6sense

Vegas, here we come! Breakthrough is back and bigger than ever, happening Oct. 7-10 at the Fontainebleau Las Vegas! Experience three days of customer-led presentations, exciting product sessions, and unforgettable evening events. Plus, connect with over 1,000 marketing and sales leaders in the 6sense community! Check out the #6sBreakthrough24 agenda and lock in your Early Bird rate today: https://okt.to/H9fZri

Master revenue efficiency through signal-based selling! This revolutionary approach uses real-time buyer and customer signals to drive sales efficiency and boost revenue. Sound intriguing? Join experts Cameron Schuette from Salesloft, Monica (Bacican) Cinkala from LeanData, and our own Adam Kaiser for a webinar to explore signal-based selling. Tune in on Sept. 12 at 8am PT/11am ET for strategies to: ✅ Identify high-value buyer signals. Learn how to detect and prioritize the most critical signals that indicate sales opportunities. ✅ Optimize buyer engagement strategies. Discover techniques to tailor your engagement based on signal data to improve conversion rates. ✅ Drive revenue growth. Understand how to implement signal-driven use cases to enhance overall revenue efficiency and achieve your sales targets. Register here and add it to your calendar: https://okt.to/9uIP7b

I love riding the in the grey. My team laughs (or sighs) when I ping "I have a crazy idea!" I was so fortunate to chat with Claire Hoffman at BizBash about some of our teams Wildest Event Ideas! From wanting to see 6sense fly across the sky to having a little fun with our event branding, it warms my heart to see the attendees smile. It takes a team of amazing marketers and agency partners to bring it to life! Article in the comments

How do you get your leadership team bought in on a shift to account-based marketing (ABM)?  Without alignment at the top, even the most well-crafted ABM strategy will struggle to gain traction. As the Director of Marketing Operations at Iron Mountain, Jack Speyer has amassed a playbook of best practices. Start by proving value and then scale—this is how you set the foundation for a successful ABM journey. Plus, taking a moment to quantify and communicate those wins internally can be the deciding factor in broader adoption across the organization. 

BDR Lauren Leader hits her goals 👏 EVERY 👏 SINGLE 👏 MONTH with her strategic use of AI for prospecting! Lauren's here with the insider scoop on how she uses 6sense Conversational Email (our AI email assistant) to: ➡️ Nurture her prospects until they're ready for a meeting. ➡️ Qualify and follow up with every lead across the 150+ accounts in her territory. ➡️ Offload time-sucking parts of prospecting so she can focus on high-value BDR activities.

⚡POWER UP: ABM IN ACTION ⚡ B2B marketing all-stars Brian Pesin from Sift, Jordan Rochester from CivicPlus, and Kerri Krovitz Martinek from Sandler joined moderator Adam Kaiser for the second installment of our #LevelUp webinar series. These leaders candidly discussed the challenges, best practices, and their proven results from embracing an account-based approach — providing a roadmap for others looking to follow in their footsteps. Here's some advice they shared: ✅ Start small and scale up. ✅ Continuously refine your approach. ✅ Foster close collaboration between marketing and sales. ✅ Use data and intent signals to identify and engage high-potential accounts early in their buying journey. Keep reading for more recommendations and takeaways from their discussion: https://okt.to/A8hlyM

Pop quiz: What's more likely to happen? 1️⃣ A buyer comes to your website and fills out a form. 2️⃣ A buyer contacts you directly. The answer might surprise you! In today's new episode of The Science of B2B, Kerry Cunningham explains how buyers control the first point of contact and how you can identify them. Watch or listen here: https://okt.to/LOEKoT Tune in to new episodes of The Science of B2B every other Thursday!

Cheers, bestie! 🩵 We're partnering with Postal for #OppToberfest2024, the #SaaStr afterparty you don't want to miss! Join us on Sept. 10 for the ultimate biergarten and networking experience: https://lnkd.in/ghKUa3kt Will we see you at SaaStr and Opp-toberfest next week? Let us know if you're coming!

Making the move from MQLs to an Account Based motion is one thing...doing it and generating 20x ROI is another thing altogether! 🤯 Jack Speyer did just that at Iron Mountain. His use of advanced tools and focus on real impact metrics like pipeline and bookings offer a fantastic roadmap for anyone who wants to boost their organization’s ROI and drive meaningful results. Listen in to our full conversation here:  https://lnkd.in/eK6X3gXz

Is your B2B advertising spend going to the right places? Reaching the right people and accounts? Get the most out of your ad budget by unifying your data, audience insights, and campaign execution using 6sense. Our customers are seeing a big impact on their bottom line: ➡️ The RepTrak Company cut ad costs and created 10x more pipeline. ➡️ Qualtrics earned 3x return on ad spend. Learn how to boost your ROI on LinkedIn, Facebook, Google Ads, and more: https://okt.to/Y0G3MC