6sense

Go ✨ALL IN✨ at #6sBreakthrough24! It’s harder than ever to create, manage, and convert pipeline into revenue. We’re all facing stratospheric revenue goals and have fewer resources to achieve them. The stakes have never been higher. We’re in this together. And in the spirit of Vegas, we can be all in, too! Breakthrough is the "can't miss" B2B conference, happening Oct. 7-10 at the Fontainebleau Las Vegas. Join over 1,000 marketing and sales leaders to experience customer stories, product deep dives, and lots of fun! Are you in? Register here: https://okt.to/r4HFE5

Join us on the 16th of October, when Shawn Low, Green Hat's Singapore Country Manager hosts a must-watch webinar sharing insights from our recent APAC B2B Buyer Journey Research Report and critically, unpacks the "so-what?" questions prompted by it. With guest speakers: - Kerry Cunningham - Head of Research at 6sense - Fraser McNaughton - Chief Marketing Officer at Grant Thornton Australia and APAC President of ICON APAC - Tanya Mas - Vice President Marketing at Korn Ferry. Register to attend the webinar via the link in the comments! Andrew Haussegger | Stuart Jaffray | Malte Weyhe | Alison Ma | Jakob Naumann | Joel Thomson (乔尔)

"Your leads are like bad cholesterol... If you don't do something about it, they're gonna kill you." 😨 Today on The Science of B2B, Kerry Cunningham explores the concept of the Ideal Customer Profile (ICP) and why focusing on the “in-market” ICP makes your demand generation efforts more efficient. This episode covers: ➡️ The significance of focusing on the 5-10% of accounts that are “in-market.” ➡️ How intent data and AI can be leveraged to map ICP accounts to buying journey stages. ➡️ Strategies to avoid randomly spending marketing dollars on accounts that aren’t in-market. Watch or listen here: https://okt.to/Ai9HKu Tune in to new episodes of The Science of B2B every other Thursday!

Latané Conant (she/her) joins Brandi Starr on the #RevenueRehab couch this week for EP126 Visionary Leadership: The CMO’s Market-Driven Journey to CRO! 🎥 Take a look at the top three lessons she's learned that have helped her to continue to be successful since moving into the CRO role! Listen to the full episode now! ➡️ Revenue Rehab: https://lnkd.in/eC9E2DcN ➡️ Youtube: https://lnkd.in/eHgaTgQz ➡️ LinkedIn: https://lnkd.in/eeTSeKcQ ➡️ Spotify: https://lnkd.in/g7Q4ajtU ➡️ Apple: https://lnkd.in/g2GRvxdy #MarketingPodcast #Email #CMOPodcast #Podcast #ChiefMarketingOfficer #ChiefRevenueOfficer #Marketing 6sense #MarketingLeaders #DigitalMarketing #Tegrita #CMO #Podcast #Marketing ⚡️ Powered by Tegrita, hosted by Brandi Starr

Who does RevOps need on speed dial? Pretty much everyone.   The most successful RevOps professionals break down silos and ensure every department is working toward the same goals. And by collaborating with different teams, RevOps becomes a key player in the company’s growth engine. 2 things that are for that cross-functional success? 1. Build the team: This starts with recruiting and keeps moving forward with team development. 2. Build up internal collaboration: We’re talking aligment across teams for a unified vision for the company. For revenue operations to be truly effective, cross-functional collaboration is a must. RevOps professionals must build strong partnerships across sales, marketing, customer success, and even finance. Without alignment between these teams, it’s nearly impossible to create cohesive strategies that drive revenue growth.

The energy is high at 6sense as we gear up for Breakthrough 2024! I'm truly looking forward to connecting with all the Difference Makers who will be there. These are revenue professionals who face enormous challenges every day — stratospheric revenue goals, shrinking resources — and still show up ready to innovate and push for change. They have the grit, curiosity, and tenacity to turn obstacles into opportunities. This year’s theme, “All In,” speaks directly to that spirit. The whole 6sense team is giving their all to help our customers go all in on the strategies and technologies that drive real change — whether it's using AI to reimagine go-to-market or aligning teams for greater efficiency. If you’ve been to Breakthrough, you know what a game-changing event it is. The innovation, the connections, and the growth that comes out of just a few days together are unreal. Seeing our 200+ member-strong partner community show up to power our customers’ success inspires me every time. I’m beyond excited to see all these Difference Makers go all in to challenge the status quo and build the future of revenue generation. Will I see you in Vegas? Comment and let me know — and be sure to stop by and say hello. Here’s to going all in, together! Photo: Breakthrough winners like this Vertiv team are great examples of Difference Makers who go all in. Can't wait to see who takes home awards this year at #6sBreakthrough24

Six more sleeps until #6sBreakthrough24! Tag someone you're excited to see at Breakthrough next week ⬇️

Within the first two months of using 6sense Conversational Email, Marathon Health sent more than 22,000 personalized emails with 38% open rates – resulting in $4.5 million in net-new pipeline. 🤯 Hear from Troy Purdue, Director of Growth Marketing at Marathon Health, about his team's winning email strategy: “If you can create a highly relevant email stream speaking specifically to the problems of your prospects, you can generate really, really high open rates, engagement rates, and ultimately closed-won deals." Read more about Marathon Health's journey and success: https://okt.to/Vvas7q

Charlie + Kirby = the dream team 🤩 Hear how Strategic BDR Charlie Olsen partners with Kirby (his AI counterpart, powered by 6sense Conversational Email) to boost his outbound efforts and hit quota 👏 EVERY 👏 SINGLE 👏 MONTH! "The future is here, and it's making the BDR job much easier as a result." (mic drop)

👋 Psst, B2B sellers: Consultative selling is your winning strategy. 9/10 buyers say they chose vendors who became trusted advisors during the sales journey. This strategy takes more time and effort, but it pays off – and AI can help! Here's a quick guide to using AI to enhance your consultative selling ⬇️ Keep reading about AI tools for consultative selling: https://okt.to/bcVvuS