excited to announce our next The Agency Debates event   🗓 Wednesday, 16th October, 9.00am Breakfast Panel: A PR and parent conundrum: What is the impact of digital consumption on kids? In today’s world, the abundance of content, platforms and communities online for Gen Alpha means as parents screen time is often deemed the enemy of meaningful interactions with our kids. Whilst as PR professionals we seek to understand the complexities of online media to better earn the attention of young people, to inform and even influence behaviours.   In this panel discussion we will ask the questions we have as both PRs wanting to unlock new, younger audiences and as parents navigating our kids increasingly being online for school, for socialising, for entertainment. We will ask what is the impact (good and bad) of digital consumption on kids? How can we better navigate these platforms? What does the data say? And more…    Moderated by founding mother Jo Vyvyan-Robinson, Partner and head of consumer brand, at Freuds.    Location: Freuds, 1 Stephen St, W1T 1AL. Our panel will consist of three inspiring women all bringing a different perspective to the debate:    - Lara Gould, managing director, Goldbug - Patrice John-Baptise, head of impact and engagement, FIRST UK - Sam Clough, Expert in Gen Z, Alpha & Families, Global Head of Insight and Research, SuperAwesome Generously supported by The CIPR Greater London Group Spaces are limited - book your spot here: https://lnkd.in/eu4MJaFq PR Mums Freuds Group GoldBug FIRST Tech Challenge UK Sam Clough CIPR Greater London Group Jo Vyvyan-Robinson Alexandra Heybourne Hector Proud Bethany Pearson Shilpa Saul Ali Maynard James Emma Padden Ferzana Bham Clare Coughlan Nicola McKelvey Rory Scott Andy West