THE FIFTH

✨ Diwali, India’s biggest and brightest celebration, is nearly here! 🪔✨ From October 31 to November 1, the festival of lights symbolises the triumph of inner light over darkness. To mark this special occasion, we’re thrilled to spotlight the stunning work of Sneha Shanker 🎨🌸 Sneha’s dreamy art weaves soft shapes and palettes into scenes that celebrate femininity, health, and well-being. Her vibrant portfolio highlights diversity across cultures and traditions, with a focus on the positive representation of women in everyday moments. 🌍💖 Inspired by her South Asian heritage, her work brings to life the beauty and richness of different ways of living. Happy Diwali! 

Ill be speaking at #CreatorFest24 on thursday alongside the quite brilliant Kat Keen, Head of Social & Influencers for EMEA at YouTube. We'll be chatting all about the "Art and Science Behind Leveraging Creators to Transform Brand Perceptions" ⭐ How to shift consumer perception & elevate your brand’s positioning through the power of creators ⭐ How to balance data with human insight to uncover creators who can drive cultural relevance for your brand ⭐ How to measure the true impact of creator marketing by looking beyond traditional KPIs. ⭐How to co-create campaigns that push creative boundaries and inspire consumers to see your brand in a new light. Come and join us at 4:20 PM ! THE FIFTH x YouTube #creatormarketing #brandstorytelling #influencer #brand #agency #client

Davy Lazare is a Caribbean-born, award-winning director, writer and poet based in London. He began his career leading filmmaking workshops for prison offenders, inspiring his focus on social and cultural change. His work includes Bodies, a spoken word and dance film, and You Fit the Description, a self-funded short tackling police trauma. With over 12 years in the industry, Davy has directed commercials for brands like Ford and worked with clients such as Def Jam, Channel 4, and ITV. Our MD Darren Sital-Singh caught up with Davy in this Q&A about his journey, the importance of diversity in leadership, and why young Black creatives need to keep honing their craft. Read the Q&A here - https://lnkd.in/eAhznb8w

The anatomy of a great brand partnership 👇 Goal: Promote the 15th anniversary of ESPN's 30 for 30 franchise. Content Brief: Pick an episode and make a video about it in my style. That's it. No clunky call to actions, unclickable links in the caption, or mandates to mention the brand within the first five seconds. Trust that you picked the right creator and let them do what they're best at: Create compelling organic content. In less than 24 hours, both videos have over 500K views entirely organically. I expect the brand will layer on a specific, trackable call to action by putting ad spend behind the content. 10/10 execution by ESPN and the team at THE FIFTH (shout out Ren Schroeder for being a great partner!) #sportsbusiness #sportsmarketing #sportscontent #influencermarketing

✨ In honour of Black History Month, we’re celebrating some of our incredible Black artists who explore the richness of Black culture, identity, and Afrofuturism ✨ Alexis, a Nigerian visual artist, creates complex digital collages that blend reality with surrealism. Through her work, she examines identity, religion, and gender, often drawing from her experience of being Black in Britain and Nigeria. Christopher Arran, an illustrator, animator, and Senior Lecturer at Brighton University, delves into themes like the beauty of Black skin, ageing, and sustainability, using art as a tool for exploration and social commentary. ZOE3, founded by Andrew Austin, specialises in photoreal CGI and animation, producing stunning visual works that span digital campaigns, branding, and more—merging creativity with the celebration of culture. This Black History Month, we’re proud to showcase artists whose work uplifts and inspires. Which of these artists’ stories resonates with you? 🌍 #BlackHistoryMonth #Afrofuturism #ArtCelebration #Creativity