CreatorIQ

We have a new look ✨ We’re excited to share the CreatorIQ brand’s glow up, a new identity that reflects our bold vision that puts creators at the center of brand and business growth: Make businesses more human, and humans more impactful. Our new logo is an evolved representation of C, I, and Q: reflecting our commitment to creators, intelligence, and the future of marketing. Our mission hasn’t changed — we’re here to close the gap between brands and consumers by empowering authentic, safe, impactful relationships with creators on a global scale. Read more about our brand refresh, our vision, our mission, and what’s next, from our CMO Brit Starr: https://hubs.li/Q034Kvs40

What happens when a creator with 10M followers teams up with her partner to launch a lifestyle brand? Conor Begley chats with Jackie Aina and Denis Asamoah—co-founders of FORVR Mood—to explore how they built a brand that sold out six months’ worth of inventory in just two hours. Their commitment to community engagement offers valuable lessons for creators and entrepreneurs alike. Apple Podcasts: https://ow.ly/jIJj50UPESF Spotify: https://ow.ly/Aqb050UPESH YouTube: https://ow.ly/R6BT50UPESG #EarnedPod #Marketing #CreatorMarketing

The Ultimate Fighting Championship is a marketing knockout 🥊 With 15B impressions in 2024 and creator mentions up 10x since 2018, the UFC is setting a new standard for sports marketing. Our Director of Research & Insights Alex Rawitz breaks down how the UFC is leveraging creator-driven strategies to dominate on social media. Explore more UFC marketing insights: https://hubs.li/Q034lBWP0 #UFC #CreatorMarketing #Marketing

At the beginning of each year, our global team comes together for our annual CreatorIQ Employee Summit — a time for focused, in-person connection and collaboration that sets up our teams and customers for success. This year, we're heading to San Antonio, Texas! Stay tuned for sneak peeks and highlights from the week 🌵

Managing relationships across brands, identifying the right creators, and keeping track of what's driving impact can feel overwhelming. Space NK tackled these challenges head-on — identifying its active creator base, building relationships, boosting retention, and driving growth. Learn how CreatorIQ empowered Leanne R.'s team to streamline creator relationships and increase Space NK's EMV 100% YoY: https://hubs.li/Q033WZzV0 #SpaceNK #CreatorMarketing #Marketing

December’s Top 10 leaderboards are here—and SKIMS snatched the spotlight among U.S. Apparel brands with a 58% month-over-month EMV boost, collecting an impressive $38.6M 🏆 The brand sparked online buzz with the grand opening of its flagship store on New York’s Fifth Avenue and the launch of a limited-edition collection with The North Face. Click to explore Skims’ creator marketing wins and all of December’s top U.S. Apparel brands by EMV ➡️ Discover more leaderboards across industries and regions: https://hubs.li/Q01hMXf80 #CreatorIQTop10 #Skims #Marketing #CreatorMarketing

What is it like to be the CEO of a global beauty conglomerate? 💄 Conor Begley sits down with Vasiliki Petrou—former CEO of Unilever Prestige—to explore her incredible journey from associate brand manager to the C-suite. She opens up about nurturing founder-led brands, aligning brand values with the evolving luxury consumer expectations, and advocating for bold, passion-driven leadership. Apple Podcasts: https://ow.ly/VvFJ50ULcw4 Spotify: https://ow.ly/zEWf50ULcw5 YouTube: https://ow.ly/5ej550ULcw6 #EarnedPod #Marketing #CreatorMarketing

What’s your favorite creator marketing tip? From spotting warm leads to staying curious about trends, industry leaders shared their go-to strategies at CreatorIQ Connect: 🎙️ Clair Sidman, VP of Marketing at Collective Voice 🎙️ RJ Larese, VP of Talent and Influencer Marketing at Paramount 🎙️ Amy Liu, Founder and CEO at Tower 28 Beauty, Inc. Stay ahead in 2025—dive into insights and strategies with our 2025 State of Creator Marketing Report: https://hubs.li/Q02XLS470 #Maketing #CreatorMarketing

With the uncertainty surrounding the TikTok ban, we’re here to support you. To our customers—we're committed to helping you navigate the ever-changing social media landscape. Your TikTok data is safe on our platform, and we’ll continue to monitor the situation as it unfolds and keep you informed. Here's what you need to know, and what you can do: - Your data, including historical campaign content, EMV, and reporting, remains secure and accessible within CreatorIQ - Take action by updating creator profiles, reallocating budgets, and diversifying your strategies across platforms - Proactive communication with your creators is key. Reach out to your TikTok creators and let them know how you plan to move forward. - Extend creator marketing programs across channels. Many campaigns (60%) already take a multi-platform approach, helping to reduce reliance on a single platform. We’ll continue to keep you informed as new updates emerge. If you have any questions or concerns, please don’t hesitate to reach out to your CreatorIQ Customer Success partner. For more insights and recommendations, head to our blog: https://ow.ly/kn9250UJ8iE

Is your brand ready for a content-first future? Creator content is driving more impressions, engagement, and ROI than traditional advertising, signaling a major shift in how brands connect with audiences. Join us for our webinar on Jan. 23 to hear from industry experts: ➡️ Dyana Larios, Senior Influencer Marketing Manager at YITTY ➡️ Geoffrey Goldberg, COO and Co-Founder at Movers+Shakers ➡️ Jamir M., Senior Client Partenres at CreatorIQ Reimagine your 2025 creator marketing strategy — register now: https://hubs.li/Q032KkDP0 #CreatorMarketing #Marketing