IDEO

💡 For organizations and brands, the journey to discover purpose begins with a fundamental question: “Why do you exist, beyond profit?” https://lnkd.in/gJV5HCRS Here are four powerful strategies to help recalibrate your thinking around purpose: ✅ Shake Things Up: Utilize IDEO’s “Purpose Wheel” to explore various purpose categories and spark meaningful discussions within your team. ✅ Get Out of Your Own Head: Gather “love letters” from employees and stakeholders to uncover what makes your organization truly special. ✅ Focus on Your “Why”: Use Simon Sinek's Golden Circle to clarify the emotional core of your purpose, distinguishing between what you do, how you do it, and why you do it. ✅ Fast Forward to the Future: Imagine your organization’s purpose 5, 10, or 15 years down the line to ensure it remains relevant and aspirational.

The future of #emergingtechnology is so bright, we've gotta wear shades. 😎 Recently, our team was invited to be part of the development program of Snap Inc.'s spectacles. We're delighted to prototype new interactions enabled by this #AR #XR device.

IDEO Cambridge recently hosted the Industrial Designers Society of America (IDSA) to connect on the impact of #AI on the #industrialdesign process. In classic IDEO #designthinking, we asked them to write their raw thoughts on post-its: hopes, fears, questions, and more. We clustered the findings while doing some AI share-outs and had an open conversation on the hottest topics like: 🔹Should AI be part of the org structure of a company? If it’s a thinking partner, how do we resolve it with “HR”? 🔹Sustainability was the main focus of our conversations before AI and now it seems to have disappeared from conversation. Could we solve one problem with another? 🔹How is the role of an Industrial Designer changing to adapt AI as a creative tool or creative thought partner? 🤔 How is your organization continuing to think about the impact of AI in your business?

Great learnings coming out of TEDAI San Francisco including the nature of time, the power of language, transcending human cognitive limitations...and even talking to whales! 🧠🐋

What does your future hold? 🔮 Try your hand at our Creative Excellence cards at our booth at #HLTH24 and learn more about how IDEO is innovating #healthcare solutions for brighter human futures.

Making healthier human futures at #HLTH24! Come visit for a cup of coffee and a chat. ☕ https://lnkd.in/ggE8h7nD

Curious to learn how the industrial design field was exploring AI into their process beyond the obvious Midjourney induced fever dream 'ideation' and augmentation of concept renders, Jenna Fizel and Ziyuan(Zoey) Zhu of IDEO present on their use of emerging technologies at CDFAM - Computational Design Symposium in NYC. The full presentation is available on Youtube: https://lnkd.in/e_fA2GN8 And will soon be available as a podcast if you subscribe https://lnkd.in/epit7W-j

See you in Vegas for #HLTH24! Check out our #healthcare innovations and solutions. And stop by our booth to discover how we’re partnering with organizations to reimagine patient care, optimize digital health, and build systems that truly prioritize people. https://lnkd.in/ggE8h7nD

Responsible #design (aka inclusive design, ethical design, or even respectful design) has been a focus for decades. At IDEO, it’s been a movement most recently organized by the Inclusive Design Collective (IDC), a fast-growing crew that meets regularly to discuss design, interrogate our processes, and consider the potential consequences of our work, socially and environmentally. We believe that: 🔹Inclusive design is at the heart of global scaling 🔹Gen Z won’t mess with anything that’s not inclusive 🔹In many sectors, responsible design won’t be a choice—it will be an obligation 🔹Consumer preferences are changing, and businesses that only care about shareholder growth may be penalized 🔹Responsible design creates better products Discover more about our approach from our team at https://lnkd.in/gtjE4jXy

Recently at IDEO London, a specially selected cohort of 40 leaders from around the world explored "The Space Between Courage and Confidence," delving into how the ability to navigate this space is crucial for leading change and driving innovation within our organizations. Key insights from the day: ✅ Improvisation showed us that listening is the willingness to be changed by what we hear. True listening can spark unexpected shifts in how we collaborate and lead. ✅ Hostage negotiation taught us that the questions people ask reveal what truly matters to them. Understanding these priorities is essential for earning permission to influence and persuade. ✅ In strategy, we learned the importance of the ability to hold two opposing ideas at once. We were given 5 guiding questions to move from courage (taking the leap) to confidence (the conviction to act). Curious to dive deeper? Watch the summary here  👀 and keep an eye out for something special arriving later this year!