Media Leader Media Agency of the Year 2023 🏆 Wavemaker is a global media agency. We believe there is a better way to grow. By leveraging our deep understanding of audiences, Provocative Planning process and the world’s largest database of purchase data, we shape consumer brand decisions through content media and technology to deliver exceptional growth for our clients. But exceptional growth requires uncomfortable change. We know the growth models of today will not serve the future—that what got our clients there today, won’t work tomorrow. That’s why our attitude of positive provocation underpins everything we do. Positive provocation brings together specialist knowledge, deep insight, strategic thinking and a fearless mindset to challenge what’s gone before and imagine a better way to grow. That means thinking deeply, caring enough to want to do better and refusing to take the easy route.
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Wavemaker UK reposted this
GroupM's commitment to delivering exceptional media, data, and technology solutions is evident in our recent partnership with Henkel Consumer Goods. As the newly appointed European media partner, we're excited to expand our remit and drive value for this renowned brand!
🔑 Access All Areas Yesterday, we hosted our annual Access All Areas event, where we brought 130+ partners behind the scenes to explore client challenges for 2025 and how we can continue to collaborate to deliver even more unrivalled work. It was an epic afternoon and we can't wait to see what will come from these conversations in the year ahead - a huge thank you to all our partners who took the time to join us. 🚀 Next stop: Access All Areas Manchester on Wednesday! Check out some of the highlights from yesterday below 👇
🏅🏅🏅🏅🏅 That's five gold medals to represent the FIVE awards our Manchester team took home at the MPA - Manchester Publicity Association Inspiration Awards last night! 👉 Best Digital Campaign – Driving Sales Sustainably, Mobsta Ltd - Certified B Corp® 👉 Collaboration Award – A team on the same scary page, TBWA\MCR 👉 Best Integrated Campaign – The Curse in Alton Manor, Merlin Entertainments 👉 Rising Star – Grace Lennon-Sharp, Planning and Partnerships Manager 👉 Apprentice of the Year – Bradley Potter, Thrive 23 Coming away with three wins for our work, one for a fabulous rising star, and another for one of our 'Thrivers', who came to us straight from school only a year ago, is testament to the powerhouse that is Wavemaker North 🙌 🧡 What an amazing achievement - we couldn't be more proud. Huge congratulations to the winning teams, and to you, Grace and Bradley!
🎉 Another shortlist in the bag! We are delighted to share that our ‘Bonjour, Hello, Ciao, Ola, Konichiwa!' campaign for Transport for London has been shortlisted in the Data and Insight category at the DMA (Data & Marketing Association) UK Awards. With this campaign, we helped TfL inform international travellers about the ease and convenience of the Elizabeth Line service from Heathrow Terminal 5. Leveraging real-time train and flight data, we created thousands of creative variations in five different languages, which were displayed on baggage carousels, allowing passengers to access train times in their own language. 👏 Congratulations and well done to the team involved.
🧡 We're out of office today In recognition of World Mental Health Day, GroupM and it's agencies are closed today. This collective pause gives us some extra time to focus on our wellbeing, relax and recharge 🧘 This year's theme, "Prioritise Mental Health in the Workplace", is something we take very seriously, but we know there's always more to do. We're committed to making mental health a priority, not just this week, but every day. We'll be back as usual on Monday. See you next week!
Wavemaker UK reposted this
📣 To mark World Mental Health Day and emphasize the importance of prioritizing the well-being of our people, GroupM will close its offices globally tomorrow (Friday, October 11th) giving everyone a well-deserved break. While mental health is influenced by numerous factors, many of which are beyond our control, small and consistent actions can significantly enhance our mental well-being. Find out how some of our 350+ Allies will be spending their extra day off, and ask yourself, what one small action will you take to prioritize your well-being? 🤔 #WorldMentalHealthDay
✨ Tackling skin sins with e.l.f. It’s been an absolute pleasure working with e.l.f. SKIN, a leading brand of E.L.F. BEAUTY, on its first-ever UK brand awareness campaign. 💧 The ‘Holy Hydration!’ campaign focuses on tackling ‘skin sins’ and highlights e.l.f.’s mission to educate and empower consumers on skincare habits and routines. With insights directly from e.l.f.’s community of 10+million fans, we’ve turned common skincare mistakes into fun, engaging content with actress, Megan Stalter. ❤️ Inclusivity is at the heart of e.l.f.’s strategy, so we collaborated with GroupM Nexus to create a highly targeted, customised solution spanning Advanced TV, Advanced OOH, and Integrated Video to ensure that the campaign resonates with a range of diverse communities. 📺 We activated AI-generated brand and product placements throughout the new series of Channel 4’s Married at First Sight (a first for the category), and we’re also sponsoring the new series of Emily in Paris on Netflix - a first for Wavemaker UK! 🤩 And that’s not all, we’re taking full advantage of the groundbreaking 3D artwork capabilities at The Cube @ Flannels, which is a media first for this site, dominating Tottenham Court Road station, making a splash with wrapped busses across major UK cities, and leveraging Programmatic OOH (prOOH) to drive mass cover. 👏 Massive well done to everyone involved in this brilliant work!
📢 Heading to Adwanted UK's Future of Media event this week? If you are, don't miss our Chief Data and Technology Officer, Irin Rahman, on Wednesday at 14:55! Alongside Reckitt’s Russell Ball, Quantcast’s Ellie Lane, Omnicom Media Group UK’s Sean Betts 🤓, and The Media Leader UK’s Jack Benjamin, Irin will dive into the big digital shifts reshaping media strategies, and how to cut through the noise and distinguish transformation from fad. Find out more about the session below 👇 https://lnkd.in/eZpdexwz
🎉✨ We've got that Friday feeling! We’re incredibly proud to share that we’ve been shortlisted for Best Agency Partner of the Year at the Media Week Awards! This category, sponsored by Reach Solutions, rewards true partnership behaviours, creating and delivering effective work, and embracing collaboration and innovation, all with open and transparent communication. At Wavemaker, we're dedicated to building strong and collaborative partnerships that deliver unrivalled work, positively provoke, and drive positive impact, so we're really proud of this shortlist. A massive thanks to our brilliant Wavemakers who build these relationships every day 🧡 Read more here 👇 https://lnkd.in/eimSRkFb
🔮 📺 What does the future hold for TV? This morning, our brilliant partners at Thinkbox hosted their annual Televisionaries event for our clients. We were joined by industry leaders from Channel 4, Sky Media UK, Netflix, and ITV for a thought-provoking discussion about the evolving TV landscape, emerging opportunities and innovations, and how to drive transformational growth through the channel. A huge thank you to our clients for joining us, to Thinkbox for making it happen, and to our fantastic speakers Lindsey Clay, Matt Hill, Victoria Appleby (nee Sangster), Kelly Williams, Karin Seymour, Warren Dias and of course our very own Ian Stevens and Elliott Millard! What an insightful morning 💡