THE FIFTH

✨ Last month, we launched YouTube Edition 2024! ✨ Originally starting in 2022, this exciting project returned in 2023 for a successful second year and is now back for its third edition this October, celebrating Black History Month. 🖤✨ The 2024 Edition continues YouTube's mission to help users discover and connect with incredible new creators, diverse communities, and inspiring content, with a special focus on supporting The YouTube Black community. This year, we teamed up with the amazing Vee (@veekativhu) and Toba (@tobacourage) to make this edition extra special! 🙌🏾🎥 Check out the videos here https://lnkd.in/eKcEndmg https://lnkd.in/er4YMT4n Check it out, get inspired, and join us in championing diverse voices! 🌟 #BlackHistoryMonth #YouTube2024 #Creators #Community

Despite medical cannabis being an effective treatment for conditions that primarily affect women, only 39% of Curaleaf Clinic's patients are female, highlighting the ongoing gender pain gap in healthcare. To address this, we worked with our client, Curaleaf Clinic, to launch Painful Conversations, which includes a social-first documentary produced by our in-house team at Studio 5. It features influential chronic pain advocate Stevie Boebi. The documentary showcases the stories of patients Junior and Jameisha, who share their struggles with pain and the barriers women face in healthcare. By providing a safe, uncensored space for these discussions, the campaign aims to empower women and non-binary people to advocate for themselves and explore medical cannabis as a valid treatment option, while also raising awareness about the stigma and censorship surrounding the topic on social media. Watch and find out more about the campaign here: https://lnkd.in/eftuPWMN #OnlineCensorship #PainfulConversations #Campaign #Marketing #SocialMedia #HealthCare

With Gen Z’s rise of at-home gatherings, it’s officially the #HostingEra. And as we make our way towards the festive season, here at THE FIFTH, we’ve created the AI Mixologist 🍸 Our chatbot allows you to engage with your audience in a fun and interactive way by creating custom cocktails alongside a curated Spotify playlist all within Instagram DMs. Instagram’s algorithms reward DMs too which helps boost visibility of future posts. Users simply send #HostingEra (or your chosen hashtag) to your Instagram DMs and upload a photo or list of ingredients they have on hand. The AI Mixologist will instantly serve up a unique cocktail recipe, perfect for the festive season! For any questions get in touch with us, and head here to see it used in action by our very own marketing extraordinaire, Laina: https://lnkd.in/e6qrRBP7 Head here to find out more: https://lnkd.in/eSFHSs9s If you want to give it a whirl, just slide into our Instagram DMs with #HostingEra to create your own custom cocktail. Cheers to that!

With Gen Z’s rise of at-home gatherings, it’s officially the #HostingEra. And as we make our way towards the festive season, here at THE FIFTH, we’ve created the AI Mixologist 🍸 Our chatbot allows you to engage with your audience in a fun and interactive way by creating custom cocktails alongside a curated Spotify playlist all within Instagram DMs. Instagram’s algorithms reward DMs too which helps boost visibility of future posts. Users simply send #HostingEra (or your chosen hashtag) to your Instagram DMs and upload a photo or list of ingredients they have on hand. The AI Mixologist will instantly serve up a unique cocktail recipe, perfect for the festive season! For any questions get in touch with us, and head here to see it used in action by our very own marketing extraordinaire, Laina: https://lnkd.in/e6qrRBP7 Head here to find out more: https://lnkd.in/eSFHSs9s If you want to give it a whirl, just slide into our Instagram DMs with #HostingEra to create your own custom cocktail. Cheers to that!

Happy Diwali ✨🪔

Our CEO Oliver Lewis will be at CreatorFest tomorrow speaking with YouTube's Kat Keen on 'The Art and Science Behind Leveraging Creators to Transform Brand Perceptions'. They'll be on the Modash Brand Amplifiers Stage at 16:20 so if you're attending, make sure to swing by and catch what will no doubt be a very insightful chat! 👇 https://lnkd.in/ewMScB-C

In the latest episode of Social Out, our US Managing Director, Charles Ifegwu, speaks to Sunny He, Head of content programming at TikTok Live, about the future of live-streaming on the platform and ways that creators can leverage live to build their audiences. Watch the full video on our YouTube channel here: https://lnkd.in/efZXwiCn

Darren Sital-Singh, managing director of our in-house production studio, Studio 5, caught up with Davy this Black History Month to hear about his journey, the importance of diversity in leadership, and why young Black creatives need to keep honing their craft.

Last week, we had our quarterly ‘Bleachers’ where we get together as a team and talk updates. It also sees our much-anticipated values awards take place… Each member of the team nominates one person who has done something to represent each of our six company values🏆 Here are our very worthy values winners alongside a headshot with one of the many lovely things the team said about them: ‘Don’t punch the puffin🐧’ Showing up supportively - Courtnee Haley ‘Stay humble but finish with a mic drop🎤’ - Samuel Hills, Joel Newman and Patricia Ascorreta Azcoaga ‘Rebel and find your own lane🛣️’ Willing to take risks - Robert Stevenson Stevenson ‘Mortal with the potential of superhuman🦸’  Finding confidence - Laina Claydon ‘Wear your best pants👖’ Representing professionalism - Jessica Orlandi Orlandi ‘Embrace odd socks🧦’ Championing difference - Emma Cartwright We also have a seventh award named after our agency icon David Bowie, called the ‘What would David do?⚡’ award. This is for the person who receives the most nominations across all of the values. This quarter’s winner was: Laina Claydon 🎊 Also a shoutout to our US Account Manager Ren Schroeder who won the equivalent ‘What would David do?⚡’ award. Well done to all our worthy winners! We hope you agree, we have a pretty amazing group of humans working here. We feel very lucky.

Our associate creative director, Joel Newman, shared his thoughts with The Drum on a unique (and not necessarily mad) social presence. He picked the awesome example of Milkmob and you can read what he had to say about it here: https://lnkd.in/ejqkTNSH Unhinged marketing content is cropping up a lot with this week's Fifth Finds (our weekly newsletter on what's sparking our curiosity in social, tech, branding and marketing) highlighting this interesting article on 'The How & Whyyy of Unhinged Marketing' by Kira Klaas: https://lnkd.in/epWAXWxK Curated by our head of business strategy, Robert Stevenson, sign up to Fifth Finds here: https://lnkd.in/eXt-vXu6