CMB

We're proud to share that #TeamCMB raised $3,500+ to go towards The AbleGamers Charity's mission of improving accessibility in the video game space, enabling more people with disabilities to be able to play video games and improve their quality of life by combatting social isolation and enhancing inclusivity. CMB's annual Pied for Purpose charitable campaign is a laugh-filled event that has quickly become a CMB tradition at our annual summer party. Read more about our 2024 Pied for Purpose impact: https://lnkd.in/d54kcQNR #CMBCares #IgnitedAsOne

Join us Thursday, August 8th at 12-12:45 pm EST for a provocative conversation as industry experts and insights leaders from Urban One Media, Google, and CMB delve into the transformative impact of #GenAI within the realms of #media, #technology, and #entertainment. This discussion will highlight the findings from CMB’s 2024 Consumer Pulse report that explores the current landscape of GenAI adoption and its implications. Join us: https://bit.ly/3ye7olv Key Takeaways: 💡 Consumer sentiment of GenAI for media, entertainment, tech, and social media brands. 💡 The dynamic intersection of GenAI and media, technology, and entertainment. 💡 How GenAI will reshape innovation, products, brands, and consumer behaviors. 💡 How GenAI is reshaping our own trades as researchers and the implications for advancing research methodologies and insights. 💡 The tricky areas for brands to navigate when it comes to trust, credibility, ethical and responsible integration of AI. 💡 Research methods and roadmap ideas to inform your own insights and innovation work.

When matching the right AI tools to the right problems, CMB's Monika Rogers, VP, Growth Strategy, believes that potential issues stem more from the process than from the technology or team. To decrease an organization's risk of failure, companies need a process that allows the team to better plan for, and respond to, change. Read the full article in Quirk's Media: https://lnkd.in/esEXvSXN

We're currently hiring for a Qualitative Moderator with Financial Services experience (required). The ideal candidate would have 2+ years #qual experience, 1+ year moderating, and Riva, Burke, or another formal moderator training certification. Apply now: https://lnkd.in/eRNV3p3c

Join us in welcoming Cal and Fatema to CMB! As Sr. Insights Associates, they'll tackle dynamic and challenging business problems for our world-leading clients, and bolster the CMB Difference with confidence. #CMBCareers #LifeAtCMB #Hiring

Please join us in congratulating Chloe on her promotion to Senior Insights Associate at CMB! Chloe is friendly, positive, dependable, and detail oriented. She possesses a strong level of versatility, working seamlessly across both Qual and Quant client work. She's also an excellent CMB citizen who has supported multiple key internal initiatives for Sales and Product Development & Innovation and is involved in CMBs Health & Wellness Committee. Congrats Chloe on your well-deserved promotion and thank you for everything you do. #CMBCareers #LifeAtCMB #Hiring

Are you signed up for our emails? It's easy! There are two ways to sign up: 1. Head to our website (cmbinfo.com), scroll to the footer, and enter your email in the text field located on the far left 2. Click this link: https://lnkd.in/e882z6fM What you'll get out of signing up: ✔️ Timely thought leadership on market research trends and best practices ✔️ Insight into the consultative, courageous, and curious minds at CMB ✔️ Early access to consumer research, events, news, important updates, and more What to expect: ✔️ Timely, intermittent emails (1 email per week on average) ✔️ Monthly roundup of all the thought leadership produced in the last calendar month You can unsubscribe and manage your subscription preferences at any time. What kind of insights would you like emailed to your inbox? Let us know in the comments!

How are workers feeling about AI now that it has become much more accessible? And what can businesses do about it to spur AI adoption in their jobs? In our recent webinar, CMB explored this topic thanks to the knowledge garnered via our latest research on AI. This research includes qualitative and quantitative research with 600+ employed adults in the US—representing a range of industries and diverse backgrounds, including freelancers, and business owners—and explores perceptions of AI in a way that is not only rooted in human experiences but powered by innovative technologies. Catch all the great insights by watching the discussion here: https://lnkd.in/exreSS2h Key takeaways include: ✔️ Perceptions of AI’s impact on people’s professional lives ✔️ AI adoption “at work” vs. AI adoption in people’s personal lives ✔️ AI applications and concerns within key industries ✔️ Which AI tools are employees using today and what use cases are most common ✔️ What emotions people feel at work and the opportunities and barriers to gaining adoption of new AI solutions among B2B customers ✔️ Differences among workers who have already used AI in a professional setting v. those who have not ✔️ Differences in perceptions of AI among frontline (i.e., customer-facing) v. backline (i.e., non-customer-facing) workers

Our panel at #QuirksNY is underway! Great insights on influencer marketing ROI from our very own Darci Greco, Courtnie Hallendy of CMB, and Lindsay Jerutis of Collective Voice. Don't forget to visit our booth #215 after the session - we have gelato waiting for you! #InfluencerMarketing

We're proud to share that Marketing Research Education Foundation MREF has awarded CMB with the 2024 Philanthropic Company of the Year award! The Philanthropic Company of the Year award recognizes a marketing research company that leads by example in terms of time and financial efforts given to their community. Our team is honored to receive this recognition, and look forward to continue making an impact on the communities we live and work. Read more: https://lnkd.in/eisCGWi6