Habitat for Humanity International reposted this
📢 We are delighted to share The Opportunities and Impact of Housing "edutainment" report: An evaluation of Tujenge: Build It Better, an education and entertainment show on affordable housing solutions that aired in Kenya in 2022. The evaluation was conducted by Habitat for Humanity International in partnership with Dalberg Research SEZ Limited between August 2023 and February 2024. 👉 This report explores the factors that contribute to the low adoption of affordable housing solutions, making it difficult for low-income households to own homes. Factors such as income, competing expenses, transport costs, cost of financing, high cost of land and housing units, limited knowledge of a broad range of existing solutions, and the process of obtaining them, compounded by limited media content or programs focused on affordable housing solutions. 🎯 The findings, as detailed in the report, provide an in-depth analysis of Tujenge: Build It Better, on building awareness, expanding knowledge, shifting attitudes, and motivating the uptake of affordable housing solutions among housing actors and low- and middle-income households in Kenya. The show also provided a business case for other #media outlets to produce similar content focusing on #affordable #housing solutions. Read the full report here: https://lnkd.in/eTNJVgM9.