Cannabis Media Council

This past weekend at the California State Fair Cannabis Awards was one of those moments where community truly forges history! The 170 year running California Expo & State Fair has added a compelling and globally recognized cannabis exhibition, and with the great leadership of James Leitz and the team at Embarc, this year added what we all believe to be the world's largest regulated consumption and destigmatization event ever to be smoked. The event was packed with customers and stewards of our community and for the first time in a long while, the expressions and collective sentiments were of enthusiasm and hope, and always of mutual admiration in understanding that California is forwarding the very best cannabis products that our nation has to offer. Over 500 products were submitted, several dozen companies including Sonoma Hills Farm received Silver and Gold Medals, and those that took Golden Bears were KIKOKO, Pure Beauty (x2), The Pairist x Huckleberry Farms, Glass House Brands Inc., Ay Papi x Huckleberry Farms, Arcata Fire, Space Gem, and Emerald Spirit Botanicals. Pause on that list of companies - some are generational craft farmers, some are long-term bootstrapped cannabis makers, some are fresher to the mix and have received sizable investment - but all are building with a focus on quality and excellence. This diverse tapestry is what makes California formidable. I was so thrilled for the opportunity to present the Golden Bear for Edibles to the ever-deserving Wendy Baker of Space Gem, whose brand has trailblazed in making solventless full spectrum hash infused vegan edibles since its onset. I'm immensely impressed with the team GreenState - Rose Fulton (She/Her) and Rachelle Gordon for pulling off such a polished presentation. Thanks to all of the judges Budist, Jocelyn Sheltraw and Claudio Miranda. Thanks to all of the sponsors Dustin Hoxworth of Fat Nugs Magazine, Beard Bros Pharms, Jun S. Lee of NABIS, Alec Dixon of SC Labs, Angela Pih of CCELL, Cookies, Department of Cannabis Control, United Core Alliance, Origins Council, and my team at Cannabis Media Council. And a special thanks to the Embarc team for bringing this to primetime. Dustin Moore Lauren Carpenter Ivy Merriman Courtney Zalewski Andrea Champion California at its best is what the world deserves and our community is proving it one hard step at a time. #californiacannabis #cannabisawards #californiahasthebestweedontheplanet

🌿 𝗪𝗵𝗼 𝗶𝘀 𝘁𝗵𝗲 𝗖𝗮𝗻𝗻𝗮𝗯𝗶𝘀 𝗠𝗲𝗱𝗶𝗮 𝗖𝗼𝘂𝗻𝗰𝗶𝗹?! 🌿 Join us this week as we sit down with Amy Deneson, the Executive Director and Co-Founder of the Cannabis Media Council (CMC), to explore the pivotal role of this groundbreaking organization in reshaping public perception and media narratives around cannabis. 🚀 𝗔𝗯𝗼𝘂𝘁 𝗧𝗵𝗶𝘀 𝗘𝗽𝗶𝘀𝗼𝗱𝗲: In an era where cannabis is becoming part of mainstream conversation yet still battles against decades of stigma, the need for informed and ethical advertising is more critical than ever. The CMC aims to fill this gap by partnering with major media outlets, such as Hearst, to drive ethical mainstream acceptance of cannabis. This episode delves into the CMC’s commitments to disciplined, fact-based advertising and their mission to advocate for mainstream awareness through powerful, people-centered campaigns. 💡 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂'𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: 🔮 𝘊𝘔𝘊’𝘴 𝘔𝘪𝘴𝘴𝘪𝘰𝘯 𝘢𝘯𝘥 𝘝𝘪𝘴𝘪𝘰𝘯: Discover the core objectives of the Cannabis Media Council and how they plan to transform cannabis advertising. 🔭 𝘚𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨: Understand the strategies Amy and her team are employing to navigate the complex media landscape and promote positive cannabis experiences. 🔗 𝘉𝘳𝘦𝘢𝘬𝘪𝘯𝘨 𝘉𝘢𝘳𝘳𝘪𝘦𝘳𝘴: Explore how the CMC is working to end media moratoriums and establish guidelines that foster media accountability and expansion. 📢 𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘈𝘥𝘷𝘰𝘤𝘢𝘤𝘺: Learn about the national campaigns the CMC is running to normalize cannabis consumption and educate the public on its benefits. 🌟 𝗠𝗲𝗲𝘁 𝗔𝗺𝘆 𝗗𝗲𝗻𝗲𝘀𝗼𝗻: Amy Deneson is a dynamic leader and a veteran in the fields of advertising, technology, and social impact. As the co-founder of Pheno Collective and the Cannabis Media Council, Amy combines her extensive marketing expertise with a profound commitment to social justice and education in the cannabis industry. Her work is driven by a desire to challenge the status quo and promote inclusive, community-oriented business practices at scale. 📅 𝗪𝗵𝘆 𝗧𝘂𝗻𝗲 𝗜𝗻? This episode is a must-listen for anyone interested in cannabis advocacy, marketing professionals, and entrepreneurs looking for insights into effective communication strategies within the industry. Amy’s unique perspective on advertising and her strategic approach to media relations provide invaluable lessons on driving change and fostering acceptance. Don’t miss this insightful discussion on the future of cannabis advocacy through advertising. Join Ben and AnnaRae on High Spirits this Thursday on LinkedIn Live for an episode packed with expert advice and transformative ideas. #CannabisAdvocacy #CannabisCommunity #CannabisCulture #HighSpirits

Etain is proud to support Cannabis Media Council and give our insights and experiences with The Flower Agency for the incredible new edition of the FULL FULL SPECTRUM: GUIDELINES FOR RESPONSIBLE CANNABIS ADVERTISING FULL SPECTRUM is an annual overview of the state of cannabis advertising, guidelines and recommendations for best practices, and highlights of the brightest creative that brands and media partners are circulating to address (mis)perceptions about the cannabis plant, products, and consumers. Download it for FREE below https://lnkd.in/ezUFyq_n

See what's new for 2024 in FULL SPECTRUM: Guidelines for Responsible Cannabis Advertising Edition II. “Our guidelines are already an industry resource and we hope their impact is expanded as more cannabis brands explore the power of advertising. The most important thing to remember is that cannabis brands can advertise. Our guidelines help these brands advertise responsibly,” said Amy Deneson, co-founder of the Cannabis Media Council. “This year’s guidelines report that cannabis brands currently spend less on advertising because they are capital constrained, highly regulated, and restricted, but also because they are unable to write off marketing expenses for their businesses. Later this year when cannabis is likely moved from a Schedule I Controlled Substance to a Schedule III Controlled Substance, companies will no longer be subjected to the restrictive Section 280E tax code. This will open significant new budgets for marketing and advertising.” Free (for now) to download. Link in comments.

Hey #cannabis industry, The WeedWeek newsletter is up! -- Michigan surpassed California in legal products sold Link and lots more in the comments