M3 reposted this
$240.8B in holiday sales. 💸 That’s what people will spend online this year, according to Adobe Analytics. Consumers are on their phones 📲—shopping, comparing, deciding. All that data layering, audience targeting, and media buying? It’s to get them to that moment—the purchase. But here’s the reality: on social, you’re competing with everyone. And on the open internet, it’s even noisier. All that effort is just to sift through the chaos, but here’s the truth—people over-index when shopping. I believe in owning the moment. M3 gives you 100% share of voice in brand-safe spaces where consumers become shoppers and are truly engaged. This isn’t about showing up—it’s about standing out. Consumers today ignore irrelevant ads. But when your message is aligned with their environment, it becomes part of their journey. This isn’t about fighting for attention; it’s about owning the moment to make a lasting impact. As the holiday surge begins, ask yourself: why compete in a crowded space when you can be where people are already shopping and make your brand stand out?