CreatorIQ

Which social platforms are leading the creator economy? Hint: It's not just Instagram 👀 Our Director of Research and Insights Alex Rawitz breaks down key social platform findings from our latest State of Creator Marketing Report. Download the full report for even more insights: https://ow.ly/4aKg50TRhzS #CreatorEconomy #CreatorMarketing

Marketers, discover your next career move! Check out these exciting opportunities in the influencer marketing and social media industries from our customers and community: 📣 WEBTOON: Social Media Content Coordinator (https://ow.ly/676M50TR2bZ) 📣 Smashbox Cosmetics: Manager, Influencer Relations and Events (https://ow.ly/RHCV50TR2bY) 📣 Atlassian: Social Media Manager (https://ow.ly/mXU650TR2c3) 📣 Edelman: Influencer Marketing Manager (https://ow.ly/vfWy50TR2cf) 📣 Lacoste: VP, Digital (https://ow.ly/Zn8950TR2cl) 📣 Live Nation Entertainment: Associate Director, Influencer Strategy (https://ow.ly/E1i250TR2cG) 📣 SharkNinja: Director, Shark Beauty Social Media (https://ow.ly/kJsE50TR2cZ) 📣 GEICO: Influencer Activation Manager (https://ow.ly/9Ox450TR2e4) 📣 PepsiCo: Social Strategist (https://ow.ly/sxAu50TR2el) 📣 Le Creuset: Social Media Marketing Manager (https://ow.ly/Be4M50TR2eC) #InfluencerMarketing #Hiring #NowHiring

ICYMI: #CreatorIQConnect 2024 sessions are now available for replay! ⏯️ In this highlight, Paramount VP of Talent and Influencer Marketing RJ Larese shares how Paramount partners with creators in unique ways to both further their own brand goals and provide value back to the creators in their community. For example, this week they brought creators to the iconic Nickelodeon Animation Studio for the first-ever official tasting of the Krabby Patty! As RJ said, SpongeBob + creators = a massive win. Ready for more inspiration? Access all CreatorIQ Connect sessions here: https://ow.ly/KYEN50TSFey #CreatorIQConnect #CreatorEconomy #Nickelodeon #CreatorMarketing

In Earned Ep. 149 Conor Begley sits down with marketing data expert Doug Jensen. With more than 35 years of experience in marketing analytics, Doug has led teams at NielsenIQ, Circana, Avon, and The Estée Lauder Companies Inc., and is a leading voice in measuring ROI for creator marketing. Tune in to learn: ➡️ How cultivating genuine creator relationships across follower levels drives campaign success ➡️ The importance of balancing brand and performance marketing amidst evolving trends ➡️ Why marketing mix models (MMM) are key to proving ROI and tackling challenges like iOS privacy changes Apple Podcasts: https://ow.ly/aO8J50TRecI Spotify: https://ow.ly/vrN950TRecG YouTube: https://ow.ly/HvKz50TRecF #EarnedPod #CreatorMarketing #CreatorEconomy

ICYMI: The 2024-2025 State of Creator Marketing report has officially dropped! Report author and Research & Insights Manager, Cherline Bazile, takes you through this year’s most important findings and trends ⬇️ Grab your copy here: https://hubs.li/Q02SMxfF0 #CreatorEconomy #CreatorMarketing

September's Top 10 leaderboards are here—and UGG caught our attention with a 95% MoM increase in Earned Media Value, getting closer to breaking into the apparel top 10 🏆 The long-beloved footwear brand kicked off this season strong with $15.9M in EMV and 149.1M impressions in September alone, thanks to a partnership with Post Malone and launching its first-ever vegan shoe with sustainable clothing brand Collina Strada Enterprises Llc. Click to see UGG's creator marketing wins and September's top U.S. Apparel brands by EMV ➡️ Check out all leaderboards across industries and regions: https://ow.ly/C7qV50TPWG1 #CreatorIQTop10 #UGG #FallFashion

At CreatorIQ Connect, we discussed the content-first future of marketing—how algorithms are shifting towards feeds that prioritizes content engagement over who you're following 📈 Senior product specialist Claire Armstrong walks you through how CreatorIQ’s Content Library can track what’s working across your campaigns in one place. And soon, our next-gen platform will give you even more insights at your fingertips. Discover our vision for the future of the creator economy: https://hubs.li/Q02T0jgg0 #CreatorIQConnect #CreatorMarketing #CreatorEconomy

Cheers to 10 years of CreatorIQ! We are beyond grateful to all of the brands, agencies, platforms, employees, and leaders who have been a part of our journey. Thank you—today and always, we celebrate you. #CreatorEconomy #CreatorMarketing

In Ep. 148 of Earned, Conor Begley chats with Michel Brousset — Founder and CEO of Waldencast, a company focused on acquiring, accelerating, and scaling beloved beauty and wellness brands like Milk Makeup and Obagi. Tune in to hear: ➡️ Why inclusivity, sustainability, and transparency are key to building a lasting beauty legacy ➡️ Why long-term sustainable growth outweighs short-term market spikes ➡️ How acquiring Obagi and Milk Makeup shaped Waldencast's growth strategy Apple Podcasts: https://ow.ly/3lSc50TMBYU Spotify: https://ow.ly/oGcI50TMBYS YouTube: https://ow.ly/XNHo50TMBYV #EarnedPod #CreatorMarketing

We're still buzzing from CreatorIQ Connect last week! From the incredible speaker sessions to all the in-person connections, there were countless memorable moments that will stay with us for a long time. What was your favorite moment from this year's event? Let us know in the comments ⬇️ #CreatorIQConnect #CreatorMarketing