GlueLetter newsletter analytics

Here's some news I've been waiting a while to share... GlueLetter newsletter analytics is featured this year in Start-Up Alley at the Online News Association conference in Atlanta! (IYDK, ONA's Start-Up Alley spotlights innovative startups providing cutting-edge solutions for the journalism industry) It's a competitive process to get in, and we are honored for GlueLetter to be recognized among the innovative startups leading a brighter future. I'm equally excited for four days in Atlanta to show GlueLetter in-person to anyone who hasn't seen it yet. Drop a comment here or through our website (https://lnkd.in/ebtb_R-f) if you're a newsletter person or digital leader who will be at ONA this year and want to check it out! And thanks to all our current customers whose support and product ideas have helped get us to this point. There are more great things ahead I'll be sharing soon. https://lnkd.in/efgi3F8k #ONA24 #StartupAlley

NEW data today from LION: Local Independent Online News Publishers shows how quickly local digital news publishers are pivoting from social media to newsletters. The number of publishers producing newsletters is up to 95% in 2024, from 81% in 2022. Newsletter are now the MOST-PRODUCED product, even more than "originally reported articles". Surprised? The LION authors explain: "The growth in newsletters...is unsurprising, since [they allow] for greater direct engagement and relationship-building with a core audience, helping move folks down the audience funnel to becoming loyal supporters."

Five tools I'm using pretty much every week with my newsletters: ❶ Domainr (https://lnkd.in/eHqwSJ87) — It’s an amazing search engine for website domains and always my first stop if I’m thinking of launching a new website. ❷ Fathom Analytics (https://lnkd.in/eDiwHCrH) — It’s for tracking engagement on your website. I only need a few pieces of data: How many visitors came to my website, which stories they read, and how long they spent on the website. Fathom gives me all that data on a single page. ❸ GlueLetter newsletter analytics (https://lnkd.in/eFPBeGAc) — It connects via API to several major ESPs, and pulls key data around engagement and growth into easy-to-read dashboards. Plus, it sends me weekly emails with reports about key metrics. ❹ OptinMonster (https://lnkd.in/egzYdJyB) — It runs pop-ups, full-screen takeovers, banners, and other widgets to convert website readers to newsletter subscribers. I use it all over my site — and it’s great for A/B testing different units to improve conversion. ❺ Zapier (https://lnkd.in/eykG2ttr) — Zapier is a magic little tool that connects the different tools you use. With Zapier, you set the rules: If this happens in one tool, then that should happen in this other tool. I use it for a thousand little automations to make my life easier. And if you’re looking for more tools, I’ve got 30+ more that I recommend for newsletter operators → https://lnkd.in/gzM4RFyF ———— 📷 Glueletter’s weekly email reports include data about all the key in-newsletter metrics I care about. Were opens and clicks higher or lower than usual? What did people click on? They send a quick report that gives me all that data in one place.