Wolff Olins

We’re over the moon that our very own Motion Designer Yiting Nan has been named as a The One Club for Creativity Young Guns 22 Winner! 🏆 The award celebrates young creative professionals making waves in the industry, and we couldn’t be prouder. Yiting sat down with One Club to share more on her journey here: https://lnkd.in/egehASA9 Congratulations to all winners and finalists! #YoungGuns22 #OneClub

Reflecting on another brilliant event. 🪩 Our Global Principal Tom W. headed down to Marketing Week’s Festival of Marketing in London to hear from inspirational speakers from the world of marketing and beyond. Highlights included Abi Willstead of Specsavers on how to foster a culture of marketing excellence, Kerris Bright of BBC on the power of brand universality, and Suresh Balaji of Lloyds Banking Group on how simplicity can be a key differentiator to ensure lasting brand relevance. #fom24 #marketing 

Next month our Global CEO Sairah Ashman will be taking to the Web Summit stage in Lisbon. The world is speeding up, but it's also flattening out. Brands have gone from iconic to identical, spaces unique to uniform, and research shows we’re feeling increasingly neutral about it all. In ‘The flattening of everything: the battle of efficiency vs effectiveness’, Sairah will explore how hyper-efficiency is killing brand distinctiveness, and what can be done to bring back the magic. 👀 📍13th November at 12.35PM - 12.55PM, Stage 16 Pavilion 5.   Find out more and book your tickets here: https://lnkd.in/evGnST7n #WebSummit #Lisbon

"With the dust settling on Brat Summer, the stretched, low resolution, and do-it-yourself approach to graphic design has been flung back into mainstream consciousness. "Typefaces that are freely available to be cut up, messed up and plastered on every available surface for maximum impact could start to be adopted by brands, giving design a sense of attitude and participation in 2025." Senior Designer Oscar Warr caught up with Creative Boom to share his take on the biggest font trends to look out for in 2025.👇 #Typography #Trends

“Tonally, that sense of Britishness has been brought to the fore and with it a touch of humour. It’s still the Lloyds we know and love, but redesigned for the future: bolder, wilder and with a charming British twist.” -Tom Carey, Senior Creative Director Creative Review explores our partnership with Lloyds: https://lnkd.in/dH4wbz_Z

The most effective post-deal rebrands don't get bogged down in vision and purpose-setting. Instead, they use the exercise to fundamentally define their offer to customers. Senior Strategy Director Anj Joseph explores why brands undergoing a major transformation, in the wake of or in the lead-up to a deal, should consider their proposition first and purpose later. 👇 #transformation #brandstrategy

Last week The Design Business Association (DBA) hosted ‘The Design Effect’ to celebrate design excellence in the UK, amidst the incredible surroundings of The British Museum in London. Inspiring panels and discussions took place throughout the day, focusing on the topic of exploring trust in design, and the evolving landscape of the industry. Global CEO Sairah Ashman led a panel where Pratt Institute’s Dr. Mary McBride, Valeria Adani from Projects by IF and Design for Good’s Ben Sheppard delved into how we can all work towards a future where design can move beyond simply responding to change, to being a driving force behind it. 💫 #Design #EffectiveDesign #DesignEffect

Lloyds moves everyone forward.   With the banking market constantly changing, products alone no longer set banks apart from each other: experience is the battleground.   Led by new CMO Suresh Balaji, together we transformed Lloyds Banking Group into a truly experience-led brand.   We developed a refreshed design philosophy in service of the new positioning ‘Lloyds moves everyone forward’ as a guide to crafting every experience to be distinctly Lloyds: Built with pragmatism. Designed with optimism. Crafted with charm.   Read more about the collaboration here: https://lnkd.in/emRVj_rn   #Banking #Lloyds

Last week Senior Strategy Director Jocelyn Turlan headed down to the Royal Albert Hall in London for the CogX Festival. His highlights included hearing from leading brands such as Google, Microsoft and Lloyds Banking Group on how teams can be fully equipped to harness AI’s potential, including more attention, funding and collaboration on specialised AI. Additionally, the expert speakers explored AI’s double challenge with inclusivity and adoption, and the need to address it before the gap widens. #CogX2024

“The clients may have got bigger and the problems to solve have gotten more complex, but the ability to craft storytelling and evoke feelings through design will always be core to my process.” Creative Director George Adams caught up with LBBonline - Little Black Book to explore his career evolution, inspirations and his happy place in the design process. 👇 #Design #LittleBlackBook