Fitt Insider

Fred Fitness is opening an AI-powered gym in Santa Monica. Coming January 2025, the concept will offer members fully AI-driven customized training and real-time guidance — powered by cutting-edge EGYM technology. Continuously adapting, proprietary AI adjusts workouts and ensures optimal form for safety and effectiveness. Replicating a personal trainer for a fraction of the cost, Fred Fitness will blend cardio, strength, and functional training, all connected through an app for a cohesive workout experience. Read more: https://lnkd.in/eGrfiD2b

Everyone wants to live long, but no one wants to feel old. By shifting the focus from sick care to well care, we can close the healthspan-lifespan gap. While enhancing longevity makes headlines in the context of living forever, the concept of increasing healthspan— the number of healthful years we live—is gaining traction. • Prioritize movement health, strength training, eating well, and avoid smoking/sugar • Use wearables, telemedicine, and lifestyle programs to track & prevent illness • Develop proactive and personalized interventions to stop or delay chronic diseases As biotech companies pursue life extension and the traditional healthcare system spins its tires, reframing personal fitness and wellness as healthspan-maximizing pursuits could help keep us young. 📊: NFX

Discover the latest industry press releases. 📣🚨 Our Press Release hub is where health and fitness operators share wins and keep tabs. And, it’s open to companies large and small. Whether your startup recently raised funds, or your established brand launched a new product, we want to help you spread the word. Let us know what you’re working on. 🤝>> https://lnkd.in/eQk3TexP

Keurig Dr Pepper Inc. bought a 60% stake in sports nutrition brand GHOST for $990M, with plans to acquire the rest of the business—spanning supps, merch, and more—in 2028. Best known for its energy drinks, Ghost saw net sales more than 4x in the last three years. An unceasing category, energy drink sales gained ~10% last year. Reimagining Red Bull, newcomers are cleaning up ingredients and selling lifestyles to reach new consumers. • Endorsed by Kim K and Brittany Mahomes, Alani Nutrition is unapologetically feminine. • Focused on fitness and sport, CELSIUS Holdings, Inc. scored an investment from PepsiCo in 2022. • Leveraging Logan Paul’s influence, PRIME surpassed $1B in sales last year, but ‘24 brought a downslide and slew of lawsuits. No doubt, young brands are improving the category and winning consumers with cleaner ingredients, fresh vibes, and fun flavors. Still, better doesn’t always mean healthy.

SleepScore Labs launched Sleep.AI, an evidence-based AI platform dedicated to sleep health. Combining 500M+ hours of sleep data and 230+ scientific studies, Sleep.AI offers advanced insights & predictive models to help companies develop sleep health solutions. Sleep.AI supports two core use cases—health and wellness apps through its SDK and sleep-related product innovation through R&D services.

January AI announced updates to its AI-driven metabolic health app, including: • Enhanced photo scan tool to predict the impact of meals on blood sugar before eating • Apple HealthKit integration for sleep and activity tracking • “Hack My Food” tool for discovering healthy swaps • Jan, the AI health coach • Fasting guidance By reducing or eliminating the need for human coaches and expensive CGMs, January AI is empowering users toward weight loss and improved insulin sensitivity at a fraction of the cost.

Noom launched Body Scan, an AI-powered feature tracking muscle mass for GLP-1 users. Founded in 2008, Noom has raised more than $650M to scale its behavior-focused weight loss app. Expanding its platform, the company is evolving from diet support to digital health partner.

Bodybuilding.com 🤝 Kaged Kaged supplements have relaunched on Bodybuilding.com, offering a full spectrum of sports nutrition products — from pre-workouts to protein to greens. Aligned in their vision to push the boundaries of what’s possible in fitness and nutrition, the two brands are committed to giving Bodybuilding.com customers clean, top-quality supplements.

SuppCo secured $5.5M in seed funding for its supplement companion app, designed to help users choose effective brands, create personalized stacks, and track efficacy over time. Available in Beta, the app features: • Unbiased TrustScores measuring 29 key quality attributes for 500+ brands • 80+ tailored supplement stacks curated by functional medicine experts • Scheduling, reminders, and daily intake tracking Three quarters of Americans take supplements—with many claiming positive results—but lax regulations have made the industry a wild west, leaving shoppers to rely on anecdotal evidence. Building an evidence-based discovery platform, SuppCo aims to simplify preventative wellness and empower people to find effective prescription med alternatives.

Yerba Mate brand Mateina is building on its ready-to-drink offerings with Yerba Sticks. Yerba Sticks pack organic energy and electrolytes into a convenient on-the-go drink mix, available in lemon lime and orange mandarin flavors — with zero grams of sugar. Each stick contains 100 mg of caffeine plus sea salt, potassium, and magnesium for rehydrating after workouts, gym sessions, or sauna sessions.