Folklore

We are thrilled to announce Lorenz Esguerra as our new Chief Executive Officer. This news has been hard to keep to ourselves because we are so excited to enter this new chapter of growth, partnership, and culture-building. Welcome, Lorenz!

This month marks a celebration of our three Folks: Mark Fjelsted, Gian Hill, and Moyosoreoluwa Akinola! Mark has worked at Folklore for three years as an Executive Director of Finance, but did you know he worked with the team four years before joining? His exceptional eye for detail in financial strategy and business planning is impeccable! Over the past three years, Gian, our account director, has been valuable in managing client projects and relationships. She is fearless yet able to lead with kindness. Did we mention that she won Folk of the Year in 2022? Moyo has been an important leader of our project management team for over a year. She consistently demonstrates outstanding organizational skills, ensuring projects run smoothly and efficiently. Her execution has significantly contributed to our team's success. They all show up with dedication and integrity, and we cannot thank them enough for their work. From the Folklore Team, thank you Mark, Gian, and Moyo for everything you do! Happy Folk-versary.

Say hello to Ummulkheyr M.— our newest client services intern! With a passion for inclusivity and accessibility, Ummulkheyr is always mindful of how digital experiences can serve ALL people. Welcome!

Say hello to Jen Nguyen—our newest copywriting intern! When Jen isn't cranking out killer copy for our clients, you can find her changing her hair color, getting a tattoo, or eating cheese (even though she's lactose intolerant). Welcome!

"There is no diversity without true representation." That was just one of the key takeaways from our CEO Lorenz Esguerra at the The BrandLab's 2024 Fearless Conference. If you're unfamiliar with The BrandLab, we encourage you to learn more about this amazing cause—or better yet become a volunteer or donor. Learn More https://lnkd.in/ehNv6jh Volunteer Here https://lnkd.in/giQ7u2Vz Donate Here https://lnkd.in/gydb6765

Presenting our #FEARLESSCONFERENCE Professional Panel—a group of accomplished experts who have fearlessly navigated their respective industries, overcome challenges, and emerged as trailblazers in their fields. Each panelist brings a wealth of experience, insights, and a spirit of fearlessness that has driven them to excel in their careers. Let's give a warm welcome to our esteemed Professional Panelists. 🤗 Moderator – Marilka Velez, SVP, Senior Director of Marketing, Associated Bank Panelist - Kelley Briggs, Managing Director, broadhead. Panelist - Milena Oliveira, Chief Marketing & Communications Officer and SVP, Carrier Panelist - Lorenz Esguerra, CEO, Folklore Panelist - Sanjit Sethi, President, Minneapolis College of Art and Design Panel Discussion: “Being the Only or One of the Few is a Challenge” 🗣️ Hear from our professional panelists at our 2024 #FearlessConference 🔒Register now by using the link in the comments #FEARLESSCONFERENCE #ProfessionalPanel #Fearless #Conference #TheBrandLab #TBL #Panelists #Event #Marketing #Advertising

We are thrilled to announce Lorenz Esguerra as our new Chief Executive Officer. This news has been hard to keep to ourselves because we are so excited to enter this new chapter of growth, partnership, and culture-building. Welcome, Lorenz!

At Folklore we’ve been leveraging Generative AI for our clients and ourselves. We are pleased to launch this as a full-fledged capability. We tailor every engagement to your needs, and we’ve found this to be a great way to supercharge your creative and scale your assets with speed and precision. See some of our work on our AI Capabilities Page. https://lnkd.in/gs4mywnE – #DigitalAgency #AIArt

Hope your Holidays are filled with imagination and wonder. Thanks to our people and partners for making 2023 so successful. Looking forward to what we will make together in 2024! Find Out More https://folklore.digital/ – #DigitalAgency #AIArt #Santa

Up on the roof top drip, drip, drip. Each year we look forward to bringing our own twist to the holiday season with our partner Mall of America. In this year's Festival of Trees our theme was “Dear, SantAi” an exploration of Santas for every style using Generative AI. Go check out all the trees (it’s free!). Guests have the opportunity to purchase a raffle ticket for $10 to have a chance to win their favorite tree décor + giveaways. All proceeds benefit MOA Community Foundation which supports education for all across the state of Minnesota. Open now through January 3 on Level 3 North. – Learn more about Festival of Trees. https://lnkd.in/g6_aVMwd #ai #aiart #aifashion #holiday #santa