Body care has been a central focus for Sephora. The category was a key theme of the retailer’s annual brand summit in fall 2023, according to attendees. Ulta Beauty is also reportedly growing its body care assortment — the retailer recently lost market share in hair and color cosmetics, according to Euromonitor data cited by Jefferies investment bank. Sephora reached $10 billion in 2023 sales, according to numerous reports at the end of last year.
About us
Glossy is a daily publication exploring the intersection of fashion, luxury and technology. Launched in 2016 by Digiday Media, Glossy covers this intersection with sophistication, depth and honesty -- and a bit of fun. Digital is the impetus behind almost every decision right now: With online sales of luxury goods growing four times faster than offline, where brands spend their money and their resources has shifted as well, and Glossy will be covering it every step of the way.
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http://glossy.co/
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Updates
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In 2022, Canadian footwear brand Aldo introduced Pillow Walk, a proprietary comfort technology for its shoes. Originally launched in a limited number of styles, Pillow Walk is now featured in about 75% of Aldo’s men’s and women’s shoes. Incorporating dual-density foam, the Pillow Walk technology is designed to enhance impact absorption, rebound response, stability and support when walking, with a molded sock foam providing extra padding at the ball and heel of the foot. According to Aldo, its incorporation of higher-density polyurethane and soft memory foam eliminates the break-in period for new shoes.
How Aldo has leveraged comfort technology to boost its post-pandemic sales
https://www.glossy.co
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On Tuesday, Etsy rolled out a variety of updates and launches and a reorganization of policies, in the name of preserving human creativity, according to the company. They were met with mixed reviews. Launched in 2005, the Etsy marketplace is best known for selling handmade products. On the latest episode of the Glossy Podcast, the company’s chief operating and marketing officer, Raina Moskowitz, broke down the changes, including what motivated them and how they’re expected to benefit the company in the increasingly crowded retail landscape.
COO Raina Moskowitz on why Etsy’s new site updates and policy changes were 'urgent and important’
https://www.glossy.co
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Daianara Grullon AMALFITANO, chief brand and product officer at ALDO Group, said the company saw Pillow Walk as an opportunity coming out of the pandemic, knowing consumers would still want #comfort as they returned to dressing up. Read more: https://lnkd.in/e5_bNgiX
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After coming under fire for its lack of inclusive sizing and alleged “toxic” work culture, Brandy Melville, the former Gen-Z retail darling known for its affordably-priced staples, looks to be experimenting with a new concept store in Santa Monica. Story by Tatiana Pile
Did Brandy Melville quietly open a new store called St George?
https://www.glossy.co
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Team Glossy is ready for our Glossy x Kevyn Aucoin Beauty Leaders Panel & Breakfast in NYC! See you there ✨
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Secure the best rate on entries to the Glossy Beauty Awards by this Friday, with categories including Best Category Launch and Hair-Care Brand of the Year. Enter here: https://buff.ly/3ztB91W
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SEPHORA now offers its Beauty Insider loyalty program members the chance to earn more points through #gamified experiences. The new Beauty Insider feature, called “Beauty Insider Challenges,” is a first-of-its-kind approach for the beauty retailer. Challenges comprise both tasks that require purchases and tasks that do not, and they’re available to all membership tiers. #sephora #gaming
Sephora adds gamified experience to Beauty Insider loyalty program in appeal to Gen Z
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