Assembly

BIG NEWS! Assembly is now available to all 👀 We've been in beta for the last year working closely with 200+ modern GTM teams and agencies at Mercury, Clay, Runway, Causal and more to build a dream content workflow tool. Modern GTM teams love features like: 🕛 Seamless scheduling + cross-posting across Linkedin, Twitter, IG/FB, TikTok, YT, Webflow, Slack, Discord, etc ❤️ Auto-engagement: auto-likes, comments, reposts 🤝 Approval + collaboration workflows and robust analytics Plus, way more that gives you the flexibility and power to build your workflow, your way. Built from feedback we heard loud and clear from marketers Sign-up ➡️ meetassembly.com #launch #socialmedia #social

Content is becoming more and more saturated. With AI tools like ChatGPT, Claude, and others, its becoming easier and easier to create content. The result? The bar for content quality is even higher than ever. We interviewed Brandon Penn, Head of Marketing at Runway (and an Assembly customer!) a couple weeks ago. Because it's even harder to capture people's attention today, he believes in shipping high quality content across everything - from a brand's website, case studies, blog, and etc.

Writer's block? Here's a weekly prompt for your LinkedIn content: What's one piece of advice you would give to yourself at the beginning of your startup journey?

Remember: More content ≠ Better Performance Brandon Penn, Head of Marketing at Runway shares his controversial take on one of the biggest myths about content. It's easy to assume that the only key to content is to post as much as possible. Especially when everyone tells you that consistency is the key to winning on socials. However, as algorithms evolve, sometimes having a few pieces of high quality content that you invest in distributing is actually the better way to spend your time. Agree or disagree? Let us know what you think in the comments. (P.S. - Shoutout the entire Runway team! Brandon Penn, Siqi Chen, & co are building an incredible product and are always crushing the content game 💪)

A couple months ago we increased prices for the first time at Assembly and made a few mistakes along the way. Here were our biggest learnings: 1. Don't remove features - grandfather users in Over the last year we had added features for all of users without thinking what plan they should be limited to and once we finalized the decision we made the mistake of removing features from the lowest tier plan We quickly got feedback and realized the better route was to grandfather in the older subscriptions and "freeze" those plans. As you continue to launch new features, users should feel incentivized to move onto the newer pricing plans for access -------- 2. Have a communication plan Just because the pricing is ready to launch doesn't mean you should just ship it Make sure you have a good communication plan to explain to customers when changes are happening and when they are going to go into effect. You'll be surprised how few people will be upset about increased prices, but a lot more will be upset about having it happen unannounced -------- 3. You're probably still charging too little At the end of the day, you're probably still charging too little for your product - so don't be scared of experimenting with pricing -------- What am I missing? Would love to hear other pricing lessons people have learned

Always be shipping 🚢 Here's a recap of some fun things we launched this month: --- 🪄 Revamped Assembly AI --- Convert blog posts into LinkedIn copy, case studies into Twitter threads, and fundraising announcements into social posts in just seconds. We've added a prompt library of 15+ social prompts to Assembly AI. Check them out here: meetassembly.com/ai --- 💻 Analytics Overview --- We've added a new analytics overview page so that you can get a high level view of how all your accounts are performing, across channels. --- 🐦 Long-form Tweets --- Posting long-form Tweets up to 4000 characters is now supported natively in Assembly for any 𝕏 Premium subscribers. Want to start performing better on socials? Try Assembly out for free: meetassembly.com

When's the Best Time to Post on Linkedin and Twitter? We've aggregated thousands of data points for LinkedIn and Twitter, and here's what the data told us 👇 (You'll want to bookmark this.) ---- 1. LinkedIn - Monday: 10AM - 1 PM - Tuesday: 7AM - 9AM or 10AM - 11AM - Wednesday: 10AM - 11AM - Thursday: 10AM - 1PM - Friday: Avoid posting Fridays unless necessary 2. Twitter - Monday: 11AM - 1 PM - Tuesday: 9AM - 1PM - Wednesday: 9AM - 1PM - Thursday: 9AM - 1PM - Friday: Avoid posting Fridays unless necessary *all times in PST ---- Don't want to have to memorize all of this every time you post? Use Assembly (meetassembly.com) to schedule your content and we'll automatically recommend you a post time based on our data points. PS - follow us here for more content tips.

Recruitment Marketing 101: Using Social Content to Attract Talent and Build Employer Brand as an Early Stage Startup In the early days of a startup, nailing your recruitment strategy is paramount. Attracting top talent requires more than just job postings—it calls for a creative, high-impact content marketing approach. Some of his favorite inspos? Pocus, Antimetal, and CommandBar. Read more in our interview below with John Kim, co-founder of Assembly customer Paraform, to uncover his secrets for using content to efficiently identify, engage, and hire amazing teams from day one. #interview #content #recruitmentmarketing #social

7 tips for growing on LinkedIn from Matthew Carnevale from Exit Five 💡 As a social media management platform, we see hundreds of Linkedin content go out every day and what performs. We'll continue to share tips + tricks here on Linkedin. Follow us at Assembly

We love seeing our customers succeed!! Especially one of our best power users, the King of Linkedin 👑 (powered by Assembly) Congrats on the raise!