Watching That

From Operator to Supervisor: Embrace Automation in Digital Ad Operations Is your day filled with endless manual tasks—juggling multiple campaigns, troubleshooting technical glitches, and racing against tight deadlines? In the fast-paced world of digital advertising, traditional human-centric workflows are no longer enough. 🚀 It’s time to elevate your role by embracing automation. Our latest blog post explores how automation can transform your daily operations, allowing you to focus on strategy rather than repetitive tasks. Discover how to: • Automate Campaign Performance Reviews: Save time and react faster with real-time notifications. • Monitor Ad Delivery Effortlessly: Let intelligent systems detect anomalies and pinpoint issues instantly. • Streamline Campaign Setup: Reduce errors and speed up the process with automated workflows and integrated QA. Work smarter, not harder. Transition from being an overburdened operator to an empowered supervisor who oversees efficient, accurate processes. 👉 Read the full blog post to learn more: https://lnkd.in/e7CrKv6y #DigitalAdvertising #AdOperations #Automation #WorkSmarter #DigitalMarketing #Efficiency

🔔With just under 100 days until the US Election, it's crucial for broadcasters and streamers to ensure compliance with FTC requirements. Knowing where your political ads are streaming is essential. Watching That’s Inspect Module offers a great solution to track your political advertising activity. By leveraging Inspect, you can maintain transparency and stay compliant with regulations. Stay ahead in the political advertising landscape by closely monitoring your ad campaigns and adhering to regulatory requirements. Find out more here:https://lnkd.in/ePHinxRj

📢 Foxtel Group Select Watching That to Revolutionize their Monitoring of Ad-Supported Streaming 📢 Cameron Church, Founder and CEO of Watching That, expressed his delight about the partnership: “We’re incredibly excited by the addition of Foxtel to the Watching That family. It’s further proof that to thrive in today’s dynamic and competitive market, streaming media publishers of all types must embrace next-generation revenue performance monitoring. A second, minute, or hour of revenue downtime can have a major impact on the overall success of the company. By selecting Watching That, Foxtel has taken a game-changing step to prevent that downtime from happening.” Read more here: https://lnkd.in/eWpMf8EG

📢 Mid-year Product Updates Round Up 📢 The Watching That team have been working incredibly hard this year on creating some exciting new product features and improving functionality in the platform, including: 🔍 Inspect Module: Dive deep into streaming sessions. 🛡️ Validation Monitors: Ensure error-free ad system inputs. 📊 Bid Level Database & Metrics: Now available for Freewheel customers, offering comprehensive bidding insights. 📈 Dimensional Monitors (BETA): Monitor metrics across dimensions for granular insights. 📃 Reports List Page: Improved usability to manage and share reports. For more details, check out the full blog here: https://lnkd.in/e3YvYSDt #productupdates #streamingtv #streaminginsights #streamingmonitoring

📢 One week to go until our Annual Social Event in NYC! We're looking forward to catching up with customers, partners and friends of Watching That 🎉 Please get in touch if you’d like to attend.

🚀 Prevent Ad system input errors with Watching That Validation Monitors🚀 Imagine having an army of resources continuously checking every campaign input to ensure everything is keyed in properly. That's exactly what Watching That Validation Monitors do for your ad system! They alert you to any non-compliant campaign inputs in your ad system so you can fix them before the campaign doesn’t deliver, saving you time and ensuring these errors don’t go unnoticed. Find out more in our latest blog: https://lnkd.in/e4Kuv6d5 #streaming #admonitoring  #campaignmonitoring #adops #campaignmanagement

📢 Watching That team will be hosting our Annual Social Event on 16th July in NYC for our customers, partners and industry friends. 🍻 Please get in touch if you'd like to attend.

🚀From Overwhelmed to in Total Control: How to Transform your Ad Monitoring with the Watching That Pixel 📺✨ In the world of streaming, having a premium ad server and a robust platform monitoring service is essential but that still leaves you exposed. The ad server handles ad delivery at scale, while the platform service ensures your application runs smoothly. But what about ensuring ads play back correctly across various codebases and platforms you don't control? With the rise of FAST channels and platforms like YouTube, there's a growing gap between ad servers and platform monitoring services. This gap can lead to significant issues. Read in our latest blog how a broadcaster that delivers over a billion impressions a month transformed their ad monitors by easily and simply deploying a Watching That Pixel through the ad server.  🌐🔍 https://lnkd.in/dtBkQdcT #Streaming #AdMonitoring #AVOD #PlatformMonitoring #FASTChannels #DataAnalytics

📺 How do you avoid Ad overload and a bad Ad experience for viewers? Overexposing your viewers to ads can have catastrophic effects, but underexposing them leaves money on the table. How do you get it right? Bad ad experiences are a major cause of viewer abandonment. It’s an obvious point to state but a hard one to monitor and control. One of the biggest viewer complaints is that too many ads are being shown. Their "exposure" to ads is too high. Another complaint is that viewers see the same ad too many times. Again, their "exposure"—in this case to an ad creative or campaign—is too high. 📈 Exposure Level and Effective Exposure are two new metrics from Watching That which you can deploy easily to keep tabs on your ad levels. The difference between the two can be profound. The Exposure Level tells you how many ads the viewer may see, while the Effective Exposure Level tells you exactly how many they did see. Balancing these metrics is key to ensuring a positive viewer experience and maximizing your revenue. Use them to find the sweet spot between overexposure and underexposure, and keep your audience engaged while optimizing your ad revenue. Find out more here:https://lnkd.in/eXP_XPeF #adexposurerate #adexperience #viewerexperience #avod #ctvadvertsing #fast

WE ARE HIRING! We are looking for a Finance and Operations manager to join our team. More details and how to apply are here: https://lnkd.in/eV_CU6dZ #hiring #financerole #opsrole