Search Laboratory

Hot off the heels of our Future Trends of Organic Search event in London, we're bringing the "Future Trends of SEO" to the Everyman Cinema in Manchester on 15th October. 📣 Join us as we explore the ever-evolving world of search and unpack how we can stay ahead of the curve as marketers. We'll cover how to align your organic and paid strategies and leverage generative AI to maximise the value of your content. You will learn: 📈 How to elevate your SEO strategy in 2024 and beyond 🕵🏻♂️ The blueprint to search maturity and collaboration 🤖 Techniques for leveraging generative AI to drive business growth Save the date - don't miss out: 🕕 9:00 am - 12:30 pm BST 📅 Tuesday 15th October 2024 📍 Everyman Cinema, Manchester Thanks to the expert insights from our speakers during the last event: Alex Walker - Managing Director at Havas Market UK Amy Banks - Director of SEO at Havas Media Network James Bentham - Head of SEO at Search Laboratory Also, a huge shoutout to our guest panel from our friends at Booking.com, Haier, and TrustedHousesitters. Watch the video for a glimpse of what to expect on the day.👀 Sign up now. 🔽 https://ow.ly/N2zR50TAicO #SEO #DigitalMarketing #FutureTrends #OrganicSearch #FutureTrendsOfSEO

Who should lead the digital ads battle? Google or Meta 🤔 As Google ramps up efforts to capture Meta's ad budgets, marketing agencies are asking whether social or search teams should take the lead. Social and search team structures are evolving rapidly, creating internal tug-of-war while Google’s innovations are making it easier to shift budgets from other platforms, but how should teams adapt? Our Bibbable Associate Director, Gina Wisse, recently spoke to The Drum to give her insights on where the core focus of agencies should be when planning out the best strategy to support clients with their media spend: “I think that really is where we come in as agencies, isn‘t it? Around understanding, truly, where our audience is and knowing what‘s changing all the time.” Read more about the changing landscape of paid media in the Drum. ⬇️ https://ow.ly/Fxu850TK6Mf #TheDrum #GoogleVsMeta #PaidMedia #BiddableMedia #MarketingAgencies

🌭 Wurst day ever. In the best possible way! A huge thanks to Go Get Stuffed for today’s delicious Oktoberfest-themed feast. The Bratwursts were the perfect pick-me-up for a cold October afternoon. We've gone from Brat Summer to Brat-Tober! #weareSL #Oktoberfest #TeamLunch #Foodtruck #Bratwurst

We're "Thinking Pink" this October to focus on Breast Cancer Awareness Month. 🎀 We've set up a questions and ideas box for our team to drop in questions and thoughts throughout the month. Our EDI group also held a lunch-and-learn session to raise awareness about breast cancer. We quizzed the team, shared our thoughts and experiences about the topic, and encouraged everyone to participate in 'Wear it Pink Day' this October 10th to raise funds for Breast Cancer Now. #BreastCancerAwarenessMonth #WearItPink #ThinkPink

📣 Roll up, roll up! It's your last chance to sign up for our "Future Trends of SEO" event in Manchester next week. ✍🏻 Book your seat for our big event, where we'll delve into the evolving world of SEO and discuss how you can boost your digital marketing strategy for the year ahead. During the event, we'll cover: 🔮 Future-proof methods to align your organic and paid strategies 🤖 How to maximise the value of your content using generative AI 🚗 The roadmap to better collaboration and search maturity Save the date - don't miss out: 🕕 9:00 am - 12:30 pm BST 📅 Tuesday 15th October 2024 📍 Everyman Cinema, Manchester Places are limited, so book your spot today.👇 https://ow.ly/5Q1a50TFR4w #SEO #DigitalMarketing #FutureTrends #OrganicSearch #Events

🧐 Imagine what the world would look like if Google never existed... In the early 1990s, search engines revolutionised how we access and consume information, but did you know that Google wasn’t the first? In our new blog, Head of SEO James Bentham explores the history of search engines and reveals what came before Google. From Archie to AltaVista, we look at how these pioneers shaped today’s search landscape and how SEO has evolved to keep pace. Read the full blog here. ⬇️ https://ow.ly/XiJf50TEn8Y #SearchEngines #SEO #HistoryOfSearchEngines #Google #Archie #AltaVista #Webcrawler

🤩 What's the secret to spotting true talent in an interview? 🌟 Our own Head of People, Renae Shaw, recently talked to The Drum about her top tips on how to get to the heart of a candidate during an interview.💡 Interviewer - "What three words would your last boss use to describe you?" Renae's response: “The question is useful in itself – but here’s the kicker: follow up immediately with ‘And what three words would your best friend use to describe you?’ I typically ask this towards the middle or end of the interview, once candidates are feeling a little more relaxed. It can be a great question to further break the ice, and it can elicit some really interesting information. "The second question catches people off guard, provoking a less polished but very human answer that helps you learn more about the candidate on a personal level. Sometimes the answers are polar opposites of one another, which can lead into interesting explorations.” Check out the full piece in The Drum to learn more about our approach to fostering a people-first culture at Search Laboratory. ⬇️ https://ow.ly/YNhB50TEmBq #Leadership #Interviews #PeopleFirst #CompanyCulture #TheDrum

🤖 Artificial intelligence has truly entered the mainstream. As creatives, we can see no other way but to embrace AI with an open mind. We spoke with Creative Studio Director Mark Wiggins, who laid out the steps we're taking to integrate AI tools into our processes and monitor new emerging technologies. We discuss how AI has been incorporated into all areas of creativity, including: 📝 Written content 🎨 Digital design 🎬 Video production And much more... In the fast-evolving digital marketing landscape, AI integration has become inevitable. Don't get left behind. Want to find out more? Read our blog now.👇 https://ow.ly/Ujxz50TyEv3 #AI #aiadvertising #AIinnovation #CreativeInnovation #ChatGPT

⚡ Want to improve online experiences for your customers? This on-demand webinar with Optimizely explores how to spark business growth by leveraging optimisation and experimentation. Discover how CRO and experimentation can transform your clients into brand advocates while enhancing your customers' online experience. Teaming up with Optimizely, we'll equip you with strategies to propel your online growth. In this webinar, we cover: 💸 - How experimentation drives value for your business ⚡ - Harnessing the power of Optimizely for your experimentation efforts 🚚 - Delivering digital innovation that translates into growth for our clients 🏆 - Optimisation best practices for achieving a seamless digital experience As the Optimizely Experimentation Partner of the Year 2023, we'll demonstrate how CRO can create aspirational online experiences. Watch our webinar now.👇 https://ow.ly/cfns50TyEap #DigitalOptimisation #Optimizely #Webinar #DigitalMarketing #CRO

I’m at #Opticon today taking in all the great insights from Optimizely, their clients and partners. The amazing Barbican Center is a stunning setting for all of this! As 2023 winners of Experimentation Partner of the year at Opticon, at Search Laboratory we are excited to see what Optimizely will do next and how we can help our clients create better, more optimised and personalised experiences! If you see me come say hi and let’s talk expeirmentation!