Thatchers Cider Company Ltd

You’re feeling fruity 🍋🍎🫐! We got some more good news on the farm today. Thatchers Fusion has been named as the No.1 Premium Fruit draught brand – growing ahead of all other fruit ciders according to new data from CGA. In fact, it’s a comfy 50% bigger than the No.2 brand in the free trade. What makes this extra special for us, is that the free trade is the only place customers have total freedom of choice – and they’re choosing Thatchers 😊 So thank you. Thatcher Fusion is a little bit revolutionary. It offers three top-selling fruit cider brands on one font and one keg; saving space and adding some fun theatre to the bar. 🍊Thatchers Blood Orange, Thatchers Cloudy Lemon and Thatchers Apple & Blackcurrant were all the biggest innovations in the years they were released, so they’re a great way to drive ROS in venue, and with Blood Orange being the best selling 4 can packs in supermarkets, you’re definitely on to a winner! 

LOW NO = OH YES! 0️⃣🩵 Our expert cider makers spent two years perfecting Thatchers Zero, choosing the right blend of apples to create a full-bodied, medium dry cider that doesn’t compromise on taste. And it seems the effort was worth it… 🔝 Thatchers Zero was the bestselling low/no cider this January across all of retail. 💙 And the 4-can pack had record sales, taking the top spot as the best selling low/no cider SKU. Cheers to everyone who will be enjoying a Zero this week! 🍻

What does National Apprenticeship Week look like at Thatchers? 👷🏼♀️ Well, a lot like any other. That’s because year-round our apprentices are at the core of our business. They work across the company in roles from Production to IT, Marketing, Hospitality, Orcharding and Chef-ing. They bring new ideas, great energy and an enthusiasm to learn. In exchange, they get paid, hands-on experience and support to progress. We’re incredibly proud that around 20% of our workforce either are, or have been, a Thatchers apprentice. And we are very excited to be opening applications for our next cohort of apprentices, starting with an open day for 180 prospective applicants this weekend. Find out more about our apprenticeship opportunities via our website. Link in comments. 

We’ve just heard some juicy news… 💦 Our Juicy Apple Cider is the no.1 innovation in cider 🍎💙! Brand new Nielsen data shows that Thatchers Juicy Apple has grown the category more in the last 12 weeks than any other brand launched in the last 12 months. In fact, it sold 70% more than the #2 ranked brand! AND early indicators show it’s bringing new drinkers to the category. Juicy Apple is powered by sunshine🌞, quite literally, it’s made with sun-drenched apples and 100% green electricity - including power from the 3,000+ solar panels on the roof of our mill. That means it’s as good for the environment as it tastes in the glass – and we’re so glad you’re loving it. With captivating marketing activation planned throughout 2025 in pubs and supermarkets, we’re excited to see just where Juicy Apple is going to go next ❣️

Good morning from a misty Myrtle Farm 💙 The trees are all enjoying their winter slumber right now. While they rest, our farm team is out pruning and giving them the 5-star treatment so we get the happiest, tastiest apples - perfect for crafting delicious cider! Thanks to Chris Muntz Torres, our head farmer, who snapped this lovely picture first thing this morning 💎

We’ve got a spring in our step on the farm today... 🔝It’s official, Thatchers Gold is the UK’s No.1 brand choice for apple cider drinkers! 🎉✨ According to new data from CGA by NIQ, Gold is soaring ahead of the competition for brand choice. But it’s not just about popularity, Savanta’s latest insights confirm Gold is also leading on taste, flavour, and easy drinking. What does this tell us? When consumers have freedom of choice, they choose Thatchers. And that means a lot to us. It’s a testament to the care, craft, and passion we put into every pint. Cheers! 🍻

We’re delighted to have been given a Gold Award by GroceryAid for our fundraising efforts; from cycling coast to coast, to supporting the golf and shooting days and taking part in the Barcode Festival. Grocery Aid provide emotional, practical and financial support for people working in the grocery industry. Looking after our wider family of colleagues is something we care deeply about and we’re proud to support this great cause. You can find out more about them, including how to access support, by checking out the link in our comments.

🗞️ We've been catching up on the news that Ocado Retail have seen a major increase in sales of no and low alcohol products over the past 12 months - and that sales are consistent throughout the year. 💙The research was conducted by Savanta alongside Ocado – and we are pretty excited to see Thatchers Zero top the chart as their fastest growing low and no drink, up a whopping 90% on last year! 0️⃣ Ocado say their extensive range of low and no products has played a part in this increase, demonstrating what can be achieved when this category is given serious consideration. 🍻They also say people are clearly looking for a low/no version of their favourite drink. With apple cider making up 60-70% of all cider sales, it’s no surprise that a quality, trusted apple cider has topped the low/no charts. Want to find out more? Link in comments.

Lovely to see our campaign mentioned in the Nation's Favourite Ads of 2024 😍 The wonderful Lydia Gough from Aardman talks brilliantly about two west country brands, both dedicated to perfection in every detail, coming together to create the series, and why audiences love them.

🍎 It’s your last chance to apply to the Thatchers Community Orchard Project 2025! We’re giving away 500 apple trees to 50 local communities, allowing them to experience the joy of looking after and growing apples in their own orchard. ❣️We believe orchards are special places that have the power to give communities a place to come together, to learn, to share, to connect with nature and reflect on the world around them, all while contributing to biodiversity and creating new habitats for nature. If you’re a charity, group or organisation doing great things for your local community and would benefit from planting, tending to and nurturing 10 delicious apple trees, then we would love to hear from you. 🌳Applications close on 31 Jan 2025, so there is still time! To find out more, see the link in the comments.